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- How To Save A Failing Business
- When in trouble, change the model radically. That's the message for book publishers, a business badly in need of saving. The argument on how to reinvent the book publishing business is to have authors self-publish, use word of mouth to gain sales, and then whoever gets buzz will get publishing...
- Blog posts 2008-06-30
- Junk Your Headquarters
- You don't need a headquarters -- you need a federation of autonomous hub offices in different regions. So argue C.K. Prahalad and Hrishikesh Bhattacharyya in their article Twenty Hubs and No HQ in the latest issue of strategy+business registration required. Prahalad, a...
- Blog posts 2008-05-30
- The Four Ways To Tell You're a Great Leader
- How can you tell if you're a great leader? Simple, says Jack Hayhow, CEO of a training firm and author of a whimsically named book, "Wisdom of the Flying Pig." 1. Amazingly Engaged Employees 2. Evangelical Customers 3. Consistently Solid Financials...
- Blog posts 2008-04-08
- Make Customers Happy: Charge Them More
- Okay, I'm being puckish -- anyone in business knows that customers constantly argue for a better deal. But in at least some contexts, like buying wine, people feel better about what they buy if it costs more. That's the gist of what's called the price-placebo effect, reported...
- Blog posts 2008-04-03
- The Secret to Eureka Moments
- I'm interested in how people come up with ideas. That's one reason why I reviewed Bernd Schmidt's book "Big Think" (see How To Build Bernd Schmitt's Trojan Horse). So I was eager to read The Road To Eureka! subscription required, a piece in Science News on...
- Blog posts 2008-03-31
- Do-good Capitalism: Fad or Fixture?
- The blog Curious Cat posted Do corporations exist solely to maximize their bottom lines? We don't think so, a post that drew from a Forbes article looking at the history of efforts to create socially conscious companies. In fact, most companies follow a shifting strategy towards profits -- many...
- Blog posts 2008-02-27
- How to Stopwatch Market
- The third part of Stopwatch Marketing offers nuts, bolts and widgets, to businesses large and small. This is the section for acolytes of Rosen and Turano's concept of stopwatch marketing, and for marketing specialists to decide whether the idea is really any different from "occasion-based segmentation," as the...
- Blog posts 2008-02-25
- Summing up Stopwatch Marketing
- Stopwatch Marketing ends on a note of hope: that the book was worth the time it took to read. Overall, it is, for anybody interested in sales and marketing. That's because the book makes the case that demographic, data-driven marketing does not work as advertised, and companies need to rethink...
- Blog posts 2008-02-25
- Stopwatch Marketing: Can It Set Your Sales Ticking?
- I've now delved into Stopwatch Marketing. The first part defines what the stopwatch is – the time people actually have to spend shopping, which the authors argue has changed only marginally since the advent of television, while the amount of information they now have available before they make a...
- Blog posts 2008-02-20
- Stopwatch Marketing: Worth Some Time
- I've started Stopwatch Marketing, a look at how to get the attention of consumers when they're actually in the market to buy something. The book is timely, because the combination of tight credit and recession or fear of such should dampen buying here, so catching consumers in those reduced windows...
- Blog posts 2008-02-15
- Malcolm Gladwell Is a Blinking Idiot
- Blink readers are being misled. So say Kevin J. Clancy and Peter C. Krieg in their essay "The Power of Intuition and Why It's the Biggest Myth in Business Today" posted on ChangeThis. They decry Gladwell's Blink phenomenon as the crest of 25 years...
- Blog posts 2008-02-11
- How To Really Influence People
- Who matters more: the influencer or the people they influence? The answer seems obvious. But the Relationship Economics blog posted an item, Market to the Influenced! that argued the influencers are not so important as they might seem. Getting enough people sufficiently influenced to spread the word is often more ...
- Blog posts 2008-01-24
Additional Resources
- Data Lockdown
- When it comes to data security, peace of mind is fleeting at best. Just when you've sequestered your precious information behind the highest wall money can buy, some malevolent hacker inevitably figures out a way to undermine your plan. Or one of your software vendors announces a security flaw that...
- Articles 2006-08-01
- Vendors focus on midmarket; New CRM product releases and updates offer midsize companies big advantages.(CRM Strategies)
- Byline: MICHAEL FITZGERALD Change is afoot in the market for heavy-duty customer relationship management software. Until recently, big-name vendors such as Siebel Systems Inc. and SAP AG have marketed mainly to large companies with the resources to spend one...
- Articles 2003-03-10
- The good, the bad and the forecasts. (Look AHead 2003 - Interisland Perspective).(Hawaiian economic forecasts)
- Hawaii Business spoke with the executive directors of each of the economic development boards for the following counties. Paula Helfrich Big Island, Jeanne Skog Maui, Michael Fitzgerald Oahu and Bruce MacDonald Kauai shared their interpretations of their counties' strengths and weaknesses, and also provided brief economic...
- Articles 2003-01-01
- Going Places.
- Job Changes Accounting SS&G: Michael C. Fitzgerald to senior associate, Akron; Michelle G. Mahle to associate director, Cleveland; Becky A. Kaminchak to associate director, Akron; Rebecca L. Osborne to senior consultant, Cleveland/Akron; Kathleen M. Sautters to marketing director, Cleveland/Akron. ...
- Articles 2000-01-03
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