Resources

11 Resources for

marketing research and harvard knowledgebase

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BNET Resources

In Marketing, Think Outside The Niche: From the executive summary: ‘For decades, marketing theory and practice have been moving towards the market of one. Modern companies have learned to think in terms of customer-centricity. Marketers have the tools to separate out great customers from good customers and to focus their attention on most valuable tiers.’ Hence,...; Tags: Marketing research, Harvard Knowledgebase, marketing, tool; White papers 2004-08-01
How Tide Cleaned Up The Competition: Researches indicate that companies need to change their marketing strategies for achieving long-term goals. Most companies realize the importance of marketing techniques when they encounter heavy competition. The case study examines the marketing strategy used by a big conglomerate for boosting its business. The company re-gained its long lost image...; Tags: Marketing research, Harvard Knowledgebase, marketing strategy, marketing, technique, brand; White papers 2004-07-12
The Price Is Right - Or Is It?: The price of a product is the amount of money that is charged in exchange for the product from the buyer in the market. It depends on the costs incurred in the manufacturing of the product. At the same time, the final price of the product should be set such...; Tags: Harvard Knowledgebase, manufacturing, pricing strategy; White papers 2003-10-06
Pricing Wars: Most managers will be involved in a price war at some point in their careers, and it's never too early to prepare. In fact, managers and companies that conduct intelligent analyses of the theater of operations may find they have more options than they think.; Tags: Professional development, Harvard Knowledgebase, career, pricing strategy; White papers 2003-01-01
Implementing The Balanced Scorecard In State Government: For effective management of a work process, it is imperative to measure it. Measurement provides an insight into the dynamics of the process and, therefore, facilitates the management of the same. The Balanced Scorecard BS is a comprehensive framework that translates the organizational vision and strategy into a coherent set...; Tags: Harvard Knowledgebase, Balanced Scorecard, performance, vision, strategy; White papers 2003-01-01

Partnering and the Balanced Scorecard: Effective leaders, know that measurement and management systems play a critical role in communication; in establishing the culture and values of the organization; and in aligning diverse units, employees, and constituencies. This article describes how effective leaders customize their organization's measurement and management system to partner with their employees for...; Tags: Business structures, Leadership, Harvard Knowledgebase, Balanced Scorecard, partnership, leader, strategy, vision, supplier, tool; White papers 2002-12-23
Who's Managing Profitability?: From the executive summary: ‘The most important issue facing most managers in the difficult economy is making more money from the existing business without costly new initiatives. In most companies, everyone pays attention to profitability, but few companies have a process to systematically manage profits on a day-to-day basis. The...; Tags: Harvard Knowledgebase, marketing, sales; White papers 2002-09-02
Zero-Sum Game: The article highlights the fact that not every industry or company can benefit from performance-based pricing. But where there is a fit, PBP can be a powerful tool that merges the interests of buyers and sellers. Because pricing is such a difficult and complex arena, it has confounded sales and...; Tags: Pricing, Marketing research, Harvard Knowledgebase, pricing strategy, marketing, benefit, performance, sales, game, industry, tool; White papers 2002-07-22
Your Best Downturn Strategy? Think Twice About Price Cuts: From the executive summary: ‘When times are good, pricing sins can be easily forgiven. But when the economy sours, a misguided pricing strategy can shrink profitability, warp customer relationships, and destroy a brand. When sales and profits are plummeting and customers are demanding better deals, the instinctive response is to...; Tags: Pricing, Marketing research, Harvard Knowledgebase, pricing strategy, strategy, brand, sales; White papers 2002-04-15
Activity-Based Pricing in a Monopoly: This paper studies the interaction between cost accounting systems and pricing decisions in a setting where a monopolist sells a base product and related support services to customers whose preference for support services is known only to them. The paper considers two pricing mechanisms–Activity-Based Pricing ABP and traditional pricing, and...; Tags: Pricing, Managerial accounting, Harvard Knowledgebase, Activity Based Costing, activity-based management, support services, monopolist, pricing strategy, accounting system, decision-making, supply chain, accounting, supplier, tool; White papers 2002-02-02
Price Smarter on the Net: The success of Internet sales lies not in lowering or standardizing e-prices, but in optimizing them. Despite the Internet's unique opportunities for testing prices, however, many firms fail to take advantage. The Article insists that to improve online pricing, companies need to replace traditional pricing groups with a new entrepreneurial...; Tags: Pricing, Marketing research, Harvard Knowledgebase, pricing strategy, entrepreneurial, Internet; White papers 2001-03-19