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Product Management And Marketing Dictionary
BNET
- 2008-09-05
This paper contains a dictionary of more than 135 terms represents a compilation of information derived from a variety of sources. The purpose of this paper is to provide a unique document to those who are concerned with the development, marketing, and management of products & services, especially within the...
Demystifying Marketing Strategy
BNET
- 2008-03-15
In this paper, an attempt is made to put marketing strategy into perspective by providing four important elements or givens that must be clarified in order for strategies to be effectively formulated and carried out: all strategies are hierarchical and inter-connected; strategic planning is a complex, ongoing process; strategies are...
Take the Sequent Learning Challenge: Spend 15 Minutes a Day on Market Research
BNET
- 2007-02-24
Market research is important - everyone knows it. Without relevant market and industry information, one can't make informed decisions. When this is brought up in training classes, the author invariably hear from product managers that they're too busy. It's understandable that they have a lot on their plate and a...
Product Management & Marketing Survey Results: Is Your Product Strategy a Winner?
BNET
- 2006-12-21
The market research data, when coupled with a solid understanding of what makes a product successful allows them to develop products & services with unique benefits which are articulated in compelling value propositions. When value propositions are created, the organization is well equipped with the proof points leading to effective...
The Reality Of The Buzz - Customer Ethnography & Anthropology
BNET
- 2006-06-23
Pick up any business publication these days and you'll read about the latest buzz - customer enthnography and anthropology. Whether it's about P&G hiring a full time phalanx of over 40 social anthropologists and abandoning focus groups, Intel turning to anthropology and other social science disciplines to identify new markets,...
Staying Ahead of the Product Life Cycle Curve
BNET
- 2005-12-12
When business conditions are good, all the best strategies are brought to life with plentiful resources and hopeful product concepts. When business conditions are less than attractive and the economy is down, companies cut back on resources, the 'Cool' projects get cancelled, and investments in new product or market development...
Guerilla Product Management: 17 Golden Rules for Achieving Success on the Job
BNET
- 2005-04-05
This paper is a labor of love. It's filled with excitement, enthusiasm, and the possibility that product managers and product marketing managers can achieve incredible levels of effectiveness by acting purposefully - by knowing what has to be done - and in getting that work done as efficiently and expediently...
Effectively Managing Existing Products
BNET
- 2004-11-30
For those who are not clear on where the product is on the product life cycle curve, it is all too easy to misstep when managing the marketing mix. For example, it is a waste of resources to make a big investment in cost reducing a product that is at...
Five Steps To Improve Your Competitive Intelligence
BNET
- 2004-06-01
Business is changing from one moment to the next. So is competition. How to keep up with the competition? How to get the scoop on them and use it effectively in product development and brand management? Is calling the competitor in the guise of a potential customer the answer? This...
The Need For Science In High-Tech Marketing
BNET
- 2003-01-01
From the executive summary: ‘Marketing is about taking a product to the market. It is about promotion, collateral, great web sites, and all the things needed to support the sales channel. This work requires creativity and skill. Well-executed, these activities can dependably generate revenue. Science enables individuals to look at...
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Decision Makers
| Name (plus bio) | Position |
|---|---|
| Trung Nguyen | Department Manager |
| Peter Ratcliff | Treasurer |
Trung Nguyen is a Systems Test Department manager with Sequent Computer Systems, Inc. His primary area of expertise lies in managing complex system testing organization to produce the optimum results to meet the Time-To-Market pressure. Trung has 17 years experience in quality assurance and system testing with focus on Unix market segment. Of those 17 years, 10 years have been in management positions with various high-tech companies in the Portland, Oregon area. He received his BS in Mathematics from Portland State University and his MS in Applied Information Management from University of Oregon.
| Organization | Position | Status |
|---|---|---|
| Sequent Computer Systems | Department Manager | Current |
| Quality Week | Current | |
| University of Oregon | MS In Applied Information Management | Former |
| University of Oregon | MS In Applied Information Management | Former |
| Portland State University | BS In Mathematics | Former |
Array
| Organization | Position | Status |
|---|---|---|
| Wacnet Hk Ltd | Financial Director | Current |
Industry Transcripts by Seeking Alpha
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Trintech Group PLC F3Q10 (Qtr End 10/31/09) Earnings Call Transcript
on Nov 25, 2009about TTPA
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Blue Coat Systems, Inc. Q2 2010 Earnings Call Transcript
on Nov 24, 2009about BCSI
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QAD Inc. F3Q10 (Qtr End 31/10/09) Earnings Call Transcript
on Nov 24, 2009about QADI
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TiVo Inc. F3Q10 (Qtr End 10/31/2009) Earnings Call Transcript
on Nov 24, 2009about TIVO
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Brocade Communications Systems Inc. F4Q09 (Qtr End 31/10/09) Earnings Call Transcript
on Nov 24, 2009about BRCD
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| Microsoft | |
| Cisco Systems | |
| QUALCOMM | |
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