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What Is Integrated Marketing Communications?
BNET
- 2003-01-01
Promotion involves informing, persuading, and reminding the target audience about the product on offer. It influences the purchase decision of the individual. Several channels are available for propagating the message. They include advertising, sales promotion, and publicity. The effective and judicious use of these channels in conveying the message is...
Measuring Strengths And Weaknesses
BNET
- 2003-01-01
The Strengths, Opportunities, Weaknesses, and Threats SWOT is a tool to identify the strengths, weaknesses, opportunities, and threats in context of an organization. Environmental scanning involves studying and interpreting the trends and opportunities prevailing in the general environment of the organization. The SWOT tool and environmental scanning helps in devising...
SWOT Does Not Need To Be Recalled: It Needs To Be Enhanced - Fundamentals of Enhancement -II
BNET
- 2001-01-01
This article highlights six relevant rules by a SECURE model of the analytical process. Also, various quality aspects are discussed in the concluding part of this paper. The six rules according to the author are—Define markets' structure, Scan all your environment, Define changes clearly, Understand implications of changes, Review inventories...
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