Resources

12 Resources for

marketing research and strategic analysis

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BNET Resources

Strategy at Its Best
Does your company's game plan need an update? Our top downloaded strategy articles can help you increase your tactical wisdom. The Seven Deadly Sins of Strategy Source: Strategic Decisions Group What strategic sins is your company making? Are you in danger of...
Tags: competitive intelligence, market research, SWOT analysis, Porter Five Forces, Top 5, competitive analysis, Five Forces, Michael Porter, SWOT, strategic analysis, Marketing Research, Tools & Techniques, Marketing, Management, BNET Staff, strategy
Articles 2007-03-15
Strategic Analysis Tools For High Tech Marketing
High levels of technical and market uncertainties, rapidly declining prices, collapsing markets, and shortening product life cycles characterize High Tech Marketing. Conventional strategic analysis tools are inadequate for effective analysis in developing high tech marketing strategy. This paper reviews a portfolio of cotemporary strategic analysis tools that have been used...
Tags: Strategic Analysis, Strategic Analysis Tool, Marketing Research, Strategy, Marketing, Management
White papers 2003-01-01
Strategic Analysis In A Diversified Firm
This presentation discusses strategic analysis of a diversified firm, which builds on the concepts and methods used for single business companies. To evaluate the strategy of a diversified firm, the seven-step procedure should be utilized. Some of these steps include: identify the present strategy, construction of portfolio matrixes, compare the...
Tags: Strategic Analysis, Matrix, Thomas College, Strategy, Marketing Research, Management, Marketing
Presentations 2003-01-01
Strategic Analysis
Strategic analysis involves judging the pros and cons of the systems and processes of an organization towards attainment of long-term goals and objectives. An efficient strategic analysis enables the organization to effectively manage environmental change and sustain its competitive advantage in the market. It also helps in optimum utilization of...
Tags: Strategic Analysis, Marketing Research, Strategy, Marketing, Management
Presentations 2003-01-01
Frameworks For Global Strategic Analysis
Strategic analysis is conducted to assess an organization's competitive position in the market. Such analysis in a global setting involves comparison between companies, which extend across national boundaries. Several levels come into play in such a scenario. They include geographic scope of the industry, the competitiveness of various locations, the...
Tags: Strategic Analysis, Marketing Research, Strategy, Marketing, Management
White papers 2003-01-01
Strategy Analysis And Choice
Strategy of an organization is the roadmap of planned activities towards attainments of its long term goals and objectives. The organization functions in a dynamic business environment where situations perennially change. In such a scenario, it is imperative for the organization to effect suitable modifications in its business strategy. Strategic...
Tags: Strategic Analysis, Saint Joseph, Strategy, Marketing Research, Management, Marketing
Presentations 2003-01-01
Strategic Analysis And Choice In The Multibusiness Company: Rationalizing Diversification And Building Shareholder Value
Strategy of an organization is a comprehensive plan of action towards attainment of its long term goals and objectives. Strategic analysis entails study of the prevailing business environment and accordingly evolving a suitable business strategy. Strategic analysis assumes much more significance in case of multi-business corporations having diversified businesses. The...
Tags: Shareholder, Strategic Analysis, McGraw-Hill Companies, Marketing Research, Strategy, Marketing, Management
Presentations 2003-01-01
Strategic Analysis Of External Forces
A variety of factors influences an organization's choice of strategy. Many of these factors are internal - factors such as resources, capabilities, and knowledge. Many other factors, however, arise outside of the business. These factors may threaten the attainment of the organization's objectives or, conversely, present opportunities that could benefit...
Tags: Strategic Analysis, Factor, Corporate Governance, Marketing Research, Strategy, Business Operations, Corporate Law, Marketing, Management
White papers 2003-01-01
A Framework for Comprehensive Strategic Analysis
This article presents a framework for comprehensive strategic analysis. It describes and explains the major components of strategic analysis and suggests an order in which they can be presented, either in a written report or in an oral presentation. It consists of a comprehensive but coherent sequence of steps that...
Tags: Strategic Analysis, Marketing Research, Strategy, Marketing, Management
White papers 2004-02-12
Direct Marketing, Indirect Pro?ts: A Strategic Analysis of Dual-Channel Supply-Chain Design
The advent of e-commerce has prompted many manufacturers to redesign their traditional channel structures by engaging in direct sales. The model conceptualizes the impact of customer acceptance of a direct channel, the degree to which customers accept a direct channel as a substitute for shopping at a traditional store, on...
Tags: Channel, Strategic Analysis, Direct Marketing, Manufacturer, Manufacturing, Sales Strategy, Sales Channel, Marketing Research, Advertising & Promotion, Sales, Marketing
White papers 2003-01-01
The Product Life Cycle Design Method Using A Strategic Analysis
In the whole life cycle of circulation type products, many sectors are involved. There are many product variation which is the grade or segments, and more, there and user preference for each users and/or usage modes. There are many products in the house which are hoarded up and not used...
Tags: Strategic Analysis, Product Life Cycle, University Of Tokyo, Product Marketing, Marketing Research, Marketing
White papers 2004-06-20
A Conceptual Framework For The Strategic Analysis And Management Of The Brain Drain
Most of us are eager to give of ourselves and then give some more. Whether it's giving advice to friends or coworkers, volunteering for activities in the community or at child's school or just saying yes to every request that comes our way. What happens with all this giving is...
Tags: Strategic Analysis, Life, Academic Journals, Marketing Research, Strategy, Marketing, Management
White papers 2007-05-09

Additional Resources

Research and Markets: New SWOT Analysis Identifies Strengths and Weaknesses in Water Heater Manufacturer; A.O. Smith
DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c47972) has announced the addition of A.O. Smith: SWOT Analysis to their offering. A SWOT analysis is conducted of organizations to provide recommendations on their performance and growth potential. It is a powerful tool for analyzing both complex qualitative and quantitative facets of...
Tags: A.O. Smith Corp.
Research articles 2007-01-08
Research and Markets: Amica Mutual Insurance Under Scrutiny in New SWOT Analysis Report
DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c48357) has announced the addition of Amica Mutual Insurance: SWOT Analysis to their offering. A SWOT analysis is conducted of organizations to provide recommendations on their performance and growth potential. It is a powerful tool for analyzing both complex qualitative and quantitative facets...
Tags: Amica Mutual Insurance Co.
Research articles 2007-01-15
Research and Markets: R.R. Donnelley & Sons Scrutinised in New Swot Analysis Report
DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c48821) has announced the addition of R.R. Donnelley & Sons: SWOT Analysis to their offering. A SWOT analysis is conducted of organizations to provide recommendations on their performance and growth potential. It is a powerful tool for analyzing both complex qualitative and quantitative...
Tags: R.R. Donnelley & Sons Co.
Research articles 2007-01-19
Research and Markets: SWOT Analysis of Genesis HealthCare Reveals Possible Threats for the Coming Year
DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c47305) has announced the addition of Genesis HealthCare: SWOT Analysis to their offering. A SWOT analysis is conducted of organizations to provide recommendations on their performance and growth potential. It is a powerful tool for analyzing both complex qualitative and quantitative facets of...
Tags: Genesis HealthCare Corp.
Research articles 2006-12-19
Research and Markets: Explore Strengths and Weaknesses at International Transportation Company CSX
DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c48823) has announced the addition of CSX: SWOT Analysis to their offering. A SWOT analysis is conducted of organizations to provide recommendations on their performance and growth potential. It is a powerful tool for analyzing both complex qualitative and quantitative facets of an...
Tags: International Transportation Corp.
Research articles 2007-01-22
Research and Markets: The Results of the Reynolds American Analysis Have Been Fed into Marketing and Organizational Strategic Plans and Have Been Highly Successful In Strategy Formulation
DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c53628) has announced the addition of Reynolds American: SWOT Analysis to their offering.
Tags: analysis, Federal Reserve Board, marketing, Reynolds, strategy
Research articles 2007-04-10
Research and Markets: Jo Ann Stores: SWOT Analysis Results Of This Have Been Fed Into Marketing And Organizational Strategic Plans And Have Been Highly Successful In Strategy Formulation
DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c47370) has announced the addition of "Jo Ann Stores: SWOT Analysis" to their offering.
Tags: Federal Reserve Board, marketing, strategy, SWOT analysis
Research articles 2006-12-19
How to Gather Competitive Research
To formulate an effective corporate strategy, it's essential to understand two basic questions: What is your company doing, and what are your competitors doing? Establish the Strategic Problem Goal: Define your question before you begin the search for answers. Developing a competitive strategy...
Tags: Marketing Research, Food & Beverage, Tools & Techniques, Sales Strategy, Manufacturing, Management, competitive strategy, competitive intelligence, marketing, SWOT analysis, competitor, rival, data, product, information, question, S&P, Hoover, Crash Course
Articles 2007-03-28
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