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Developing Your Farm's Marketing Plan
BNET
- 2006-01-01
One of the challenges faced by farmers who direct market their products is determining the target market. What do the customers look like? Where do they live? And probably most importantly and most difficult to answer: What do they want? A marketing plan is an integral part of developing a...
To Your Customer's Door: Direct Delivery
BNET
- 2005-01-01
Those of a certain age may remember fondly the days of milk bottles on the doorstep and the Fuller Brush man peddling his wares door-to-door. In the past ten years, there has been a resurgence of interest in door-to-door or "direct delivery" marketing of farm products. Direct delivery marketing allows...
Strategies to Attract and Keep Customers
BNET
- 2005-01-01
Farmers who sell their products by direct marketing need to take the time to reflect on successes and failures in the business. Reflection is not enough, however. Change can be difficult, but assessing what worked and what didn't will provide successful direct marketers with the opportunity to anticipate and respond...
How Have Federal Milk Marketing Order Product Price Formulas Affected Milk Prices?
BNET
- 2004-11-01
This paper looks at how actual federal order Class prices compare with the prices that would have been generated using the current federal order product price formulas applicable to the Upper Midwest order. Two-week and monthly average prices for butter, cheese, dry whey and nonfat dry milk were derived using...
Working With Retail Buyers: Information for Farmers Who Are Considering Selling Their Products Through Retail Stores
BNET
- 2004-08-01
This paper provides background information for farmers who are considering selling their products through retail stores. It may also help farmers already working with retail buyers improve their business opportunities. Brokers or representatives of farmers' marketing cooperatives will find this report helps build strong relationships with retail buyers. This paper...
Federal Milk Marketing Order Pooling, Depooling, and Distant Pooling: Issues and Impacts
BNET
- 2004-06-01
Federal milk marketing order pooling issues have been frequent topics of discussion, especially since federal order reform was implemented in January 2000. Particularly controversial are depooling and distant pooling, both of which affect federal order producer prices. Numerous questions have been raised related to what is pooling, what producers are...
Measuring What Matters
BNET
- 2003-09-24
Two articles in this issue focus on topic of increasing interest at UW-Madison and other campuses across the country using measures to guide our work, make informed decisions, and ensure that we are doing what matters most. The first features on the Balanced Scorecard" approach to enhancing quality, an approach...
Pricing Principles
BNET
- 2003-01-01
Price is the amount of money the buyer gives to the seller in return of a particular product or service. Pricing is one of the most sensitive issues in the marketing mix of an organization. The functions of the pricing system include efficient resource allocation and ease in adjusting to...
Regulating Prices
BNET
- 2003-01-01
Pricing is the science and art of setting the amount of money that would be charged for a particular product or service. Pricing depends on a large number of factors. An effective pricing strategy results in perennial demand for the product. The price of a product depends on the costs...
Marketing and Policy Briefing Paper: Rethinking Dairyland
BNET
- 2002-09-01
This is the third in a series of brief reports that document the current state of the Wisconsin dairy industry and evaluate factors that will influence its evolution. This installment addresses the Dairy Price Support Program and Federal Milk Marketing Orders, which are the primary methods of direct federal intervention...
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| Company | Employer Rating |
| Alcoa |  |
| CBS Corp |  |
| Johnson & Johnson | |
| Costco Wholesale |  |
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