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• Twitter in data-mining talks with Microsoft and Google - Rumour

  Strategy Eye - 2009-10-07

  Twitter may be poised to turn its large user base and high profile into revenues following reports that the micro-blogging platform is in separate talks with Google and Microsoft to license its torrent of real-time posts.  Tech blog All Things Digital quotes sources close to the talks...

  Tags: Google Inc., Twitter Inc., Microsoft Corp., Data Mining, Business Intelligence, Marketing Research, Databases, Enterprise Software, Software, Data Management, Marketing, Twitter, Jasper Jackson

• LocalBunny Helps Businesses Manage Twitter Relations with Customers

  BNET - 2009-07-22

  Fact: Twitter has turned into a great marketing tool for businesses savvy enough to leverage it properly. (This despite Dave's shortsighted claims to the contrary.) Of course, there's a Catch-22: The more followers a business attracts, the harder it becomes to manage responses to customers' tweets. And...

  Tags: Twitter, LocalBunny, Deluxe Plan, Keyboards, Marketing Research, Hardware, Peripherals, Marketing, Rick Broida

• Learn Twitter-Speak for All Your Twitter-Based Marketing Initiatives

  BNET - 2009-07-02

  If you believe Rick, Twitter is an awesome and powerful marketing tool. I think it's a pointless waste of time. If you are more Rick than Dave, then you might be interested in this Twitter-to-English dictionary. I was actually kind of jazzed to run across this, because...

  Tags: Twitter, Marketing Research, Marketing, Dave Johnson

• Guy Vs. Guy: Twitter: Killer Marketing Tool or Pointless Waste of Time?

  BNET - 2009-06-18

  Welcome to Guy Vs. Guy! In this recurring feature, Rick and Dave square off on the business and technology issues of the day. This week’s topic: Twitter. It's everywhere these days, but does it have any practical value? Can businesses and business people leverage it as a cheap, unique marketing...

  Tags: Business, Twitter, Rick, Dave, ExecTweet, Marketing Research, Marketing, Rick vs. Dave

• Twitter's Visit to the Shrink

  BNET - 2009-06-10

  At a dinner party with several close friends recently, the conversation turned to Twitter, and a debate ensued over whether the micro-blogging service had any value beyond serving as a narrow marketing outlet for people with something to promote. Those of us at the dinner have extensive...

  Tags: Twitter, Strategy, Marketing Research, Management, Marketing, David Weir

• The 12 Ways Twitter Will Transform the Media Business

  BNET - 2009-05-29

  There's an excellent resource for the business-minded person called 24/7 Wall Street, and earlier this week the site published perhaps the most insightful analysis of Twitter I've seen to date, under the title "The Ten Ways Twitter Will Permanently Change American Business," by Douglas A, McIntyre. This...

  Tags: Twitter, Advertising & Promotion, Marketing Research, Marketing, David Weir

• Fresh & Easy Employee Twitters to the Rescue

  BNET - 2009-05-05

  Social network marketing can be complex, but a reader commenting about an earlier post on this blog, Tesco Twitters Its Way to Family Success at Fresh & Easy, demonstrated how store employees can come to the rescue even when the marketing department falls short. In fact, it...

  Tags: Retail Company, Twitter, Retail, Social Networking, Marketing Research, Online Communications, Marketing, Advertising & Promotion, Mike Duff

• Twitter Is/Is Not a Serious Marketing Tool

  BNET - 2009-04-14

  For marketers trying to get a handle on how Twitter can be used to connect with customers and potential customers, John Sviokla has some very sound advice: Understand the medium and what you want to get out of it. Babson business professor Thomas Davenport has some advice,...

  Tags: Twitter, Social Networking, Productivity, Marketing Research, Branding, Online Communications, Marketing, Advertising & Promotion, Sean Silverthorne

• MC Hammer, Twitter on Good Morning America

  BNET - 2009-02-24

  The ABC cameras were rolling last week when hip-hopper MC Hammer visited Harvard Business School to talk up the networking and marketing power of Twitter. This clip on Good Morning America shows reporter John Berman, aka abcdude, attempting to answer the question, why would anyone "microblog" their...

  Tags: Twitter, Marketing Research, Marketing, Sean Silverthorne

• Marketing Consultant Triggers Reporter's Twitter Meltdown

  BNET - 2009-02-17

  A marketing consultant who did not return a phonecall from a reporter at Canada's National Post seems to have triggered that reporter's curse-filled meltdown -- on Twitter. The consultant, April Dunford of Rocket Launch Marketing, had been called by reporter David George-Cosh, who covers technology for the...

  Tags: Reporter, Twitter, David George-Cosh, MediaStyle, Marketing Research, Telecom & Utilities, Marketing, Jim Edwards