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- Get Marketing ROI Now: How to Set Goals, Develop Plans, Measure, and Quantify Results
- In these days of shrinking profits and corporate belt-tightening, if a person or a team's contribution cannot be measured or justified in relation to profits, it is considered a nonessential expense. In other words, marketing professionals are prime targets for cost-cutting measures at organizations of various sizes across many industries....
- White papers 2003-08-11
- SWOT Team Helps Ease The Squeeze For Marketing Funds
- This article discusses how and why SWOT team helps to ease the squeeze for marketing funds. Marketing professionals' struggle with a great paradox: in a tight economy, marketing becomes even more vital—but it is usually the first expense cut from the budget. This issue's dilemma is the battle for a...
- White papers 2004-01-06
Additional Resources
- Sample Marketing Professional Resume
- This sample marketing professional resume will give you a quickstart on building an effective and optimized resume for your job application. This sample marketing professional resume will go a long way in portraying your abilities and skillsets efficiently.
- Tools & templates 2009-01-01
- The Society for Marketing Professional Services
- The Society for Marketing Professional Services hosted a networking reception and wine tasting event last May 13th at Pace University's Graduate School. The event introduced SMPS to representatives of architectural, engineering and construction firms in Westchester, Rockland, and Southern Connecticut. Pictured left to right: Mary Eiben, President of SMPS-NY, and...
- Research articles 2004-06-02
- It's All About Networking at the Search Engine Marketing Professional Organization ``A'' List Industry Events, SES San Jose August 9, 2006
- SAN JOSE, Calif. -- SEMPO to Host its First Client-Side and Global SEM Events at Search Engine Strategies Conference The Search Engine Marketing Professional Organization SEMPO is hosting two "A" list networking and social events, one for industry professionals working on the corporate side, and one for global search...
- Research articles 2006-08-05
- Airport Leaders Discuss Detroit Metro's New Midfield Terminal At Society For Marketing Professional Services' Program And Tour On November 15
- Business Editors SOUTHFIELD, Mich.--BUSINESS WIRE--Oct. 19, 2001 Detroit Metro Airport's new 97-gate Midfield Terminal project is the focus of The Society for Marketing Professional Services SMPS, Michigan Chapter's program and tour on November 15 at the Airport's Crowne Plaza Hotel. Wayne County Director of Airports Lester W....
- Research articles 2001-10-19
- Experts to Explore Economic Impact of New Football Stadium on Downtown Detroit Development at Society for Marketing Professional Services' Meeting, September 19
- Business Editors DETROIT--BUSINESS WIRE--Sept. 3, 2002 The Society for Marketing Professional Services SMPS, Michigan Chapter, will "Kick off" its 2002-2003 program schedule with an examination of the potential for spin-off development in downtown Detroit areas adjacent to Ford Field, the Detroit Lion's new stadium. The afternoon program...
- Research articles 2002-09-03
- Mashable's Guide to Jobs in Social Media & Marketing
- If you're seeking a job in social media, we'd like to help out. For starters, Mashable's Job Lists section gathers together all our resource lists, how-tos and expert guides to help you get hired. In particular, you might want to see our articles on...
- News items 2009-10-22
- Techniques For Hiring Marketing Proffesionals
- Hiring the right marketing professional can mean the difference between sinking and survival to a business. Hiring the wrong marketing professional can be worse for a business than hiring no marketing professional. This article gives certain tips which will help in determining whether a job seeker is truly a...
- White papers 2003-01-01
- The Unwritten Rules of Corporate Marketing
- The Unwritten Rules of Corporate MarketingRE: The Unwritten Rules of Corporate MarketingHere's a great Idea! Call an Ad agency- it cost nothing to talk- they may even through in a plan on how they would help market your company for nothing. You start paying by the hour when you use...
- Discussion threads 2008-06-13
- Janell Butler, deposit counselor at Arvest Bank, has been named Top Sales Professional of the Year by the Sales & Marketing Executives Association of Arkansas
- Janell Butler, deposit counselor at Arvest Bank, has been named Top Sales Professional of the Year by the Sales & Marketing Executives Association of Arkansas. Jeff Beauchamp, president of Bedford Camera & Video, received Top Marketing Professional of the Year; Sumitra "Sam" Reid, vice president of operations of Coldwell Banker...
- Research articles 2007-06-04
- Tips and Strategies for Hiring Marketing Professionals
- The article is about hiring the right marketing professional, this can be the difference between sinking and survival to your business. Sales is everything you do to get the prospect to buy your service or product. Sales usually involves tactics and logistics, and involves the prospects actual decision-making process, Marketing...
- White papers 2003-01-01
- Marketing group names 'Marketer of the Year'
- The Utah Chapter of the Society for Marketing Professional Services has named Keri Hammond "Marketer of the Year." Hammond is a partner at Marketlink, a marketing consulting firm with offices in Salt Lake City and Sacramento, Calif. The Society for Marketing Professional Services is an organization...
- Research articles 2005-12-07
- Sales is essential, Marketing is not.
- Sales is essential, Marketing is not.High five!!!You hit it right hard on the head!! I love marketing but Sales is the only department that makes a company money!! Our job is tough and fingers start pointing our way when the numbers are down.You are right...I only care about my...
- Discussion threads 2007-07-20
- Dolby Laboratories Names John Carey Vice President, Worldwide Sales and Marketing, Professional Division
- SAN FRANCISCO -- Dolby Laboratories, Inc. (NYSE:DLB) announced today that it has named John A. Carey Vice President, Worldwide Sales and Marketing for the company's Professional Division. Carey brings more than 25 years of experience to Dolby and has developed and managed worldwide sales, marketing, channel, and direct-sales organizations for...
- Research articles 2007-03-08
- 8 Tips For Selling A Direct Marketing Campaign
- Direct marketing campaigns allow marketing professionals to track and improve their campaign response rates. They allow marketers to leverage the customer information they have, personalize messages, content and offers to each recipient and create different follow-up campaigns depending on how each prospect responds. While the potential benefits are tremendous, the...
- White papers 2008-11-19
- No Pain, No Gain Is The Marketing Return Worth The Risk
- Marketing is one of those peculiar art forms in which one don't know how to make a mistake until well after the deed is done. What seemed like a good idea at the time may turn out to be a fiasco. The trick, then, is to understand what risks to...
- White papers 2003-01-01
- Some Things To Know About Marketing Jobs
- Nowadays in a marketing job, it is extremely important to keep up-to-date and abreast of new research. Knowledge is power, and knowledge can make or break your career as a marketing professional. Marketing strategy is a set of integrated decisions and actions by which a business expects to achieve its...
- White papers 2007-11-20
- European marketing and advertising professionals encouraged to participate in the search marketing survey to document UK and European key trends.
- M2 PRESSWIRE-17 January 2007-SEMPO: European marketing and advertising professionals encouraged to participate in the search marketing survey to document UK and European key trendsC1994-2007 M2 COMMUNICATIONS LTD RDATE:17012007 London, UK ---- The Search Engine Marketing Professional Organization SEMPO (http://www.SEMPO.org) announced...
- Research articles 2007-01-17
- BST Global to Speak on CRM at National Marketing/Management Conference in New Orleans; Corporate Leader to Share his Expertise with Design and Building Industry Leaders
- TAMPA, Fla. -- BST Global's Stan Bunn will be speaking on the critical success factors firms are implementing to achieve customer relationship management CRM success at the Aug. 10-13 "Build Business: Beyond Boundaries" conference in New Orleans. The conference, at http://www.buildbusiness.org, is hosted by the Society of Marketing Professional Services...
- Research articles 2005-08-05
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