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Specialty Advertising - Carrying the Message
This paper describes specialty advertising which has long been on the low end of the marketing communications totem pole. In many instances, it has been used only for two purposes - handouts for trade shows and handouts for sales people. It is therefore no surprise that the most widely used...
Conduct Your Own Market Research
From the executive summary: ‘Whether one is a manufacturer, distributor, or retailer, thorough market research is essential to survive in today's competitive market. Market research is any planned effort that provides new facts and information to improve marketing decisions. Research can be conducted for a variety of reasons, from determining...
Market Research-Right Product, Right Market Area, Right Price
Many businesses spend money to develop new products, but often fail to find the market to promote them. The main reasons behind the failure of new products are inadequate market analysis, product defects, and increasing competition. Experts suggest that organizations should formulate effective marketing strategies to...
Have You Lost Sight Of What Business You're In?
The best way to set new marketing strategies is to look at the essence of a business. The essence of an organization can be found by resorting to five factors: identifying unique talents within organization, applying competitive pressures, recognizing what management enjoys doing most, letting customers define their needs and...
Additional Resources
Pinnacle Systems Gains Industry Recognition and Strengthens Its Presence in Mainstream Consumer Market Segments
Pinnacle Systems, Inc., the consumerdivision of Avid Technology, Inc. (NASDAQ: AVID), today announced that as aresult of its ongoing strategy to make video editing and sharing easy forcasual users, its customer base is moving beyond the enthusiast marketplaceand gaining more users who are new to video but want...
Create, Edit and Distribute Professional-Looking Videos From Your Desktop!
Yes -- with Pinnacle System's latestvideo editing software suite, Pinnacle StudioTM version 12, you'll haveeverything it takes to create flashy, polished, Hollywood-style videos.Studio version 12 makes it easy to create great-looking movies. Forinstance, editing templates provide stunning results and include Hi-Fiaudio, transitions and effects. Plus, you can archive...
Death of the Handler in a Strategic, Viral Environment
It was a quiet, friendly dinner with an industry analyst with no hidden agenda, no placement plan of attack. Simply an opportunity to get to know each other and understand how we could help his firm, him and ultimately... our client. He recounted his recent visit to a...
Verbatim Showcases Expanding Line of Blu-Ray Media at CES
New Technologies Enable Faster Write Speeds, Higher Capacities, Lower Production Costs LAS VEGAS -- Verbatim[R] Americas, LLC announced today that it has extended its support for Blu-ray Disc BD technology and will feature its expanded line of Blu-ray media at Booth #S4-36249 in the South...
Verbatim Adds World's First 2x-Speed HD DVD Recordable Media to Industry's Broadest HD DVD Media Product Line
Provides One-stop Shopping for Highest Speeds, Highest Capacities, Highest Quality LAS VEGAS -- Verbatim[R] Americas, LLC announced today that it will begin shipping the world's first 2x-speed HD DVD-R recordable and HD DVD-RW rewriteable discs this quarter. By adding the new HD DVD recordable media...
Verbatim's New Family of 2.5" SmartDisk Portable Hard Drives Makes Its Debut at CES
Sleek Windows and Mac-compatible HDs Deliver High-capacity, Bus-powered Storage LAS VEGAS -- Leveraging the resources gained with the purchase of SmartDisk[R] Corporation's external hard drive HD assets in July 2007, Verbatim[R] Americas, LLC launched today a whole new line of SmartDisk 2.5" Portable Hard Drives...
Verbatim Launches Ultra-Compact 12GB Store 'n' Go USB Drive
Mobilizes Volumes of Digital Data for Access on Any Computer With a USB Port LAS VEGAS -- Verbatim[R] Corporation unveiled today its newest Store 'n' Go[TM] USB Drive based on 1" hard drive technology with up to 12GB of storage in a unit slightly larger...
Present Like a Pro
Present Like a Pro, Cyndi Maxey, Kevin E. O'Connor; St. Martin's Press, 175 Fifth Ave, NY 10010, 212.674.5151, www.stmartins.com, July 2006, ISBN 0312347731, 256 pages, $12.95 Reviewed by G.A. "Andy" Marken, Marken Communications Inc., andy@markencom An American actress and screenwriter, Ruth Gordon was correct when she was asked...
Snapshot Survey Quick, Affordable Marketing Research for Every Organization, The
The Snapshot Survey Quick, Affordable Marketing Research for Every Organization, Lloyd Corder, PhD; Kaplan Publishing, 30 South Wacker Drive, Chicago, IL 60606, 800.621.9621, www.kaplanpublishing.com; February 2006, ISBN 1419S0696X, 288 pages, $22.95 Reviewed by G.A. "Andy" Marken, Marken Communications Inc., andy@markencom Everyone takes surveys. Whoever makes a statement about...
In the Line of Fire...How to Handle Tough Questions When It Counts
In the Line of Fire...How to Handle Tough Questions When It Counts - Book, DVD - Jerry Weissman, Prentice Hall, ISBN 0131855174, June 21, 2005, 216 pages, $24.95 and $29.99 respectively Reviewed by G.A. "Andy" Marken, Marken Communications Inc., andy@markencom A few times in our life we've looked...
Managing a Public Relations Firm for Growth and Profit
Managing a Public Relations Firm for Growth and Profit - A.C. Croft; Best Business Books, 10 Alice Street, Binghampton, NY 13904; 607-722-5857; www.haworthpress.com; ISBN 978-0-7890-2865-5; 290 pages, Reviewed by G.A. "Andy" Marken, Marken Communications Inc., andy@markencom Granted we haven't read books in a broad range of specific subject...
Verbatim Launches New Concept in Storage Innovation With 16MB Rewriteable FlashDisc; Delivers New Media Category for Cost-Effective Storage and Exchange of Digital Files
CHARLOTTE, N.C. -- VerbatimR Corporation, the worldwide leader in CD and DVD media, announced today an exciting new storage solution, the Verbatim16MB FlashDiscTM. The innovative FlashDisc is not only a brand new product, it forms the basis for an entirely new flash-based media category. Developed by M-Systems,...
Verbatim Doubles DVD-R Media Write Speed to 16x; Announces January Delivery Schedule
LAS VEGAS -- VerbatimR Corporation announced today that it will begin shipping 1-16x speed DVD-R media later this month. With the ability to record video, photos, music or data files at about 21 MB/sec, users will be able to fill an entire 4.7GB disc to capacity in...
Media Training 101 - A Guide to Meeting the Press
Media Training 101 - A Guide to Meeting the Press, Sally Stewart; John Wiley & Sons, 111 River Street, Hoboken, NJ 07030, 201-748-6000; www.wiley.com; October 2003; hard cover, $24.95; 224 pages Reviewed by G.A. "Andy" Marken, president Marken Communications, Inc. andy@markencom.com We received our double degrees...
Be cool in the spotlight
Nothing fully prepares an executive for a TV interview, says Andy Marken, president of Marken Communications. It's difficult to perform with grace and poise when a television reporter shoves a microphone in your face and asks you aboutyour company. Here are some steps to help present the company and yourself...
Verbatim to Deliver 8x DVD+R Write-once Media as Drives Hit Market
Business Editors/High-Tech Writers CHARLOTTE, N.C.--BUSINESS WIRE--Nov. 6, 2003 New Discs Significantly Reduce Recording Time; Company Ramps Production as DVD Burner Availability, Demand Increase VerbatimR Corporation, the first media manufacturer to offer a complete family of high-speed write-once and rewritable...
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Public Relations Agencies: 541820
