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- Best Practices for Web Analytics Governance: How to Structure Internal Resources to Ensure Success
- Who owns Web analytics in your organization? More than one person? Less than one person? Better yet, who "owns" the Web site? Many companies haven't designated a single point of contact to oversee the entire Web site, much less the Web analytics program. Industry analysts such as...
- White papers
- Search Engine Marketing: Maximizing Profit with Web Analytics
- From its humble beginnings in 2000, when it accounted for less than 1 percent of online advertising spend, Search Engine Marketing SEM has emerged as one of the most powerful marketing strategies available. Today, roughly one of every two online purchases is preceded by an online search (DoubleClick, "Search Before...
- White papers
- White Paper: Web Analytics and Usability Testing: Understanding the Total Customer Experience
- Usability testing fills the customer experience gap by enabling one to observe real customers as they interact with the site. With usability testing, one can explore thoughts, feelings, and expressions with individual customers, in-depth. Over the past decade, e-commerce retailers have become proficient with Web analytics and have improved their...
- White papers 2005-06-09
- Surf's Up
- Internet marketers are stuck on the traffic theory: Get more Web site visitors; generate more sales. This is generally true. However, there is a way to achieve a significantly higher number of sales without spending additional dollars to attract new visitors: Use Web analytics to turn current visitors into customers....
- White papers 2004-04-01
- How Measuring Key Performance Indicators Can Improve E-Commerce Strategy. Part Three
- This paper shows 2 uses of web analytics, using KPI's to serve as warnings when things are going wrong and using web analytics in conjunction with metrics to help you start thinking of your web commerce as a business. By using the warning flags as indicators of where things might...
- White papers 2008-01-01
- WebSideStory Q2 2006 Earnings Conference Call Transcript (WSSI)
- Question-and-Answer SessionOperator Operator Instructions Your first question comes from Safa Rashtchy – Piper Jaffray. Safa Rashtchy – Piper Jaffray Good morning, Jeff and Claire. Good quarter. Jeffrey Lunsford Good morning, Safa. Thank you. Safa Rashtchy – Piper Jaffray...
- Earnings calls 2006-08-04
- Omniture in web analytics deal with Eloqua
- Web analytics company Omniture is partnering with market automation software firm Eloqua to allow consumers to track and measure online marketing campaigns. The two companies are jointly developing software that combines Eloqua’s Conversion Suite and Omniture’s SiteCatalyst. by Marie Laigneau
- Articles 2009-02-19
- Will Microsoft Make A Bid For Omniture?
- Omniture’s stock is trading above Adobe’s $21.50 offer price, so the expectation seems to be that either Adobe (NSDQ: ADBE) will up its bid or someone may make a rival offer. One possible bidder: Microsoft (NSDQ: MSFT). Analysts quoted in a Marketwatch piece note that Microsoft could use...
- External links 2009-09-16
- Too Much Information | BTalk Australia
- (13min 56) Web analytics packages can track everything your site users do. So how do you make sense of it all? Is it really a case of information overload? And why pay for software when there are free tools like Google Analytics? In today’s BTalk Australia Phil...
- Blog posts 2008-12-15
Additional Resources
- Unica Ranked with Leading Web Analytics Vendors in Independent Research Firm Report
- Web Analytics Constellation Report Notes Affinium NetInsight's Flexibility and Customization; Cites Unica's Complete Enterprise Marketing Management Solution
- Research articles 2007-02-09
- Analyze This
- Analyze ThisI agree: More specifics are needed.Michael, Maybe I'm guilty of assuming most companies are already using relatively sophisticated analytical methods, since most of the people I interact with do so. But I no longer need to hear general observations about data-mining -- Finikiotis was just stating the obvious when...
- Discussion threads 2008-06-26
- Omniture Named a Market Leader by Independent Research Firm Due to Its Comprehensive Suite of Products, Training and Client Services
- Omniture, the largest and fastest-growing provider of on-demand Web analytics and online marketing services, today announced the company was named a leader in the Web analytics industry in this year's Forrester WaveTM report, "Web Analytics, Q1 2006." The report, an extensive evaluation of top Web analytics vendors, attributes the company's...
- Research articles 2006-01-19
- How Operations Research Drives Success at P&G
- Operations research isn't just geek science at P&G. It's an integral part of the company's marketing, sales and supply chain. ...
- Articles 2008-02-13
- Using Your Web Site to Gather Consumer Data
- If your business has a Web site, you can collect very useful data on consumers—either directly, by asking them for information, or indirectly, by analyzing their behavior while on your site. If you treat consumers fairly, respect their privacy, and analyze the resulting data properly, you can use your findings...
- Articles 2007-04-20
- Yahoo! and Independent Research Analyst to Present Featured Keynotes at WebTrends Customer Conference
- PORTLAND, Ore. -- Strong line-up of industry experts to provide web analytics practitioners with over 20 sessions, hands-on tutorials and on-site customer training to drive marketing performance
- Research articles 2006-09-06
- Interview of Larry Kim of WordStream
- by Manoj Jasra Yesterday at Search Engine Strategies in San Jose we caught up with Larry Kim and got his insight on his new keyword research product, WordStream. Larry is the VP of WordStream and he provided a lot of the early vision behind the technology. Read our conversation below:...
- News items 2009-08-15
- Where to Find the Bright Spots in 2009
- NEW YORK (AdAge.com) -- The worst November-December retail season since 1970; taxpayer bailouts to save Detroit; marketing budgets slashed; tens of thousands laid off across agencies, media companies and marketing departments; and still more cuts coming every day. You've read the bad news, and no one's denying that it's grim,...
- News items 2009-08-07
- The "Invention" of Analytic Marketing?
- I was almost sputtering when I ran across a New York Times media hagiography of Darren Herman, president of Varick Media Management. The article goes on about just how smart companies like Varick are for introducing mathematical analysis of a marketing campaign's results. The only hitch is that the pairing...
- Blog posts 2009-06-01
- TiVo and Quantcast join forces for ad analytics
- Set-top box maker TiVo is continuing its diversification into new business areas with a joint venture with analytics firm Quantcast that will offer audience marketing information services. TiVo and Quantcast say their service stands out from those offered by competitors...
- Articles 2009-06-23
- What Is Behavioral Targeting?
- Better, more sophisticated software analytic tools are allowing Web advertisers to precisely target ads to their most coveted consumers How It Works ...
- Articles 2008-05-01
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