Harris Interactive (HPOL) is in the Business Services Industry

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• How to Know If Your Corporate Reputation Needs Fixing

  When you're in PR, it's easy to get lost in the day-to-day dramas, crises and opportunities, and to lose sight of big picture. The name for that big picture is "reputation management." Essentially, reputation management is everything you do over the long-term to protect, enhance and burnish...

  Blog posts 2008-07-08

  Tags: Corporate Communications, Marketing, Public Relations, Marketing Research, Harris Interactive, Reputation, Jon Greer

• Marketing Communications Research

  Building brands has never been more difficult than it is nowadays. Advertisers and agencies need to make critical creative and media decisions at a moment's notice. Yet, most communications research is either too costly, too evasive or too time consuming to give marketers the rich, actionable intelligence they need. Harris...

  White papers 2003-03-01

  Tags: Harris Interactive, Marketing Communication, Advertiser, Harris Interactive Marketing Communications Research, Advertising & Promotion, Marketing Research, Marketing

• Understanding Youth: What Works and Doesn't Work When Researching and Marketing to Young Audiences

  Cashing in on the burgeoning youth market has become a national obsession in the United States, and given the global focus of many corporations, an international obsession as well. Yet, advertisers and marketers are consistently making marketing and research mistakes, most of which are avoidable. This paper highlights some of...

  White papers 2000-10-25

  Tags: Harris Interactive, Obsession, Marketing Research, Marketing

Additional Resources

• Survey Shows Shoppers Won't Compromise on Food Quality Despite Economic Times

  Nearly 80 Percent Say They Don't Want to Trade Quality for Price; Two in Three Prefer Natural and Organic over Conventional if Price is Comparable AUSTIN, Texas, Aug. 26 /PRNewswire-FirstCall/ -- Whole Foods MarketR , the leading natural and organic foods supermarket, today announced results from a...

  Articles 2008-08-26

• Harris Interactive Revenue Grows 13% in Fiscal 2008

  * $63.5 million Q4 revenue meets expectations - solid growth in Europe and most of US offsets ongoing US pharma business difficulties * Solid Q4 European performance: bookings +30%, revenue +12%, Internet revenue +98% * Expenses related to strategic review process cause a $1.6 million charge...

  Articles 2008-08-22

• Mature Workers Share Labor Day Worries: Age Lessons Study Reveals Workplace 3Rs—Redundancy, Relevance, Resentment

  CHICAGO -- Let them do work! That's the Labor Day anthem for mature workers according to a newly-released study by Age Lessons, a Chicago-based intergenerational consulting firm, that identified the workplace "3 Rs" that keep Baby Boomer employees up at night--fear of redundancy [layoffs, firings], relevance [keeping skills current] and...

  Articles 2008-08-21

• Widely Held Attitudes to Different Generations

  Generation Y Seen as Most Self-indulgent, Generation X as Most Innovative, and Boomers as Most Productive. "Silent Generation" and "Greatest Generation" are the Most Admired ROCHESTER, N.Y. -- A recent survey by Harris Interactive conducted for Charles Schwab and Age Wave asked almost 4,000 Americans aged 21 to...

  Articles 2008-08-20

• Survey Finds Americans Driving to Work in Droves Despite Gas Prices, With Little Help from Employers

  The "Working in America: Drivers Cope with Soaring Gas Prices" survey shows that Americans are finding ways to cut back on spending - but not commuting - in tough economic times CHELMSFORD, Mass. -- With gas prices soaring, Americans are feeling the pain at the pump. According to...

  Articles 2008-08-20

• Special Summer Camp Helps Girls Recognize Inner and Outer Beauty

  Retin-A MicroR PUMP and ELLEgirl.com Send Four Girls to My Beauty Camp this Summer LOS ANGELES, Aug. 20 /PRNewswire/ -- Retin-A MicroR PUMP has teamed up with the popular teenage Web site ELLEgirl.com to send four contest winners later this summer to a weeklong My Beauty Camp...

  Articles 2008-08-20

• Center'd Eases Back-to-School Stress for Parents and Helps Schools Take Advantage of the Internet with New Time-Saving Group Planning Tools

  New Survey Reveals Parents Spend Almost a Quarter of Their Free Time Scheduling and Coordinating Their Children's and Family's Activities Parents Claim They Would Rather Pay Bills or Go to the Dentist than Volunteer to Plan a School Event MENLO PARK, Calif., Aug. 20 /PRNewswire/...

  Articles 2008-08-20

• Hotwire Debunks 4-Star Hotel Price Myth

  Harris Survey reveals large majority of consumers don't believe 4-star hotels can cost less than $150 SAN FRANCISCO, Aug. 18 /PRNewswire/ -- HotwireR, a leading discount travel site, announced today that 72 percent of U.S. adults believe that a stay at a 4-star hotel in a major...

  Articles 2008-08-18

• Ohio Employment Report: Employee Confidence Index Declines; More Workers Likely to Look for New Jobs in the Next 12 Months

  COLUMBUS, Ohio, Aug. 15 /PRNewswire/ -- The Ohio Employee Confidence Index decreased five points to 42.1 in July, according to the latest SpherionR Employment Report. The monthly survey conducted by Harris InteractiveR on behalf of Spherion Corporation, indicates that while more workers believe there are fewer jobs available, more...

  Articles 2008-08-15

• Florida Employment Report: Employee Confidence Index Drops to a New Low As Worker Confidence in Economy and Personal Employment Situation Wanes

  FORT LAUDERDALE, Fla., Aug. 15 /PRNewswire/ -- The Florida Employee Confidence Index decreased 6.6 points to 39.9 in July, declining for the first time in two months and reaching a new low, according to the latest SpherionR Employment Report. The monthly survey of Florida workers, conducted by Harris InteractiveR...

  Articles 2008-08-15

• Texas Employment Report: Employee Confidence Index Virtually Unchanged; More Workers Believe More Jobs are Available

  DALLAS, Aug. 15 /PRNewswire/ -- Remaining virtually unchanged, the Texas Employee Confidence Index increased 0.1 points to 49.3 in July, according to the latest SpherionR Employment Report. The monthly survey of Texas workers, conducted by Harris InteractiveR on behalf of Spherion Corporation, shows that while slightly more workers believe...

  Articles 2008-08-15

• KJT Group Positions for Substantial Growth

  Former Harris Interactive Executive Joins KJT Group ROCHESTER, N.Y., Aug. 15 /PRNewswire/ -- KJT Group continues to be a successful start-up and announces a former Harris Interactive Group President is joining to serve as President. Founded in April 2007, the company is headquartered in Rochester, New...

  Articles 2008-08-15

• California Employment Report: Employee Confidence Rebounds; More Workers Confident About the Future of Their Current Employer

  LOS ANGELES, Aug. 15 /PRNewswire/ -- The California Employee Confidence Index increased 3.6 points to 44 in July after two consecutive months of decline, according to the latest SpherionR Employment Report. The monthly survey of California workers, conducted by Harris InteractiveR on behalf of Spherion Corporation, shows that overall...

  Articles 2008-08-15

• Marketers Betting on 2008 Summer Olympics May Benefit From Targeting Teens' Favorite Olympic Sports

  Swimming, Gymnastics, Track and Field are Top Three Favorite Olympic Sports Among Nation's Teens ROCHESTER, N.Y. -- Will brand marketers be reaching desired teens and tweens tuning into the 2008 Summer Olympics? This may depend on how well advertisers place their content within the viewing grasp of teens'...

  Articles 2008-08-06

• Barnes & Noble Signs Lease for San Antonio, Texas, Store

  Store Will Open in October 2009 NEW YORK -- Barnes & Noble, Inc. (NYSE: BKS), the world's largest bookseller, announced it has signed a lease agreement to open a new Barnes & Noble bookstore in San Antonio, Texas. The bookstore, expected to open in October 2009, will be...

  Articles 2008-08-05

• High Gas Prices to Cut into Holiday Shopping Season and Drive More Shoppers Online

  iCongo Survey Finds That Shoppers' Holiday Spending Habits Will Change to Cope with the Rising Price of Gas; 36 Percent of Online Adults More Likely to Shop Online PORTSMOUTH, N.H. & NEW YORK -- iCongo, Inc., a leading developer of e-business systems and software, today released the results...

  Articles 2008-08-05

• STRATEGY ANALYTICS Acquires Teligen from Harris Interactive

  Leader in Telecommunications Pricing Data and Analysis Complements Strengths in Broadband and Wireless BOSTON, Mass. -- Strategy Analytics Inc. is pleased to announce the acquisition of Teligen from Harris Interactive. Based in London, Teligen is a leader in providing information on telecommunications pricing, tariffs, and market dynamics worldwide....

  Articles 2008-08-05