Through interaction with on-line consumers, E-commerce web sites are capable of gathering large quantities of data that reflect consumer preferences. Motivated by the availability of such data, it formulates a non-parametric approach to multi-product pricing. It also considers three different models of consumer behavior. Each model relates observed data on...
"When purchasing products, consumers often need to decide on the highest price they are willing to pay WTP and, when selling products, on the lowest price they are willing to accept WTA. In this research, we contrast the determinants of WTP and WTA judgments and investigate their susceptibility to influence...
The paper looks at the roadmap towards preparation of the marketing plans for a start-up company. To begin with, it is imperative for the company to clearly understand the parameters, which will govern the marketing plan. Since it is a start-up, this picture is bound to be rather unclear. The...
This paper brings the formulation of a unique procedure to exploit the benefits of interactive media. It studies the general problem of a marketer whose objective is to maximize expected return (e.g., response rate) over the course of a direct response marketing campaign. The marketer has the ability to dynamically...
Developed by General Motors GM, the Auto Choice Advisor web site recommends vehicles to consumers based on their requirements and budget constraints. Through the web site, GM has access to large quantities of data that reflect consumer preferences. Motivated by the availability of such data, it formulates a non-parametric approach...
The paper emphasizes on examining performance as an independent variable. It presents a survey data of over 400 managers responsible for the main export ventures of Portuguese SMEs Small and Medium Enterprises. The findings show that past performance plays a crucial role in building SMEs’ commitment to exporting and to...
In the absence of capital controls, this increases the magnitude of over-borrowing and leaves the economy both more vulnerable to speculative attack and more exposed to the real economic consequences of such an attack. Although Banks that enjoy government guarantees have an incentive to increase foreign borrowing and incur foreign...
STANFORD, Calif. -- Entertainers, politicians, and public speakers instinctively know that a good act is tough to follow. As reported in this month's Stanford Knowledgebase, new research from Stanford Graduate School of Business reveals that the same is true for anything designed to persuade--be it a TV ad, public service...
STANFORD, Calif. -- (This story reports on research at the Stanford Graduate School of Business and appears in today's Stanford Knowledgebase, the free monthly electronic newsletter of thoughts, ideas and lectures at the Stanford Graduate School of Business, http://www.gsb.stanford.edu/news/knowledgebase.html.) Getting a product from the back of a napkin...
STANFORD, Calif. -- (This story reports on research at the Stanford Graduate School of Business and appears in today's Stanford Knowledgebase, the monthly electronic newsletter of thoughts, ideas and lectures at the Stanford Graduate School of Business, http://www.gsb.stanford.edu/news/knowledgebase.html.) Direct-to-consumer advertising may help a drug company's competitors as much...
STANFORD, Calif. -- (This story reports on research at the Stanford Graduate School of Business and appears in today's Stanford Knowledgebase, the monthly electronic newsletter of thoughts, ideas and lectures at the Stanford Graduate School of Business, http://www.gsb.stanford.edu/news/knowledgebase.html.) Whether they're inserts in newspapers or special mailings, weekly ad...
