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• Thought Leadership: Aligning Operations With Your Brand

  BNET - 2006-06-26

  A person does not have to advertise and promote so hard if his or her product, service, or operation is a well oiled machine. The person should utilize marketing to create and implement a cohesive and measurable plan, and to help find what makes the organization striking. The person should...

  Tags: Brand, Penton Media Inc., Person, Leadership, Branding, Marketing Research, Management, Marketing

• Measuring Customer Value: How BPM Supports Better Marketing Decisions

  BNET - 2006-02-01

  Marketing spending is critical. It directly affects both corporate revenues and earnings. That's why companies need to treat the marketing budget as a precious and scarce resource. Figuring out how to generate the highest possible long-term returns on how and where marketing spends money should be a priority for Business...

  Tags: BPM, Business Performance Management, Penton Media Inc., Marketing Research, Business Intelligence, Enterprise Software, Marketing, Software, Data Management

• Outlook 2006: The Big Squeeze

  BNET - 2005-12-01

  Economists are forecasting lower U.S. and flat world economic growth for 2006 and substantially slower profit growth for U.S. companies. Savvy CFOs are positioning their company to grow through the coming slowdown. The paper reveals that after a period of strong revenue growth and better alignment between costs and pricing,...

  Tags: Penton Media Inc., Pricing Strategy, Pricing, Marketing Research, Microsoft Outlook, Marketing, Microsoft Office, Office Suites, Software

• Upfront: 401(k) and Profit-Sharing Update

  BNET - 2005-12-01

  What did the average 401k and profit-sharing plans look like in 2004? The paper talks about a survey by the Profit Sharing/401k Council of America that more companies are adopting automatic enrollment for their plans, and the number of funds offered to participants is on the rise. Organizations can use...

  Tags: 401(k) Plan, Penton Media Inc., Enrollment, Survey, 401(k), Retirement Plans, Investment, Marketing Research, Human Resources, Benefits, Finance, Marketing

• Insider Thoughts on Branding: Defining the Process Associated With Brand and Marketing Strategy

  BNET - 2005-10-17

  Behind the four walls of the startups that lined New York's silicon alley and hoarded office space in the mission district of San Francisco was an epidemic of unfortunate proportion. This disease claimed the lives of many startups in the country and around the world. The sickness is the misunderstanding...

  Tags: Brand, Marketing Strategy, Penton Media Inc., Branding, Marketing Research, Marketing

• Upfront: Questioning the Balanced Scorecard

  BNET - 2004-12-01

  The Balanced Scorecard is a comprehensive management system that focuses organizations' attention on a limited number of metrics which balance their short-term and long-term objectives. The paper, based on the findings from a survey, reveals that over the years, companies' use of this tool has strayed far from the original...

  Tags: Penton Media Inc., Balanced Scorecard, Marketing, Marketing Research

• Treasury's Focus on Efficiency Sharpens

  BNET - 2004-11-01

  "Better, faster, cheaper" has long been the mantra of corporate treasurers, yet the drive to make their already-lean organizational machines run even more efficiently is unrelenting. This paper depicts about a survey of more than 400 treasury and finance which reveals that 70 percent of respondents said that internal efficiency...

  Tags: Treasury, Treasurer, Penton Media Inc., Operational Accounting, Financial Accounting, Marketing Research, Finance, Marketing

• Marketing Is Feminine: Sales Is Guy Stuff

  BNET - 2004-11-01

  Men learned to compare. As hunters, men developed cognitive reasoning and comparison skills. This helped them make sound judgments out in the field - where it was all about winning or losing: Women learned to connect. The ladies took care of things back at the camp. There was a lot...

  Tags: Penton Media Inc., Gender And Diversity, Sales Strategy, Sales Force Management, Marketing Research, Human Resources, Sales, Marketing

• Upfront: Closing the Corporate Intelligence Gap (Book Review)

  BNET - 2004-08-01

  This article presents a book review which delineates the overarching vision of business Performance Management BPM, a vision of businesses collecting data through systems based on methodologies like the Balanced Scorecard, Six Sigma and activity-based management; transforming that data into useful information; and then reporting it to users via the...

  Tags: Business Performance Management, Analytics, Vision, Penton Media Inc., Business Intelligence, Balanced Scorecard, Financial Planning, Strategy, Enterprise Software, Software, Data Management, Marketing, Marketing Research, Finance, Management

• Upfront: Disability Benefits Offer a Safe Haven

  BNET - 2004-02-01

  Employees in insecure economy, particularly those in the hard-hit manufacturing sector, are increasingly finding stable incomes in disability benefits. This paper talks about a survey of nearly 500 employers conducted by Marsh Inc. and Mercer Human Resource Consulting which reveals that one-third of companies have seen short-term disability incidence rates...

  Tags: Benefit, Penton Media Inc., Survey, Disability, Marketing Research, Manufacturing, Marketing