With viral marketing, you spend nothing and let your fans do the work for you. In this podcast, online marketing expert David Meerman Scott explains how to use the Internet to spread your ideas virally and get greater impact than you would from traditional advertisements. For more...
Learn how to leverage the power of blogs, podcasting, viral marketing and online media to reach potential customers and buyers. We talk to David Meerman Scott, author of "The New Rules of Marketing and PR," about harnessing the power of Web-based communications. Length: 00:08:55 by BNET...
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Peter Spande of TechRepublic explains why marketing to business professionals is a challenge and offers a solution to simplify the process: a marketing funnel. Host: Peter Spande, director, TechRepublic Length: 00:04:13 by BNET staff
Leaders can -- and must -- facilitate ongoing innovation across their business units by "thinking from the outside in," according to Erich Joachimsthaler. In this podcast, Joachimsthaler explains how leaders who disseminate valuable marketing insights among their team members, overcome institutional resistance to change, and learn from the visionary examples...
Companies that focus on their customers rather than on their products or services can maintain customer loyalty, even through dark economic times. Rohit Deshpande, author of the Harvard Business School case study "Singapore Airlines: Customer Service Innovation," shares the airline's winning strategy, which keeps customers involved in all aspects of...
Business/Medical Editors JACKSONVILLE BEACH, Fla.--BUSINESS WIRE--March 15, 2000 John F. Andrews, Chairman and Chief Executive Officer of e-MedSoft.com (AMEX:MED) announced today that the Company has launched its Australian and Asian subsidiary, B2B.Net Technology, for the continued roll out of the Company's technologies and...
Articles 2000-03-15
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