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- How to Do Your Own Trendspotting
- Porter Novelli trendspotter Marian Salzman spots trends for a living. In a recent interview, she shared some of her secrets for identifying the latest craze (UPDATE: Salzman sent her white paper to Catching Flack: Porter Novelli’s 10 Trends) There are basically three stages involving trends related to...
- Blog posts 2008-05-28
- Strategy at Its Best
- Does your company's game plan need an update? Our top downloaded strategy articles can help you increase your tactical wisdom. The Seven Deadly Sins of Strategy Source: Strategic Decisions Group What strategic sins is your company making? Are you in danger of...
- Articles 2007-03-15
- Analyzing Competitive Forces Using Michael Porter's ' Five Forces' Analysis
- The Porter's Five Forces Analysis is used to assess the external environment of the organization and strategize accordingly. This analysis is conducted on the basis of five forces. They are threat of new competitors, bargaining power of suppliers, bargaining power of customers, threat of substitute products, and rivalry among existing...
- White papers 2003-01-01
Additional Resources
- How to Gather Competitive Research
- To formulate an effective corporate strategy, it's essential to understand two basic questions: What is your company doing, and what are your competitors doing? Establish the Strategic Problem Goal: Define your question before you begin the search for answers. Developing a competitive strategy...
- Articles 2007-03-28
- Research and Markets: United States Construction Machinery Market: Porter Analysis
- DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c13122) has announced the addition of United States Construction Machinery Market: Porter Analysis to their offering. In the globalised market scenario, companies need to understand and challenge the competitive markets they operate in. Our analysts use Porter's Five Forces Framework developed by marketing...
- Research articles 2005-02-18
- How to Gather Competitive Research
- How to Gather Competitive ResearchVery good introduction to the subjectJane does a really good introduction to the subject. After reading this you will not be "the" expert, but will not a great deal to begin your search in a legal and ethical way.Congratulations!!Best regards,Lic Adrian AlvarezFounding Partner Midas ConsultingYour Competitive...
- Discussion threads 2007-04-03
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