PRTM

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• Cycle Time Reduction Through Fact-Driven Implementation

  BNET - 2003-01-01

  This article explains that effective Internet marketing is not so different from traditional marketing. In fact, there is one fundamental law of nature at the root of all great strategies in life, and it can be stated in a word: holistic. It also explains buying Cycle, referral Cycle etc and...

  Tags: PRTM, Internet, Marketing Research, Marketing

• Survey Shows That a Structured Approach to Marketing Pays Off

  BNET - 1999-12-01

  In a survey of nearly 100 companies' product and marketing management practices, conducted by PRTM and Sales & Marketing Management magazine, the leaders (the top-performing 25%) differentiated themselves from both the average-performing companies and from the lower performers, or "trailers," in several ways. Most companies, however, appear to be struggling...

  Tags: PRTM, Survey, Marketing Research, Marketing

• New Arrows in the Channel Quiver

  BNET - 1998-01-08

  This article explains the six principles, placing each in a real-life business context. In the course of the article, advice is offered on topics ranging from successful brand-channel alignment to adjusting the sales and marketing organization as necessary in order to support the selected channel strategy. Read on to know...

  Tags: PRTM, Sales Strategy, Sales Force Management, Marketing Research, Strategy, Sales, Marketing, Management