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- The Ingenue Marketer's Guide to Certain Failure
- The article talks about the ingenue mistakes in order to ensure the failure of your marketing. The mistakes are - You Don't See How To Make What's Successful More Successful, You Rely Too Much On Written Marketing Communications, Your Perfectionism Is Dampening Your Marketing, and Once Is Never Enough etc....
- White papers 2003-01-01
- Generating Leads for Products and Services and Determining Their Worth
- The article says that when you start selling a product or service, you've started playing a game. The next step involves the development of offers and marketing communications that generate the maximum number of leads. All the poor leads should be flushed out and concentrate only on the good ones....
- White papers 2003-01-01
- How To Arrange Your Day For Maximum Marketing Advantage
- In order to reap maximum marketing advantage one has to get a computer and laser printer, divide the word-processing files into three sections, review all the marketing communications that are currently being used. The steps for marketing renaissance are also discussed. The important advices on the follow-ups, copies of marketing...
- White papers 2003-01-01
- Five Marketing Communications You Can Use Right Now To Get Fast New Business
- There isn't a business in the world that doesn't use some kind of marketing communication in an attempt to get new and repeat business. These communications include brochures, letters, ads, proposals and everything else you use to motivate response. Problem is, most business people -- including most people special-izing...
- White papers 2003-01-01
- Eight Self Defeating Behaviors Crippling your Marketing and How to Get Rid of them and Make More Money!
- You'd think business owners would be doing everything possible to improve the return on their marketing --especially given this punk economic climate. But it just isn't true. It is seen daily that supposedly intelligent business people literally throwing their money away by engaging in a series of entirely self-defeating, completely...
- White papers 2003-01-01
- Empathy Marketing : What you've got to Use if you Really Want to Sell More to your Customers and Retain their Business
- "Empathy marketing isn't just a series of procedures one can learn by rote and implement like a robot. Far more important, it's a state of mind. It starts from the proposition that success is predicated on the success of others; that ones business will prosper to the extent that...
- White papers 2003-01-01
- Six Simple Things you Can Do Right Now to Make More Money From your Marketing
- Anyone who tells that they're not interested in squeezing more money from the marketing they buy is crazy and ought to be put away. But that's not you of course. One wants to get all the benefit one can from their investment. This article gives ten handy sugggestions that one...
- White papers 2003-01-01
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