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marketing research and skyscape inc.

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Financial Survey: Is Your Net Worth Keeping Pace?
This article informs about a survey according to which the doctors' median net worth has grown over the past four yearsùfrom $700,000 in 2000 to $821,000 in 2004. Not surprisingly, doctors, like many Americans, are feeling more chipper about their financial outlook than they did in 2000ùthe last time we...
Tags: Marketing research, Skyscape Inc., survey, personal finance, physician, financial
White papers
How to Effectively Market Your Practice
The paper outlines that the internal marketing done in the office is much more beneficial than external marketing, such as newspapers, television and radio spots, for enhancing a cosmetic surgery practice. Thus with internal marketing one provides a product in the office that speaks for itself. Patients leave the office...
Tags: Marketing research, Skyscape Inc., marketing, patient, radio, TV
White papers
Viewpoint: Very-Low-Fat Diets Are Superior to Low-Carbohydrate Diets
Despite the ostensible health risks of low-carb diets, some people have followed this approach and lost weight. This anecdotal evidence, coupled with successful marketing campaigns, has led even neutral consumer advocates to encourage weight controllers to "Add a Little Fat" to their diets. Despite waning interest in this approach, acceptance...
Tags: Benefits, Skyscape Inc., health care, marketing, benefit
White papers 2005-11-01
Exclusive Survey - Managed Care: Your Dependence Grows
Managed care remains a big part of doctors' lives - and their incomes - but they're still wary of accepting a fixed monthly amount for each patient they see. That's one of several eye-catching findings from the Medical Economics Continuing Survey, which asked office-based MDs and DOs about their participation...
Tags: Marketing research, Skyscape Inc., survey, patient, income
White papers 2005-10-21
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