Resources

5 Resources for

marketing research and revenue management

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BNET Resources

Dynamic Pricing Strategies for Multi-Product Revenue Management Problems
"Consider a monopolist firm that owns a fixed capacity of a resource that is consumed in the production of multiple products. There is a finite horizon over which the resource must be used, and the firm's problem is to choose a dynamic pricing strategy for each product in order to...
Tags: Revenue, Pricing Strategy, Revenue Management, Joern Meissner, Pricing, Marketing Research, Operational Accounting, Marketing, Finance
White papers 2003-07-21
Perceived Fairness of Revenue Management in Restaurants: An International Study
Revenue management attempts to allocate the fixed capacity to match potential demand in the most profitable manner. Demand-based pricing, one important aspect of revenue management, is underutilized in the restaurant industry because customers are believed to perceive such pricing practices as not acceptable and unfair. Experience in other industries has...
Tags: Revenue, Pricing Strategy, Cornell University, Revenue Management, Operational Accounting, Pricing, Marketing Research, Finance, Marketing
White papers 2002-02-18
An Overview of Pricing Models for Revenue Management
This paper examines the research and results of dynamic pricing policies and their relation to Revenue Management. The survey is based on a generic Revenue Management problem in which a perishable and non-renewable set of resources satisfy stochastic price-sensitive demand processes over a finite period of time. In this class...
Tags: Revenue, Pricing Strategy, New York University, Revenue Management, Operational Accounting, Pricing, Marketing Research, Finance, Marketing
White papers 2002-12-01
Revenue Management For Products With Unknown Quality And Observable Price And Sales History
This paper studies pricing strategies of a monopolist when customers are strategic and infer the product quality from historical sales and price paths. This behavior may be expected when selling a new, innovative product whose quality is unknown and customers have some, but, imperfect information about the product quality. The...
Tags: Revenue, Carnegie-Mellon University, Product Quality, Pricing Strategy, Revenue Management, Pricing, Marketing Research, Operational Accounting, Sales Strategy, Marketing, Finance, Sales
White papers 2007-03-01
A Monopolistic And Oligopolistic Stochastic Flow Revenue Management Model
This paper studies a one-shot inventory replenishment problem with dynamic pricing. The customer arrival rate is assumed to follow a geometric Brownian motion. Homogeneous customers have an isoelastic demand function and do not behave strategically. A closed-form optimal pricing policy is found, which utilizes current demand information. Under this pricing...
Tags: Revenue, Pricing Strategy, Revenue Management, Pricing Policy, Pricing, Marketing Research, Marketing
White papers 2006-11-01

Additional Resources

A NEW TOOL For Manufacturers.(revenue management for manufacturers)
Revenue management or yield management can assist manufacturers did the rate to charge when bidding on long-term contracts or in determining whether prices should be discounted when the market goes down. Revenue management is a disciplined way to forecast product or service demand. It uses techniques from the fields of...
Tags: Omni Hotels Corp.
Research articles 1999-05-03
Measuring Marketing Performance
Marketing is a necessary investment for generating and maintaining profit, rather than just an expense. Finding, getting, and retaining business costs money. As a result, marketing executives need to know the return on investment ROI of their marketing expenditure. However, measuring marketing activities can be problematic. To take a simple...
Tags: Revenue, Marketing, Brand, Customer, Calculation, Sales, Management, Perspective, Industry Experience, Marketing Research, BNET Editorial
Articles 2007-11-26
Using Networked Marketing Tools
Networked marketing tools enable you to improve your performance in areas such as sales force management, communications, fulfillment, billing, service, and support. They can provide all the information you need to understand customers' preferences, needs, and interests. They offer a cost-effective method of converting prospects into profitable customers and make...
Tags: Marketing, Customer, Information, Sales Strategy, Sales Force Management, Sales, Lead Management, Marketing Research, BNET Editorial
Articles 2007-12-07
Mashable's Weekly Guide to Social Media Conferences and Events
It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section . Is your event not on this list? Contact us at least one month...
Tags: Social Media
News items 2009-10-19
Lessons from the field - Effective Sales Management: Short and Long-term Planning, Forecasting, and Expense Budgeting - Part 2 of 2 - By John Hogan
Lessons from the field - Effective Sales Management: Short and Long-term Planning, Forecasting, and Expense Budgeting - Part 2 of 2 - By John Hogan 'The budget evolved from a management tool into an obstacle to management.' Frank C. CarlucciCarlucci has had a very diverse career, having served as US...
Tags: sales, business, hotel
News items 2009-08-10
The Prisoner's Dilemma, the Stockholm Syndrome, or a Case of Both? - By Max Starkov
The Prisoner's Dilemma, the Stockholm Syndrome, or a Case of Both? - By Max Starkov For some time now, we have been hearing from many industry sources that during renewal negotiations Expedia/Hotels.com has demanded new terms and conditions that are against everything the hospitality industry stands for: last room availability,...
Tags: Expedia Inc.
News items 2009-10-19
Mashable's Guide to Social Media & Web Marketing Jobs
If you're seeking a job in social media, we'd like to help out. For starters, Mashable's Job Lists section gathers together all our resource lists, how-tos and expert guides to help you get hired. In particular, you might want to see our articles on...
Tags: marketing, Opportunity
News items 2009-11-25
Why Your B2B Marketing is So Lousy
Ever wonder why most B2B marketing is so gawd-awful?  The reason: most B2B marketeers wrongly believe that B2B products in the 21st century should be marketed the way that consumer products were marketed in the 20th century.  Unfortunately, what made Coke and Nike successful doesn't work today, especially not with...
Tags: Message, Messaging, B2B Product, Broadcast Message, B2B, Sales Strategy, Instant Messaging, Marketing Research, E-business/E-Commerce, Internet, Sales, Online Communications, Marketing, Geoffrey James
Blog posts 2009-06-25
World's Most Clueless Marketing Group?
Regular readers of this blog know that I'm critical of marketing groups that don't pull their weight. I thought it would be interesting to share a recent, real-life experience that, for me, illustrates exactly how absurd some marketing organizations can get. First some background. As...
Tags: Gartner Inc., Geoffrey James, Analyst, Marketing, Public Relations, Gartner PR, Marketing research
Blog posts 2007-09-11
SugarCRM, Telework Day, Symmetry and SAP, SunGard, Call Center Jobs, Parallels
The news as of the first coffee this morning, and the music is Miles Davis's mind-blowing album "A Tribute to Jack Johnson," which I guess technically is a jazz album, but which rocks harder than most other albums released in 1971. Thanks to Mikal Gilmore for introducing me to it:SierraCRM...
Tags: company official, SAP AG, Symmetry Corp., SugarCRM, SunGard Data Systems Inc.
News items 2009-08-13
IT Portfolio Management Seen as Essential Discipline for Stretching Sales and Marketing Dollars, Accelerating Revenue Growth
Business Editors & High-Tech Writers STAMFORD, Conn.--BUSINESS WIRE--Dec. 18, 2001 New Book Highlights Keys for Sales and Marketing Executives to Achieve ROI From Their CRM, E-Business, and Interactive Marketing Investments New best practices research from META Group, Inc. (Nasdaq: METG) and IMT Strategies shows that...
Tags: MARKETING, META Group Inc., SALES, technology
Research articles 2001-12-18
VFM Leonardo Announces Toby Kubis Joins Executive Team
VFM Leonardo Announces Toby Kubis Joins Executive Team VFM Leonardo, leader in online visual content distribution for hotels, is pleased to announce that Toby Kubis has joined its executive team. In his role as Vice President Corporate Hotel Sales, Toby will lead the Corporate Sales Team and oversee and develop...
Tags: distribution, Hotel, Sabre Holdings, distribution network
News items 2009-11-18
Securing Business Grants and Funding
Both public and private sector organizations award grants routinely, almost always for a specific project or purpose. For example, a grant might be awarded to help a business develop a new product, buy equipment, run a training program, or research a specific problem. A typical grant is a one-time payment...
Tags: federal government, grant, application, project, Government, Business Operations, Investment, Marketing Research, Advertising & Promotion, Research & Development, Business, Marketing, Finance, BNET Editorial
Articles 2007-05-29
IDC Ranks Silvon No. 1 In Revenue For Packaged Data Marts - Company Business and Marketing - Brief Article
A report recently published by IDC, a leading research and analyst firm serving the IT industry, ranked Silvon as the leading vendor in terms of 1999 software license and maintenance revenue for the packaged data mart market, consisting of software products that combine support for data warehouse generation and management,...
Tags: Databases, HARDWARE, International Data Corp., marketing, revenue, Silvon Software Inc., SOFTWARE, Storage
Research articles 2000-07-17
New Study Provides Roadmap for Meeting Green Marketing Objectives
QAS, a part of Experian specializing in customer data quality, today made available an independent benchmark study that underscores the business and environmental benefits of effective customer data quality management. The report from Aberdeen Group, a leading provider of fact-based research and market intelligence, found that sound customer data quality...
Tags: Aberdeen Group Inc., Databases, Experian, MARKETING, SOFTWARE
Research articles 2008-03-11
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