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• Viewpoint: Very-Low-Fat Diets Are Superior to Low-Carbohydrate Diets

  BNET - 2005-11-01

  Despite the ostensible health risks of low-carb diets, some people have followed this approach and lost weight. This anecdotal evidence, coupled with successful marketing campaigns, has led even neutral consumer advocates to encourage weight controllers to "Add a Little Fat" to their diets. Despite waning interest in this approach, acceptance...

  Tags: Viewpoint Corp., Skyscape Inc., Marketing Research, Benefits, Marketing, Human Resources

• Exclusive Survey - Managed Care: Your Dependence Grows

  BNET - 2005-10-21

  Managed care remains a big part of doctors' lives - and their incomes - but they're still wary of accepting a fixed monthly amount for each patient they see. That's one of several eye-catching findings from the Medical Economics Continuing Survey, which asked office-based MDs and DOs about their participation...

  Tags: Survey, Skyscape Inc., Operational Accounting, Marketing Research, Finance, Marketing

• Financial Survey: Is Your Net Worth Keeping Pace?

  BNET

  This article informs about a survey according to which the doctors' median net worth has grown over the past four yearsùfrom $700,000 in 2000 to $821,000 in 2004. Not surprisingly, doctors, like many Americans, are feeling more chipper about their financial outlook than they did in 2000ùthe last time we...

  Tags: Financial, Survey, Skyscape Inc., Marketing Research, Marketing

• How to Effectively Market Your Practice

  BNET

  The paper outlines that the internal marketing done in the office is much more beneficial than external marketing, such as newspapers, television and radio spots, for enhancing a cosmetic surgery practice. Thus with internal marketing one provides a product in the office that speaks for itself. Patients leave the office...

  Tags: Skyscape Inc., Marketing Research, Marketing