With viral marketing, you spend nothing and let your fans do the work for you. In this podcast, online marketing expert David Meerman Scott explains how to use the Internet to spread your ideas virally and get greater impact than you would from traditional advertisements. For more...
Every company needs to change its tactics during an economic slowdown. Here’s how the smart ones survive. How Banks Pulled Through the 2001 Recession Source: Federal Reserve Bank of New York Financial institutions came...
HBR's Cathy Olofson sits down with Columbia University professor Duncan Watts to discuss his new article in the May 2007 issue of Harvard Business Review, "Viral Marketing for the Real World." Watts explains that while marketing messages may not exactly spread like disease, viral marketing, if used correctly, can be...
Learn how to leverage the power of blogs, podcasting, viral marketing and online media to reach potential customers and buyers. We talk to David Meerman Scott, author of "The New Rules of Marketing and PR," about harnessing the power of Web-based communications. Length: 00:08:55 by BNET...
Are your business initiatives undermining one another? These greatest hits from the BNET Business Library will show you how to keep your goals aligned. Balanced Scorecard Behaviors Source: Business, The Ultimate Resource Two professors developed the balanced scorecard as an approach to strategic...
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BNET director Jay Gulick drills down on the five principles used to implement the balanced scorecard -- a widely-used tool for managing and measuring a company's strategy. Length: 00:03:08 by BNET staff
In a follow-up video to 'The B2B marketing challenge,' TechRepublic's Peter Spande drills down on the 'marketing funnel' and explains how to map your marketing messaging to it. Host: Peter Spande, director, TechRepublic Length: 00:03:23 by BNET staff
Peter Spande of TechRepublic explains why marketing to business professionals is a challenge and offers a solution to simplify the process: a marketing funnel. Host: Peter Spande, director, TechRepublic Length: 00:04:13 by BNET staff
Does your company's game plan need an update? Our top downloaded strategy articles can help you increase your tactical wisdom. The Seven Deadly Sins of Strategy Source: Strategic Decisions Group What strategic sins is your company making? Are you in danger of...
How do you get your Web pages to rank high on search results? CNET's Laura Lippay offers some guidelines for Search Engine Optimization, including how to structure your site, where to position content on your page, and how to increase traffic. by BNET staff
Business/Medical Editors JACKSONVILLE BEACH, Fla.--BUSINESS WIRE--March 15, 2000 John F. Andrews, Chairman and Chief Executive Officer of e-MedSoft.com (AMEX:MED) announced today that the Company has launched its Australian and Asian subsidiary, B2B.Net Technology, for the continued roll out of the Company's technologies and...
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