Resources

106 Resources for

marketing research and search engine optimization

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Cheaply Optimize Your Website's Search Engine Rankings: Search engine optimization SEO is hugely important these days, but most small businesses are fairly clueless about how to make their sites look as good as possible to the spiders of the web. An extremely cheap (actually, free) way to see if your site is up to snuff is to...; Tags: Search Engine, Search Engine Optimization, David Goldenberg, Marketing, Marketing Research, Search, Site, Web Site; Blog posts 2008-05-29
Why a Search Audit is Essential: Hordes of firms are taking their search marketing strategy in-house. It's a recent phenomenon; in the past, freelancers and consultants, were the go-to point-people. In order to make that critical choice, and other decisions, about your future web marketing strategy you should perform a site audit. What does an audit...; Tags: Paid Search, Search Engine Optimization, Audit, SEO Audit M&M, Search, Marketing Research, Financial Accounting, Marketing, Finance, Jonathan Haeber; Blog posts 2008-03-05
Video: SEO 101: How do you get your Web pages to rank high on search results? CNET's Laura Lippay offers some guidelines for Search Engine Optimization, including how to structure your site, where to position content on your page, and how to increase traffic. by BNET staff; Tags: BNET staff, CBS Interactive Inc., Marketing, Marketing Research, Search, Search Engine Optimization, Video; Blog posts 2006-07-13
Local.com Corporation Q3 2009 Earnings Conference Call: Question-and-Answer SessionOperator Operator Instructions. Your first question comes from the line of Wayne Chang with Canaccord Adams. Please go ahead. Wayne Chang - Canaccord Adams Just related to your opening remarks about the intended plan vertical launches. Can you just shed a little bit more light around what key...; Tags: Search Engine Optimization, Patent, Earnings, Supply Chain, Search, Marketing Research, Business Operations, Marketing, Seeking Alpha, Local.com Corp.; Earnings calls 2009-10-27
Altruik Raises $4.7 Million For SEO Tools: SEO firm Altruik has raised $4.7 million in a first round of funding led by Greenhill SAVP. DFJ Gotham, First Round Capital, Javelin Partners, and Zelkova Ventures all participated in the funding. The company’s platform is used by marketers to automatically optimize websites for search engine traffic. (Lots of...; Tags: Search Engine Optimization, Search Engine, Altruik, Search, Marketing Research, Marketing, Money, M&A & Venture Capital, Venture Capital, Joseph Tartakoff; External links 2009-11-03

Search Engine Marketing: Into The Fast Lane: From the executive summary: 'In common with just about every other Internet innovation, Search Engine Optimization SEO first emerged as a technique pioneered by the adult industry. It is new; mainstream proponents were desperate to gain respectability and credibility. For all their hard work in establishing standards, and despite the...; Tags: Search Engine Optimization, Search Engine, Search Engine Marketing, MarketingProfs, Search, Marketing Research, Marketing; White papers 2003-10-14
Ethical And Accepted SEO Practices: From the executive summary: ‘Unfortunately, the marketplace today is still littered with many unscrupulous Search Engine Optimization SEO firms that claim to be experts in the field. In the contemporary business era, one often encounters so-called SEO companies or individuals that always promise the world, but fail to deliver any...; Tags: Search Engine Optimization, Internet Search Engine, Search, Marketing Research, Marketing; White papers 2003-10-24
Developing Maturity In A Search Engine Optimization Campaign: From the executive summary: ‘In the past few years the search engine optimization and search engine promotion industry has evolved into a more common form of online marketing. In fact, it seems to have the most appeal when one speaks of optimizing the websites for growing online companies. Knowing that,...; Tags: Search Engine Optimization, Search Engine, Search, Marketing Research, Marketing; White papers 2003-07-10
A Ten Minute Search Engine Optimization: From the executive summary: ‘Many small businesses simply do not have the resources to hire a Search Engine Optimization SEO company to promote their Web site. There are countless resources online for Do-it-Yourself optimizers where professional SEOs offer general recommendations and advice. The paper provides certain tips for implementing effective...; Tags: Search Engine Optimization, Search Engine, Search, Marketing Research, Marketing; White papers 2003-04-17
SEO's Seven Most Often Asked Questions: Search engine optimization is the method of optimizing online searches for the Internet users. However, like other processes, this too brings along its share of problems. Like most Web sites, search engines also face the dilemma of handling customers' queries. Thus, search engines should make an effort to identify the...; Tags: Search Engine Optimization, Search Engine, Internet Search Engine, Search, Marketing Research, Marketing; White papers 2003-10-14
Selecting A Search Engine Optimization Company: From the executive summary: ‘There are many factors to consider when selecting a Search Engine Optimization SEO company. Unfortunately, many businesses that have not previously used SEO to promote themselves are unsure how to evaluate potential vendors, and many are intimidated by the entire concept.' Thus, care should be taken...; Tags: Search Engine Optimization, Search Engine, Search, Marketing Research, Marketing; White papers 2003-05-05
Working Well With Your Search Engine Optimization Firm: From the executive summary: ‘The Search Engine Optimization SEO industry is growing out of its adolescence into the realm of mainstream credibility. After surviving the infancy and adolescence of the industry, SEO and placement is just being recognized as the essential element that can make or break an online business'...; Tags: Search Engine Optimization, Search Engine, Ross Dunn, Search, Marketing Research, Marketing; White papers 2003-01-01
Absolutely Everything You Need To Know About Selecting A Search Engine Optimization Company: From the executive summary: 'Search engine optimization can drive numerous targeted prospects directly to the Web site, typically at a fraction of the cost of traditional marketing. However, as with most things, the results will only be as good as the people one works with. By taking the time to...; Tags: Search Engine Optimization, Search Engine, MarketingProfs, Search, Marketing Research, Marketing; White papers 2003-05-20
How To Justify A Search Engine Optimization Budget: From the executive summary: 'Search Engine Optimization SEO clearly produces an excellent return-on-investment. SEO is a science. Just like other forms of marketing and advertising, SEO requires persistence and a lot of testing. The optimization process is complex and time-consuming. One tries to align the Web pages with the ranking...; Tags: Search Engine Optimization, Search Engine, Search, Marketing Research, Marketing; White papers 2002-04-16
Comparing Search Engine Optimization and Positioning (SEOP) to Traditional Marketing Methods: All are very important elements in the constant cycle of advertising by today's top companies. As it stands, search engine optimization and positioning is quite possibly the most affordable and dependable form of marketing a company could put in place. This paper takes a closer look into cost, reach and...; Tags: Search Engine Optimization, Search Engine, Positioning, Oneupweb, Search, Marketing Research, Branding, Marketing; White papers 2004-05-28
Search Engine Optimization: Maximizing Your Website's Online Presence: Using pay-per-click services intelligently can substantially improve the business generation potential of the web site. But there's another way to maximize the dollars one invests in Web advertising - and in the Website. It's called Search Engine Optimization or SEO, and it should be a critical component of any organization's...; Tags: Search Engine Optimization, Search Engine, Web Site, eXubrio, Search, Marketing Research, Web Site Development, Marketing, Internet; White papers 2004-07-07
SEO: Search Engine Optimization - Improving Your Ranking in Search Engines: This white paper discusses Search Engine Optimization (SEO.) By understanding the trends in search engine technology and development, one can use this paper to design a marketing and technical strategy that can improve the ranking in search engines. There are over 800 search engines, but 95% of users visit only...; Tags: Search Engine Optimization, Search Engine, Andreas Ramos, Search, Marketing Research, Marketing; White papers 2004-06-01
iProspect Outsourced SEO Metrics ROI Study: The iProspect Outsourced SEO Metrics & ROI Study finds that a significantly greater number of search marketers who outsource the management of their natural search engine optimization SEO to an SEM firm - who also participate in paid search advertising and can measure the return on investment of both their...; Tags: Paid Search, Search Engine Optimization, Search Engine, iProspect, ROI, Paid Search Advertising, Search, Roi/Tco, Marketing Research, Finance, Managerial Accounting, Marketing; White papers 2005-08-01
iProspect Natural SEO Outsourcing Study: The iProspect Natural SEO Outsourcing Study finds that a majority of search marketers - who outsource the management of their natural search engine optimization SEO to an SEM firm - encounter obstacles that prohibit them from implementing the changes to their websites recommended by their SEM vendors. The most frequent,...; Tags: Search Engine Optimization, iProspect, Marketing Research, Search, Outsourcing, Marketing, It Operations, Business Operations, Outsourcing & Subcontracting; White papers 2005-08-01
Search Engine Optimization: Buyer Beware: A web page that is well thought out and designed is of no value if it is not seen. Search Engine Optimization SEO seeks to enable dentists' websites to be seen by getting them highly ranked on the search engines. Unfortunately, many unscrupulous marketing companies have included largely questionable practices...; Tags: Search Engine Optimization, Search Engine, ASDA, Search, Marketing Research, Marketing; White papers 2004-10-13