finance and jonathan haeber and marketing research

BNET Resources

• sort by:
• Relevance
• Date
• Popularity

Why a Search Audit is Essential

Hordes of firms are taking their search marketing strategy in-house. It's a recent phenomenon; in the past, freelancers and consultants, were the go-to point-people. In order to make that critical choice, and other decisions, about your future web marketing strategy you should perform a site audit. What does an audit...

Tags: Paid Search, Search Engine Optimization, Audit, SEO Audit M&M, Search, Marketing Research, Financial Accounting, Marketing, Finance, Jonathan Haeber

Blog posts 2008-03-05

How Your Search Marketing May Be "Short" Sighted

I like to call the early days of web marketing the 'apple pie a la mode' days. Back then, all you had to do was fill a web page with specific valuable keywords ("mortgage online", for example) and the traffic just flowed in -- easy peasy. ...

Tags: Capital Structures, Finance, Marketing Research, Mortgages, Long Tail, Marketing, Jonathan Haeber

Blog posts 2008-03-03

Which Search Engine Gives You the Best Results?

It may surprise you to find out that Google doesn't gain the highest click-through-rate for a search. Earlier, BNET1 had noted Google's brand recognition and market dominance, but Yahoo! trumps Google in one vital metric: Search relevance. According to data from Complete.com, 7.5 billion searches hit the Internet...

Tags: Jonathan Haeber, Marketing, Business Operations, Finance, Investment, Marketing Research, Search, Corporate Law, Branding, Mergers & Acquisitions, Yahoo! Inc., Search Engine, Google Inc.

Blog posts 2007-10-09