Previously Matt Sarrel described some of the common ways that companies participating in product reviews tend to irritate the reviewer. Today he's back with more pointers about what works in the product review process: Be polite and respectful of the reviewer and his/her time. All magazines are...
Monday, 10/8 Online Marketing Blog -- "Why Search Marketing is So Hard" Pronet Advertising -- "StumbleUpon: The Antithesis of Google?" Tuesday, 10/9 Marketing Pilgrim -- "Are Newspapers Squandering Yahoo Ad Opportunities? InfoFlow -- "Marketers: There are Seven Separate Intelligences"...
What's more important than your customers' ability to clearly understand and interact with your product? Product documentation may be the most meaningful communication line that any organization has with its customers. Yet for many vendors (particularly those with highly technical offerings, ironically), product documentation is woefully...
Too often, new products are created without adequate feedback and buy-in from prospective customers. That's the gist of the popular book "The Four Steps to the Epiphany" -- which advocates / roadmaps a much richer interaction between vendors and customers during the entire product development cycle. ...
There are a number of impassioned blog advocates out there trying to slap some sense into the organizations aren't blogging (or better participating in "conversational" marketing approaches). Brian Solis (author of PR 2.0) -- for example -- mixes no words when pointing out the missed opportunities of not participating....
I just caught up with a colleague who recently jumped ship to a new marketing role / company after reaching his wit's end with his previous CEO. Hearing about what he endured in that previous role got me thinking about just how important a rational, intelligent leader is to...
Today a relatively new wire distribution service (24-7pressrelease.com) announced that it was named #1 in a list of the "top five press release companies" (ironically, 24-7pressrelease.com used PRNewswire for the distribution of their press release announcing this accomplishment).10 years ago, press release distribution was basically a two horse race between...
If you missed Geoffrey James' (aka "Sales Machine") lambasting of marketing folks in his recent entries "Let's Fix Marketing for Good" and "Marketing Vs. Sales," do yourself a favor and give them both a read. His criticisms are representative of many sales folks' frustrations with their marketing departments.There's no...
