Based on two data sets, one compares the levels of response styles across three modes of data-collection: paper and pencil questionnaires, online questionnaires, and telephone interviews. Using Means And Covariance Structures MACS, one finds that data collected by different modes show differences in response styles levels. More specifically, telephone data...
A problem that occurs frequently in direct marketing is to predict the value of a discretizing function of a response variable. For example, a retail chain may be interested in predicting whether or not a prospective customer's grocery expenditures exceed a predetermined threshold level, in order to target this individual...
Direct response is a marketing technique that can use all of the same media as general advertising, including print and electronic media. However, direct response is generally thought of in terms of direct mail and telemarketing. The difference between direct response and general advertising is that direct response requires the...
DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/23920f/paperless_accounts) has announced the addition of the "Paperless Accounts Payable: The AP Department's Complete Guide to Electronic Invoicing" report to their offering. In recent years, there's been significant growth in the number of articles, conferences, and workshops dedicated to the topic of...
LAS VEGAS -- Metabolic Research, Inc. (OTC: MTBR) announced today that based on the response to its Stemulite[TM] booth (over 15,000 booth visitors) at the recent "Mr. Olympia" show and exhibition, the Company plans to exhibit at the world's largest such annual event, the March 2009 Arnold Schwarzenegger Fitness Expo...
All Direct Mail Campaigns are Tested in Virtual Mailbox Prior to Launch RHINEBECK, N.Y. -- Phoenix Marketing International, one of the fastest growing market research firms in the U.S., today announced that two major domestic credit card companies have adopted its Virtual Mailbox product for pre-launch testing and...
NEW YORK -- BIDS Trading, the alternative trading system ATS designed to increase competition and liquidity in the U.S. equity block trading market, and Melvin & Company, an institutional research and trading firm dedicated to promoting socially responsible investing, today announced an agreement that will allow Melvin & Co. to...
MINNEAPOLIS, Oct. 7 /PRNewswire-FirstCall/ -- XATA Corporation , the expert in fleet operations optimization, today announced the appointment of Bob Maeser as the company's Chief Technology Officer CTO. In this new corporate position, Maeser will be responsible for XATA's technical vision and lead the company's research and development, quality...
Constant Contact veteran Daniel Richards tapped to lead new research initiative WALTHAM, Mass. -- Constant Contact([R]), Inc. (NasdaqGM: CTCT), a leading provider of email marketing and online surveys for small organizations, today announced that John J. Walsh, Jr. has joined the company as its senior vice president of...
DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/a9205a/china_sourcing_rep) has announced the addition of the "China Sourcing Report: USB Flash Drives" report to their offering. Based on in-factory tours China is the world's largest maker of USB flash drives, responsible for about 75 percent of global supply. ...
CAPITOLA, Calif. -- For the first time since HRmarketer.com began its series of buying trend reports, a majority of human resource executives say they turn to the Internet first when searching for HR-related products and services. Released today, the Internet Research Behavior Survey is part of an ongoing...
Researched by Industrial Info Resources(Sugar Land, Texas) -- Vedanta Resources plc (LSE:VED) London announced agroup restructuring plan in early September in response to shareholdersrequesting elimination of conflicts of interest and a simplification of thecorporate structure. However, in view of the current changes in the globalfinancial market and feedback from its...
Cowed by the financial crisis, American consumers are pulling back on their spending, all but guaranteeing that the economic situation will get worse before it gets better. In response to the falling value of their homes and high gasoline prices, Americans have become more frugal all year....
PASADENA, Calif. -- Guidance Software Inc. (NASDAQ:GUID), the World Leader in Digital Investigations[TM], today announced that Grant Johnson has joined the company as Vice President of Marketing. In this role, Johnson assumes worldwide responsibility for marketing strategy and execution and will oversee corporate marketing, product marketing, marketing programs, demand generation,...
DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/656bb5/religious_meeting) has announced the addition of the "Religious Meeting & Event Planners 2008-2009" directory to their offering. Let us help you reach more than 3,700 religious leaders who plan off-site retreats, events and conferences for religious gatherings. Religious Meeting & Event Planners...
DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/3e102e/utilities_go_green) has announced the addition of WinterGreen Research, Inc.'s new report "Utilities Go Green: Worldwide Utility Solar Market Shares, Forecasts, and Strategies, 2008-2014" to their offering. The single most significant economic factor driving adoption of solar utility initiatives is the prospect of...
DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/eafd1d/the_enterprise_goe) has announced the addition of WinterGreen Research, Inc.'s new report "The Enterprise Goes Green: Worldwide Commercial Solar Panel Market Shares, Strategies, and Forecasts 2008 to 2014" to their offering. Adoption of solar energy has a simple market driving force. If people...
DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/862646/china_sourcing_rep) has announced the addition of the "China Sourcing Report: Pet Products" report to their offering. Many pet product makers in China are raising their prices and shifting upmarket under efforts to boost export sales. This comes as a response to rising...
DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/cbf2f1/worldwide_solar_re) has announced the addition of WinterGreen Research, Inc.'s new report "Worldwide Solar Residential Panel Market Shares, Strategies, and Forecasts 2008 to 2014" to their offering. Adoption of solar energy has a simple market driving force. If people do not adopt solar...
CYPRESS, Calif., Oct. 1 /PRNewswire/ -- Mitsubishi Motors today announced September 2008 sales of 7,378. Galant sales were 2,605, which, based on average daily selling rate is a 1.1 percent increase, compared to September 2007. (There were 24 sales days in 2008 and 25 sales days...
Articles 2008-10-01
<< Previous
page 1 of 1
Next >>
Premier Vendor Content
Whitepapers, webcasts & resources from our Power Center Sponsors
With AT&T Tech Support 360, you'll have certified, U.S. based technicians on call 24/7 to help keep your computers, connections, software and peripherals up to speed for just 82¢ a day.
