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- Value Based Pricing Saves the Day!
- Price problems are rarely pricing problems! Although many companies face demands for lower price, this does not always mean prices are too high. Demands for lower price may be caused by inadequate competitive differentiation, bad negotiating policy, failure to communicate value, and even by neglecting to ask for higher prices....
- White papers 2003-01-01
- Face-to-Face, One-to-One Marketing and Hispanics
- Relationship marketing is, literally, marketing that is meant to engender a "relationship" between consumer and advertiser. The definition of this relationship is dependent upon the advertiser's goals and can range from the purely transactional to the extremely personal, which requires some knowledge of consumer motivation. The importance of personal attention...
- White papers 2003-01-01
- Dynamic Networked Markets
- Compounding the transient nature of customers is a new form of market created by the Web. For companies beginning to do business on the Web, it is critical that they understand the kinetics of dynamic networked markets. The Internet is not just another distribution channel. The Internet is an enormous...
- White papers 2003-01-01
- Unleashing The High Performance Workforce
- From the executive summary: ‘Modern organizations are facing some overwhelming challenges, such as key skill shortages, new flexible work patterns, an emphasis on work/life balance, and an increasing need for virtual teams. Addressing these issues is just as important as having top management, the right product portfolio, the best processes,...
- White papers 2003-01-01
- Building a Foundation for Change
- It has often been observed that many changes fail in the organisation, because of its ineffectiveness. This article mainly discusses as to what can be done about it. The grim statistics represent a tremendous cost to organizations in terms of money, resources, and time. According to a survey, the...
- White papers 2003-01-01
- What the CEO Can Do to Put Sales and Marketing on the Same Revenue Page
- Spend a day inside most business-to-business organizations and you'll come to the conclusion that Sales is from Venus and Marketing is from Mars. They just don't seem to get along. This situation is widespread and extremely detrimental to the profitability of organizations both large and small. Serious money is being...
- White papers 2003-01-01
- American Business Has a Management Bench-Strength Problem
- Increasing global competition, rapidly changing technology and shortened product life cycles have forced companies to become more nimble and flexible with minimal overhead. Costs have been wrung out in other ways; no more guaranteed employment; reduced or eliminated benefits; eradication of non-skills training; outsourcing and a dramatic increase in the...
- White papers 2000-01-01
Additional Resources
- The Book 'Property in Work - The Employment Relationship in the Anglo-American Firm' Offers a Refreshing New Perspective on How a More Socially Desirable Balance between Economic Flexibility and Job Security May Be Achieved
- DUBLIN -- Research and Markets (http://www.researchandmarkets.com/reports/c50580) has announced the addition of 'Property in Work - The Employment Relationship in the Anglo-American Firm' to their offering. The notion of property in work has deep historical roots in the common law tradition, but is yet to receive the attention it...
- Articles 2007-02-16
- Global ERP users explore steadily "dependable, independent" QAD.
- By Staff QAD distinguishes itself in the ERP market as a company with considerable ballast owing to consistency of vision, as well as the steady hand of its founder and President Pam Lopker, and her husband and business partner, CEO...
- Articles 2006-08-01
- Westpac's $1b to lift sales, calm customers.
- Byline: Jessica Irvine Jul 31, 2006 (The Sydney Morning Herald - ABIX via COMTEX) -- Westpac Banking has announced a huge spending spree in a bid to win back jaded customers. Roy Morgan Research figures confirm the bank's popularity is falling, apparently...
- Articles 2006-07-31
- Club Med refreshes brand.
- Byline: Melissa Hadley Oct 04, 2005 (Travel Week - ABIX via COMTEX) -- Club Med has launched an international marketing program to increase awareness of the brand. ...
- Articles 2005-10-04
- Surprising suggestions from teens.(for soft drinks)
- All eyes this month seem to be on teenagers and their drinking habits--not underage alcohol consumption as is usually the concern, but their choice of refreshment beverage. Recently, two very different reports surfaced concerning teens and their beverage choices The Center for Science...
- Articles 2005-07-01
- Fine Art Publicity
- Fine Art Publicity Susan Abbott Allworth Press 10 E. 53rd Street, #510, NY, NY 10010 1581154011 $19.95 www.allworth.com The majority of art career guides come from either career counselors or artists themselves, so it's refreshing to note that Fine Art...
- Articles 2005-06-01
- PUBLICATIONS & REPORTS
- No longer "one size fits all" in laundry care Packaged Facts (www.packagedfacts.com,), a division of MarketResearch.com, publishes research reports on a wide range of consumer industries, including consumer goods and retailing, foods and beverages, and demographics. The information below is from a soonto-be-released (June 2005) report titled The U.S. Market...
- Articles 2005-04-01
- Northern Territory to revitalise brand.(NT Tourist Commission)(Brief Article)
- Mar 07, 2005 (Travel Week - ABIX via COMTEX) Australia will soon see a new advertising campaign for the Northern Territory NT. The NT Tourist Commission NTTC will run the advertising campaign, which is intended to "refresh the brand" and advertise the delights...
- Articles 2005-03-08
- Letter: Poor are victims of brutal market forces
- Sir: It was refreshing to see your article dedicated to the "forgotten poor" ("Single adults become the `forgotten poor' ", 1 December). Childless adults form just part of a wider section of society where poverty exists but often goes unrecognised - both in terms of government policy and public sympathy....
- Articles 2004-12-15
- Esprit gets on down for real people - real style.
- Oct 09, 2003 (The Courier-Mail - ABIX via COMTEX) Esprit is to launch a new campaign called Real People, Real Style. The company's managing director, Australia, Morris Wagenheim, says that he is on a mission to refresh and update the brand in the ...
- Articles 2003-10-09
- Esprit takes on stylish mission.
- Oct 09, 2003 (Herald Sun - ABIX via COMTEX) Esprit is to launch a new campaign called Real People, Real Style. The company's managing director, Australia, Morris Wagenheim, says that he is on a mission to refresh and update the brand in the ...
- Articles 2003-10-09
- From the shoulder: a refreshing reflection on 2001 and its retail slump. (Industry Insight).(cosmetics industry)(Brief Article)
- THAT 2001 was an unhappy year for cosmetics in general--fragrances in particular--is no longer a secret. It used to be that years in which new product introductions underperformed or multimillion dollar ad budgets failed to stir consumer excitement, went publicly unreported. End-of-year summaries tended to concentrate...
- Articles 2002-06-01
- Cadbury targets gregarious set.
- May 02, 2002 Ad News ABIX via COMTEX -- Cadbury is launching a new product in the refresh category with a $A7 million marketing campaign. The Australian and New Zealand campaign for the Trebor 24-7 mint and gum product will start in May...
- Articles 2002-05-02
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