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- Beyond Relationship Marketing: The Rise Of Collaborative Marketing
- The arrival of Internet saw massive explosion in business innovation. In those early days, the network was seen as a disruptive technology that would destroy incumbent businesses and overturn the rules of marketing. Today, the rules of the game seem to have changed and the misguided belief that the Internet...
- White papers 2002-10-30
- CRM In Marketing
- In the modern business era, the customer is highly informed. Therefore, there is a need for organizations to adopt a customer-centric approach in pursuing their marketing strategy. The Customer Relationship management CRM paradigm calls for evolving effective and sustained business relationships with customers. These relationships form the basis for the...
- Presentations 2003-01-01
- Marrying Market Research and Customer Relationship Marketing
- This paper builds on previous research to demonstrate the power of marrying together market research data and existing loyalty card data in improving promotional marketing. In particular, it includes the analysis of real attitudinal data (cognitive, affective and conative) collected specifically for this task from 3,000 customers. The approach is...
- White papers 2006-04-11
- Tips for Using Postcards to Build Your Business
- As marketing costs continue to climb a person needs to find ways to maximize his or her results without blowing his or her budget. With that in mind, in this paper the author provides 10 tips for using postcards as part of a person's direct marketing and relationship marketing programs.
- White papers 2005-05-21
Additional Resources
- Independent Research Firm Identifies Unica as the Sole Leader in Marketing Leadership and Relationship Marketing Solutions
- WALTHAM, Mass. -- Unica Corporation (Nasdaq: UNCA), a leading global provider of enterprise marketing management EMM solutions, today announced it has been cited as the marketing platform leader in the marketing leadership and relationship marketing scenarios and as a strong performer in the marketing operations scenario in the January 2008...
- Research articles 2008-01-17
- Relationship Marketing Strategy
- The purpose of this research is to understand the impact of relationship marketing strategy on the demand for customized communication through printing. Though many marketing executives report that they are using a relationship marketing strategy, this has not resulted in high demand for variable data printing. Is it a failure...
- White papers 2002-09-01
- Relationship Marketing, Emotional Intelligence and Performance
- Emotional intelligence EI relates to the ability to perceive, understand, use and manage one's own, and others?, emotions. Surprisingly, very little research has examined EI in the relationship marketing arena. Further, there has been even less research linking EI to performance in the banking sector. This paper examines links between...
- White papers 2005-11-15
- Customer Relationship Management Requires Agile Marketing, Sales and Service Capabilities to Change the Competitive Playing Field, According to New CRM Book from Accenture
- NEW YORK -- Successful customer relationship management CRM requires the marketing, sales and service agility of a star athlete to enable today's businesses to outpace their competitors in the race for customers, according to a new book by Accenture (NYSE:ACN) and Montgomery Research, Inc. entitled CRM Transformation: Transforming Marketing, Sales...
- Research articles 2007-07-20
- Marketing Communications Demand Creation: Marketing Executive Study
- For the past several years, many graphic arts industry analysts and market research firms have predicted that the growth of digital color and variable data is about to explode. So far, however, growth has failed to meet market expectations. Several hypotheses are associated with the subdued market growth. As part...
- White papers 2003-10-01
- Customers Incorporated Launched by Former META Group Executives; CRM Industry Thought Leader Liz Roche and Sales Strategist Jim Roche Create New Research and Consulting Firm Devoted to Customer-Facing Business Processes and Technologies
- STAMFORD, Conn. -- Customers Incorporated LLC today announced the launch of its research and consulting services devoted to customer-facing front-office business processes and enabling technologies. Founded by former META Group veterans Liz Roche and Jim Roche, Customers Incorporated will provide highly-focused customer relationship management CRM consulting services aimed at enabling...
- Research articles 2006-05-02
- MapInfo Announces Relationship with Mediamark Research Inc.; Integration of MRI Data with TargetPro Provides Critical Edge for Customer Analysis
- TROY, N.Y.--BUSINESS WIRE--March 22, 1999--MapInfo Corporation (NASDAQ/NM:MAPS) today announced a relationship with Mediamark Research Inc. MRI to integrate a subset of MRI's standard product offering of audience research data with TargetPro 2.0, MapInfo's breakthrough marketing analysis tool for companies that need to perform marketing research based on powerful demographic and...
- Research articles 1999-03-22
- Epicor offers business loyalty solution.(Tools & Technologies)
- Epicor Software Corporation has added SurveyWave, a scientifically valid marketing research and business loyalty analytic application, to its line of customer relationship management solutions. SurveyWave was designed and developed by Epicor partne Epicor Software Corporation has added SurveyWave, a scientifically valid marketing research...
- Research articles 2003-12-01
- Aberdeen Group Recognizes Aveo's Innovative Marketing Methodology For Online Customer Relationship Marketing
- Business Editors SANTA CLARA, Calif.--BUSINESS WIRE--Sept. 27, 2000 Top Research Firm Distinguishes Attune Service and T-Commerce Models as the Leading New Customer Service and Marketing Technologies AveoTM Inc. (www.aveo.com), creator of the world's largest PC Help Network, was recognized as leading the next generation of customer...
- Research articles 2000-09-27
- Planning Internal Marketing
- While most companies allocate resources to understanding and communicating with their external customers, few make the same investment in time, energy, and money in communicating with their internal customers—their employees. Internal communications is traditionally viewed as the sole province of the Human Resources department, but it's essential to recognize the...
- Articles 2007-11-21
- Using Networked Marketing Tools
- Networked marketing tools enable you to improve your performance in areas such as sales force management, communications, fulfillment, billing, service, and support. They can provide all the information you need to understand customers' preferences, needs, and interests. They offer a cost-effective method of converting prospects into profitable customers and make...
- Articles 2007-12-07
- Why Marketing Wastes Money.
- Why Marketing Wastes Money.Any specific recommendations?You've spent a number of posts hammering away at how useless a "classical" marketing organization is. Actually, I happen to agree with much of what you've said: the ultimate goal of marketing should indeed be to generate qualified sales leads. I'm very...
- Discussion threads 2008-01-03
- Euro Replaces Digitas as IBM's Global Digital Agency
- NEW YORK (AdAge.com) -- IBM is shifting global digital duties on its $1.25 billion ad account to Havas' Euro RSCG from Publicis Groupe's Digitas, the tech giant's lead digital agency for more than a decade. John Kennedy, VP-corporate marketing at IBM, cited Euro's "deep digital expertise," as well as the...
- News items 2009-11-09
- Mashable's Guide to Social Media & Web Marketing Jobs
- If you're seeking a job in social media, we'd like to help out. For starters, Mashable's Job Lists section gathers together all our resource lists, how-tos and expert guides to help you get hired. In particular, you might want to see our articles on...
- News items 2009-11-25
- Establishing a Strategic Partnering Relationship
- Strategic partnership agreements—whether short- or long-term—allow organizations to take advantage of market opportunities and respond to customer needs in collaboration, doing it more efficiently and effectively than they could alone."Collaboration is the process by which partners adopt a high level of purposeful cooperation to maintain a trading relationship over time....
- Articles 2007-11-19
- An Analysis of University Internet Marketing Courses
- This paper investigates the recent development of Internet Marketing as an educational subject area, focusing particularly on the relationship between the educational curriculum, professional marketing practice, and the development of associated technical skills. A review of relevant literature in the field of marketing education, with particular reference to Internet Marketing...
- White papers 2005-04-07
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