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• Put Your Employees on the Other Side of the Microscope

  BNET - 2005-04-05

  Most employee surveys measure individual job satisfaction. This paper advises to undertake surveys asking employees what they think about how you serve customers. By casting employees as expert observers of effectiveness, not just as participants, businesses can often gather and evaluate data down to the business-unit level in a way...

  Tags: Montgomery Research Inc., Employee, Survey, Human Capital, Marketing Research, Recruitment & Selection, Human Resources, Workforce Management, Marketing

• Do Scorecards Deliver Value?

  BNET - 2004-09-22

  The balanced scorecard came to prominence in the 90's as a progressive performance management methodology that positions external factors with prominent internal issues to appropriately influence management decision making. This article views the balanced scorecard as a methodology that enables organizations to bridge the gap between strategy planning and operational...

  Tags: Montgomery Research Inc., Balanced Scorecard, Performance Management, Business Intelligence, Marketing, Marketing Research, Human Resources, Workforce Management, Enterprise Software, Software, Data Management

• Real-Time Profit Optimization

  BNET - 2004-06-15

  Advances in Information Technology have resulted in remarkable opportunities for both marketing and supply chain management. In the marketing sector, firms are increasingly able to understand individual customer preferences that improve the ability to optimize revenue generation. In the supply chain area, firms can employ technology to improve the visibility...

  Tags: Montgomery Research Inc., Supply Chain, Optimization, Supply Chain Management (SCM), Marketing Research, Enterprise Software, Software, Marketing

• Insight-Driven Marketing

  BNET - 2004-04-15

  Executives often lump marketing into the general category of overhead instead of viewing it as a function that plays a key role in stimulating demand and generating revenue. However, this paper asserts that marketing leaders must reinvigorate their field with science and discipline in order to drive greater customer value...

  Tags: Montgomery Research Inc., Marketing Research, Marketing

• Marketing: Underrated, Undervalued, and Unimportant?

  BNET - 2003-12-08

  The article concludes that, to increase marketing's impact, executives need to implement operational and workforce changes and adopt metrics to effectively assess and quantify them. Yet, it is also true that few corporate executives today can either articulate precisely why they need marketing or understand the value marketing contributes to...

  Tags: Montgomery Research Inc., Marketing Research, Marketing

• A Marketing Transformation

  BNET - 2003-12-08

  Today, marketers are challenged, unlike ever before, with urgent demands to produce and serve offers and messages through an ever-expanding network of channels, partners, and media. Demands for urgency, productivity, personalization, and accountability require marketers to leverage new marketing technologies while assessing the current marketing department's functional design and individual...

  Tags: Montgomery Research Inc., Marketing Research, Marketing

• The State of Campaign Management in the United States and the United Kingdom

  BNET - 2002-10-30

  In recent years, many companies have embraced CRM tools and techniques for their sales and customer service functions. Marketing executives face a number of significant challenges in their efforts to uncover, attract, and motivate prospects to buy their company's products or services. The article presents one survey and its results....

  Tags: Montgomery Research Inc., Marketing Research, Productivity, Customer Relationship Management (CRM), Marketing, Enterprise Software, Software

• Beyond Relationship Marketing: The Rise Of Collaborative Marketing

  BNET - 2002-10-30

  The arrival of Internet saw massive explosion in business innovation. In those early days, the network was seen as a disruptive technology that would destroy incumbent businesses and overturn the rules of marketing. Today, the rules of the game seem to have changed and the misguided belief that the Internet...

  Tags: Montgomery Research Inc., Relationship Marketing, Internet, Marketing Research, Marketing

• The Next Frontier

  BNET - 2001-06-15

  It has been found out that many companies have found a way to create better, faster, cheaper – and infinitely more effective – marketing campaigns. Intense global competition, emerging technology, incredible reservoirs of data, and service, and a growing corporate emphasis on Customer Relationship Management CRM have given corporations the...

  Tags: Montgomery Research Inc., CRM Software, CRM, Customer Relationship Management (CRM), Advertising & Promotion, Enterprise Software, Marketing Research, Software, Marketing

• The Value of True Marketing Optimization

  BNET - 2001-06-15

  Goals have changed for today's enterprise marketing organizations. In recent years, traditional target marketing strategies have enabled marketers to organize data, discern data patterns relevant to consumer's purchasing behavior, and automate the campaign execution process. This article provides a small case -study showing how the company employed the Marketswitch Solution....

  Tags: Montgomery Research Inc., Optimization, Marketing Research, Marketing