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- Evaluating Company Resources And Capabilities
- An organization's resources and its capabilities play a significant role in its strategic planning process. Prior knowledge of the same enables the organization to bridge the gaps on the way to the formulation of an effective strategy. The Strengths, Weaknesses, Opportunities and Threats SWOT analysis and the value chain analysis...
- Presentations 2003-01-01
- Category And Brand Management, Product Identification, And New-Product Planning
- Product promotion is the process of informing, persuading, and reminding the target audience about the product on offer. A successful promotional strategy, with time, gives rise to a brand wherein some specific attributes of the product are institutionalized in the market. The product then becomes synonymous with the attributes. A...
- Presentations 2003-01-01
- Advertising And The Marketing Process
- Advertising is a paid form of communicating the product promotional message by the use of various media amongst the target audience. It is persuasive, informative, and designed to influence purchasing behavior or thought patterns. The various promotional tools involved in product promotion comprise the promotional mix of an organization. They...
- Presentations 2003-01-01
- Integrated Marketing Communication Strategy And Management
- Marketing communication is the process of informing, reminding, and persuading the consumers about a particular product or service. The various promotional tools involved in product promotion comprise the communications mix of an organization. Marketing communication is instrumental in influencing the purchase decision of the consumer. Integrated Marketing Communication IMC is...
- Presentations 2003-01-01
- Foundations Of Strategic Marketing Management
- Strategy of an organization is the roadmap towards attainment of its long term goals and objectives. Strategic management is the process of operationalization of the firm's strategy. Strategic marketing management involves implementing the principles of strategic management in the context of marketing function in the organization. It consists of strategies...
- Presentations 2003-01-01
- Foreign Market Entry
- The boundary-less business world of today has seen organizations operating from multiple locations across the globe. While expanding business operations, an organization has to consider several factors. One of them is the choice of the mode of entry into foreign markets. Some foreign market entry modes include licensing, franchising, and...
- Presentations 2003-01-01
- Country Manager: International Marketing Simulation
- Recent years have seen the emergence of ‘global' corporations in a big way. These companies have business operations in multiple locations across the globe. Managing ‘global' companies require consideration of certain factors and issues. The paper sheds light on these issues and factors by considering a hypothetical example of a...
- Presentations 2003-01-01
- Business Customs In Global Marketing
- Today's era of globalization has seen the emergence of the ‘global' corporation. The reasons for going ‘global' include wide reach and economies of scale. International marketing involves coordinating the firm's marketing activities in more than one nation. One of the most important aspects of global marketing is the issue of...
- Presentations 2003-01-01
- What Is Integrated Marketing Communications
- Product promotion involves informing, reminding, and persuading the consumers about a particular product or service. Integrated Marketing Communication IMC is the judicious and efficient use of the product promotional tools so that a universal, clear, and effective promotional message is communicated amongst the target audience. The IMC campaign entails designing...
- Presentations 2003-01-01
- Direct-Response Marketing
- Direct marketing is an interactive system of marketing, which uses one or more advertising media to affect a measurable response or transaction at any location. Experts suggest that in direct marketing, a database containing the details of customers must exist. The database helps in formulating effective marketing strategies. There are...
- Presentations 2003-01-01
Additional Resources
- Abramo named director of Cameron Univ.'s Center of Emerging
- Peter Abramo will become executive director of Cameron University's Center of Emerging Technologies and Entrepreneurial Studies on Aug. 30. Abramo, who has lengthy experience in marketing research and consultation services for entrepreneurs and small businesses, earned his Ph.D. from Temple University and also holds degrees from Villanova University...
- Research articles 2004-07-09
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