BNET director Jay Gulick drills down on the five principles used to implement the balanced scorecard -- a widely-used tool for managing and measuring a company's strategy. Length: 00:03:08 by BNET staff
In a follow-up video to 'The B2B marketing challenge,' TechRepublic's Peter Spande drills down on the 'marketing funnel' and explains how to map your marketing messaging to it. Host: Peter Spande, director, TechRepublic Length: 00:03:23 by BNET staff
Peter Spande of TechRepublic explains why marketing to business professionals is a challenge and offers a solution to simplify the process: a marketing funnel. Host: Peter Spande, director, TechRepublic Length: 00:04:13 by BNET staff
How do you get your Web pages to rank high on search results? CNET's Laura Lippay offers some guidelines for Search Engine Optimization, including how to structure your site, where to position content on your page, and how to increase traffic. by BNET staff
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