The Find: The global middle class is set to more than double between 2000 and 2030 offering massive opportunities -- and massive challenges -- to managers at multinational companies. The Source: "The New Global Middle Class- Potentially Profitable but Also Unpredictable" in Knowledge @Wharton. ...
Here at the BNET Intercom we've posted several times about the increasing tendency of marketers to target a multitude of products to specific market niches rather than aiming for broad appeal (among those posts is today's look at Nike's new shoes for Native Americans.) The result of all this niche...
Industry Week has released its annual survey of U.S. manufacturers and the results show one thing unequivocally: American manufacturers are going lean. 70% of survey respondents reported lean manufacturing initiatives at their plants. The next most popular improvement methodology, Total Quality Management, was adopted at half that rate. ...
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