From AdAge comes the ultimate list of marketing blogs you can't afford to miss. As of today, there are 580 media and marketing blogs, ranked using eight criteria. Before you visit AdAge's list, however, be prepared for a few hours of aimless browsing as you pick up jewels of insight...
The early adopters are always coming up with creative ways to subvert the system. Many see aggressive marketing - rightly so in most cases - as something ripe for criticism. So most online aficionados have adopted a code-word. The code-word is not only something to watch out for (and perhaps...
Google quality raters are paid about $15/hr to browse around and ensure that sites contain useful information. In a sweeping twist about a week ago, the latest guidebook for quality raters was leaked - let's call it "GoogleGate," just because I haven't heard it used before. ...
Getting the big picture view of a user's interest in a site helps target the sweet spot of a typical page on your site. On the web, this was most commonly done with eye tracking. The problem with eye tracking for the vast majority of web marketers was that its...
Hordes of firms are taking their search marketing strategy in-house. It's a recent phenomenon; in the past, freelancers and consultants, were the go-to point-people. In order to make that critical choice, and other decisions, about your future web marketing strategy you should perform a site audit. What does an audit...
I like to call the early days of web marketing the 'apple pie a la mode' days. Back then, all you had to do was fill a web page with specific valuable keywords ("mortgage online", for example) and the traffic just flowed in -- easy peasy. ...
Gone are the days that a local hardware store built its foundations upon local trust by word of mouth. No longer do you have to know the first name of your clients or take them out for a game of golf. Today, transactions are done online -- sometimes even without...
U.S. News & World Report lists 1,370 business schools in the U.S. Many of them offer traditional business, management, finance, and marketing related courses -- but a surprising number lack a curriculum that includes online marketing. Fewer offer the most basic courses in search engine marketing. ...
Upon opening the San Francisco Chronicle yesterday, I scanned through pieces heralding the end of HD-DVD and the death of the middle class to find a little hidden graf. Burger King joints near Las Vegas did the unthinkable. They took away our beloved Whoppers. Sure,...
All too often, a marketer looks at a product; has an idea of how to deliver the message; sets up a snazzy concept; and then sets 'er free. Many successful campaigns also interject a bit of satire and humor. Did we miss a step? Abolutely. In marketing, it's not...
Green marketing is said to give the choice to the consumer. And with the precipitous rise of brands like Whole Foods and Toyota Prius, consumers are more aware than ever of the impact their purchases make. But what if the vast majority of the messaging they receive is wrong? What...
Why does viral marketing seem like such a successful tactic? Perhaps because we're only aware of the successes. JupiterResearch's Emily Riley finds that only 15% of viral messages are passed from peer to peer. When a message hits, though, it really hits. Consider Dove's...
The gurus over at Forrester Research have given us some all-too-expected news about the coming explosion in interactive marketing. Among the findings is a three-fold increase in search marketing over the next five years -- equating to a $25 billion/year industry by 2012. The growth...
It may surprise you to find out that Google doesn't gain the highest click-through-rate for a search. Earlier, BNET1 had noted Google's brand recognition and market dominance, but Yahoo! trumps Google in one vital metric: Search relevance. According to data from Complete.com, 7.5 billion searches hit the Internet...
