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- New Product Development
- Product management involves the management of product features, brand, warranty, and services of the particular product. All products go through a product life cycle and, with time, gradually die down. It is essential for the organization to analyze the product life cycle on a regular basis and come up with...
- Presentations 2003-01-01
- Are You Decent?: The Naked Truth About Product Management Performance
- Product management is typically thankless. A Product Manager PM is the first one called when there is a problem. When it is time to recognize team contributions, the PM usually does the recognizing and most people assume the PM is vicariously rewarded for his or her efforts. The PM is...
- White papers 2007-12-01
- The Product Management Triad
- How many product managers do you need? What are their roles in the company? Is product management a support role for sales or marketing communications or development? Some product managers have a natural affinity for working with development, others for sales and marketing communications, and others prefer to work on...
- White papers 2007-12-01
- Time For Product Management
- Are you pulled from one issue to another? Do you feel pressured into helping development, marketing communications, and the sales channel? Would you like some time to do some product management? During various stages of the product planning cycle, we need to work with corporate folks including finance, the senior...
- White papers 2007-12-01
Additional Resources
- Collaborating for Improved Product Development
- More and more companies are collaborating on product development programs. The objective is to reduce production costs, make better use of skilled, specialist resources, and speed up the time to market. Tools like videoconferencing and the use of secure extranets have simplified collaboration. What You Need to KnowWhy is...
- Articles 2007-10-31
- Why Marketing Wastes Money.
- Why Marketing Wastes Money.Any specific recommendations?You've spent a number of posts hammering away at how useless a "classical" marketing organization is. Actually, I happen to agree with much of what you've said: the ultimate goal of marketing should indeed be to generate qualified sales leads. I'm very...
- Discussion threads 2008-01-03
- Boca Research expands executive management team; adds new VP of Product Management and Marketing
- BOCA RATON, Fla.--BUSINESS WIRE--April 9, 1996--Boca Research Inc. (NASDAQ:BOCI) Tuesday announced that Jerry A. Lumpkin has joined its management team as vice president of product management and marketing.
- Research articles 1996-04-09
- Lightscape Technologies Broadens Management Team, Adds Three Top Executives; Leading Provider of Visual Reality Software Hires Chief Financial Officer, Vice President of Sales & Marketing and Vice President of Research & Product Development
- SAN JOSE, Calif.--BUSINESS WIRE--March 12, 1996--Lightscape Technologies, Inc., a leading producer of Visual Reality software, today announced it has expanded its management team, hiring three executives to lead the areas of finance and administration, sales and marketing, and research and product development.Reporting to Barry Dickman, president and CEO, Clement C....
- Research articles 1996-03-12
- Philips Lighting promotes Crawford to Vice President of Strategic Marketing Organization
- SOMERSET, N.J.--BUSINESS WIRE--August 28, 1995--Philips Lighting Company has promoted Edward Crawford to the position of Vice President of Strategic Marketing.In this new position, he will be responsible for all centralized marketing activities for the company including product management, strategic planning, new product introductions, marketing research and advertising/creative services.Crawford has worked...
- Research articles 1995-08-28
- CA and HCL Technologies Announce Strategic Partnership to Drive CA's Threat Management Security Business
- ISLANDIA, N.Y. & NOIDA, India -- CA Inc. (NYSE:CA) and HCL Technologies (NSE: HCLTECH) today announced an agreement to establish a strategic partnership in which HCL will assume all research and product development connected with CA's threat management security business. CA will retain all sales and marketing functions.
- Research articles 2007-11-13
- InovaWave Secures $7.2 Million Series B Funding with Matrix Partners and Silverton Partners
- AUSTIN, Texas -- InovaWave, the leading provider of virtualization performance and efficiency management software, today announced that it has closed its series B round of funding for $7.2 million. Matrix Partners led the financing, while Silverton Partners, which led InovaWave's first round, also participated. InovaWave will use the investment to...
- Research articles 2007-07-18
- Alexander Tokman Joins Microvision as President and Chief Operating Officer; Former GE Executive Strengthens Management Team
- BOTHELL, Wash. -- Microvision, Inc. (NASDAQ: MVIS), the world leader in the development of scanned beam displays and imaging products, announced today that it has named Alexander Tokman as its President and Chief Operating Officer effective July 18, 2005. Mr. Tokman will join the executive team in developing strategic business...
- Research articles 2005-07-07
- Building Flexible Marketing Teams with Resourcing
- Sometimes marketing managers need skills and resources not available from their own teams. Resourcing—hiring people for a fixed period of time—can provide a flexible alternative to recruiting new staff or retraining your current employees. It's ideal for providing diverse or specialist skills on a short or mid-term basis for projects...
- Articles 2007-10-30
- Measuring Marketing Performance
- Marketing is a necessary investment for generating and maintaining profit, rather than just an expense. Finding, getting, and retaining business costs money. As a result, marketing executives need to know the return on investment ROI of their marketing expenditure. However, measuring marketing activities can be problematic. To take a simple...
- Articles 2007-11-26
- Launching a New Product
- New product launches are crucial to the success of a business; they demand careful planning and flawless execution. Internal communications are vital to the early success of the program, as is the support of senior management, who must commit resources to the project.What You Need to KnowIt seems that there...
- Articles 2007-02-28
- Using Networked Marketing Tools
- Networked marketing tools enable you to improve your performance in areas such as sales force management, communications, fulfillment, billing, service, and support. They can provide all the information you need to understand customers' preferences, needs, and interests. They offer a cost-effective method of converting prospects into profitable customers and make...
- Articles 2007-12-07
- Using Your Marketing Database Effectively
- The information in a marketing database can be used to achieve significant business benefits by supporting and improving performance across the whole spectrum of sales and marketing techniques. Collecting and using data on your customers and your markets helps you gain a better understanding of the market so you can...
- Articles 2008-03-03
- Localizing Marketing Programs for Diverse Markets
- Since conditions vary from market to market, particularly when a company is selling internationally, it is important to adapt or "localize" marketing programs. This could mean shifting to an entirely new strategy, or just making tactical changes to promotions, copy, language, photos, or other elements. What You Need to...
- Articles 2007-11-20
- Why Your B2B Marketing is So Lousy
- Ever wonder why most B2B marketing is so gawd-awful? The reason: most B2B marketeers wrongly believe that B2B products in the 21st century should be marketed the way that consumer products were marketed in the 20th century. Unfortunately, what made Coke and Nike successful doesn't work today, especially not with...
- Blog posts 2009-06-25
- Mashable's Weekly Guide to Social Media Conferences and Events
- It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section . Is your event not on this list? Contact us at least one month...
- News items 2009-10-19
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