Resources

7 Resources for

marketing research and harvard business school

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Placebo Pricing: Why We (Might) Pay More For Less: Under the intriguing title Are Your Prices High Enough? Harvard Business Review senior editor Bronwyn Fryer blogs on the idea that people's expectations about a product influence how they ultimately respond to it. Put two unmarked but identical bottles of wine before your friends. Tell them the...; Tags: Pricing, Marketing research, Sean Silverthorne, Harvard Business School, pricing strategy; Blog posts 2008-03-18
The Tyranny of the Balanced Scorecard in the Innovation Economy: This article traces the rationale, features, development and application of the BSC in the past few years, and then provides a critical review of its key problematic effects on firms and their stakeholders in today's changing business environment. Five major problem areas are identified and discussed, with selected business examples....; Tags: Harvard Business School, Balanced Scorecard; White papers 2005-06-02
The Benevolence of the Baker: Fair Pricing Under the Threat of Customer Anger: This paper has shown that a model of fairness in pricing can match several salient microeconomic observations about price adjustment. This includes the observation that prices are variable across customers and across certain time intervals (namely when there are "Specials") while they are relatively stable in response to other shocks....; Tags: Pricing, Harvard Business School, fairness, pricing strategy, adjustment; White papers 2003-11-03
The Pricing and Profitability of Modular Clusters: The last twenty years have witnessed the rise of disaggregated "Clusters" or "Networks" of firms. In these clusters the activities of R&D, product design, production, logistics and selling may be split up among hundreds or even thousands of firms. Different firms will design and produce the different modules of a...; Tags: Pricing, Harvard Business School, cluster, product design, pricing strategy, logistics, R&D, processor, network, computer, software; White papers 2003-08-01
What Your Competition is Telling You: This article is about the market research that you always do to promote your sales . It defines one ways by observing your competitor. Your competitors, closely analyzed, can help you influence your own customers and help grow the market for your products and services. Competition keeps you hungry....; Tags: market research, sales; White papers 2003-05-26

Wake Up! Energizing Your Tired Customers: This articles is about the way to have to deal with the customer. It emphasises to develop good public realtion with the customers and not as consumers only. This articles focuse on a statement as “Your customers know all your tricks. They are sick and tired of irrelevant products,...; Tags: marketing; White papers 2002-08-26
Variable Pricing: A Customer Learning Perspective: Recent works question the benefit of Promotional Pricing (Hi-Lo) formats. This report, characterizes a setting in which cost-disadvantaged firms would rationally and profitably opt for the Hi-Lo format. Essentially, cost-disadvantaged retail firms, such as mall outlets and smaller chains lacking the economies of scale of their rivals, charge higher prices...; Tags: Harvard Business School, pricing strategy, benefit; White papers 2001-09-01

Additional Resources

Research and Markets: The Supernova Advisor: Crossing The Invisible Bridge to Exceptional Client Service and Consistent Growth: DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c82975) has announced the addition of The Supernova Advisor: Crossing The Invisible Bridge to Exceptional Client Service and Consistent Growth to their offering. For decades, financial advisors and other professionals in advisory roles were told to fatten their book of business. A...; Articles 2008-02-18
No. Calif. Business Marketing Association Presents: Winning in a World Transformed by Social Technologies: Using Social Profiles to Understand Audiences for Success with Blogs and More SAN JOSE, Calif. -- Northern California Business Marketing Association NorCal BMA has announced its Wednesday, January 23, 2008 meeting program, "How B to B Marketers Can Win in a World Transformed by Social Networking," presented by...; Articles 2008-01-10
Sears in hot water over privacy issue; Critics say company installed illicit spyware.(BUSINESS): Byline: Shaun Waterman, SPECIAL TO THE WASHINGTON TIMES Sears Holdings Corp., the largest U.S. department store company, with both the Sears and Kmart nameplates, is under fire for installing what critics say is spyware on customers' computers when they join its online community....; Articles 2008-01-07
Mixing business and academics? Researchers may need to disclose their affiliations.(The Week in Healthcare): Byline: Cinda Becker Last month's morning raid by federal agents on the Tampa, Fla.-headquarters of WellCare Health Plans embroiled at least one prominent healthcare scholar into the mysterious fray: Harvard Business School professor and healthcare researcher Regina Herzlinger. Herzlinger,...; Articles 2007-11-05
Leading Expert on Consumer-Driven Health Care: Harvard Business School Professor Available for Comment on Hillary Clinton's 'American Health Choices Plan'.: Byline: Harvard Business School BOSTON, Sept. 17 AScribe Newswire -- Harvard Business School today released the following expert advisory. - - - - WHO: Harvard Business School Professor Regina E. Herzlinger is widely recognized for her...; Articles 2007-09-17
Newspaper Industry to Suffer $1 Billion Annualized Net Loss: DUBLIN, Ireland -- Research and Markets http://www.researchandmarkets.com/reports/c65108 has announced the addition of Disruptive Technology and Local Media to their offering. We have released a condensed public version of this industry-exclusive report from 2002. Written in partnership with Professor Clark Gilbert of Harvard Business School, it explains why traditional...; Articles 2007-08-08
Harvard Business School Completes Intelliworks CRM Solution Deployment: CIO Stephen Laster Joins Intelliworks Advisory Board ROCKVILLE, Md. -- Intelliworks, Inc., the leader in customer relationship management CRM solutions for higher education, today announces that Harvard Business School HBS has completed deployment of its software solution for the Executive Education program. The software enables HBS to track...; Articles 2007-05-07
Private label strategy; how to meet the store brand challenge: Private label strategy; how to meet the store brand challenge. Kumar, Nirmalya and Jan-Benedict E.M. Steenkamp. Harvard Bus. School Press 2007 270 pages $35.00 Hardcover HD69 Kumar (marketing, London Business School) and Steenkamp (marketing,...; Articles 2007-05-01
Baschab and Piot Effectively Translate IT into Words and Concepts That Businesspeople Can Easily Understand and Act upon in the Executive's Guide to Information Technology, 2nd Edition: DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c55539) has announced the addition of The Executive's Guide to Information Technology, 2nd Edition to their offering. "This book is important reading. It offers practical, real-world insight and pragmatic no-nonsense approaches for people who have a stake in corporate IT. " ...; Articles 2007-05-01
Baschab and Piot Effectively Translate IT into Words and Concepts That Businesspeople Can Easily Understand and Act upon In the Executive's Guide to Information Technology, 2nd Edition.: M2 PRESSWIRE-30 April 2007-Research and Markets: Baschab and Piot Effectively Translate IT into Words and Concepts That Businesspeople Can Easily Understand and Act upon In the Executive's Guide to Information Technology, 2nd EditionC1994-2007 M2 COMMUNICATIONS LTD RDATE:04052007 Dublin - Research and...; Articles 2007-04-30
COMPETING WITH MULTICHANNEL MARKETING ANALYTICS; IT'S A FACT: The time to leverage analytics as a competitive advantage and a route to profitability is now.(CMO Strategy): Byline: THOMAS H. DAVENPORT And JEANNE G. HARRIS Wanamaker's famous quip about half of all advertising being wasted has become outdated, as marketing is rapidly becoming a highly analytical discipline. In the words of the chief marketing officer of a top retailer, "Today...; Articles 2007-04-02
HBIO Announces Strategic Alliance With Nanoentek: HOLLISTON, Mass. -- Harvard Bioscience, Inc. (Nasdaq: HBIO), a global developer, manufacturer, and marketer of a broad range of tools to advance life science research, today announces a strategic alliance in co-marketing and co-development with Nanoentek (Kosdaq NM: 039860) . The terms of this agreement include exclusive distribution of Digital...; Articles 2007-03-23
ViTrue Appoints John A. Quelch to Its Board of Directors: Harvard Business School Professor to Help Further Establish User-Created Advertising as Core Component of the Global Marketing Mix ATLANTA -- ViTrue, Inc., pioneer of the world's first user-created advertising platform, today announced that it has appointed one of the foremost authorities on global marketing and branding, John A....; Articles 2006-12-06