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	<title><![CDATA[marketing program Resources | BNET]]></title>
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		<title><![CDATA[This Is Not the Time to Delay PR and Marketing Programs]]></title>
		<link><![CDATA[http://www.bnet.com/5208-13543-0.html?forumID=1&threadID=3926&messageID=18801&start=0]]></link>
		<description><![CDATA[This Is Not the Time to Delay PR and Marketing ProgramsRE: This Is Not the Time to Delay PR and Marketing ProgramsI can recall seeing a study some years ago showing how companies that invested at the same or higher levels during economic contractions often gained market share and came...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Wed, 15 Oct 2008 06:46:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/delay+pr.html"><![CDATA[Delay PR]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+program.html"><![CDATA[Marketing Program]]></category>
		<category domain="http://resources.bnet.com/topic/public+relations.html"><![CDATA[public relations]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
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		<title><![CDATA[Planning Internal Marketing]]></title>
		<link><![CDATA[http://www.bnet.com/2410-13237_23-168356.html]]></link>
		<description><![CDATA[While most companies allocate resources to understanding and communicating with their external customers, few make the same investment in time, energy, and money in communicating with their internal customers—their employees. Internal communications is traditionally viewed as the sole province of the Human Resources department, but it's essential to recognize the...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Wed, 21 Nov 2007 16:13:54 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/employee.html"><![CDATA[Employee]]></category>
		<category domain="http://resources.bnet.com/topic/communication.html"><![CDATA[Communication]]></category>
		<category domain="http://resources.bnet.com/topic/customer.html"><![CDATA[Customer]]></category>
		<category domain="http://resources.bnet.com/topic/staff.html"><![CDATA[Staff]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
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		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/internal+marketing.html"><![CDATA[Internal Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+program.html"><![CDATA[Marketing Program]]></category>
		<category domain="http://resources.bnet.com/topic/internal+marketing+success.html"><![CDATA[Internal Marketing Success]]></category>
		<category domain="http://resources.bnet.com/topic/bnet+editorial.html"><![CDATA[BNET Editorial]]></category>
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		<title><![CDATA[Introduction To Marketing]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=62181]]></link>
		<description><![CDATA[The article states that one of the greatest needs of managers of business is to understand and develop marketing programs for their products and services. Business success is based on the ability to build a growing body of satisfied customers. Modern marketing programs are built around the "marketing concept," which...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/youngentrepreneur.com.html"><![CDATA[YoungEntrepreneur.com]]></category>
		<category domain="http://resources.bnet.com/topic/business+success.html"><![CDATA[Business Success]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+program.html"><![CDATA[Marketing Program]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+concept.html"><![CDATA[Marketing Concept]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
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		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
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