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	<title><![CDATA[marketing research and web analytics Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/marketing+research+and+web+analytics.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to marketing research and web analytics]]></description>
	<s:counts start="0" returned="9" found="9" />
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		<title><![CDATA[Will Microsoft Make A Bid For Omniture?]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-will-microsoft-make-a-bid-for-omniture%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Omniture&#8217;s stock is trading above Adobe&#8217;s $21.50 offer price, so the expectation seems to be that either Adobe (NSDQ: ADBE) will up its bid or someone  may make a rival offer. One possible bidder: Microsoft (NSDQ: MSFT). Analysts quoted in a Marketwatch piece note that Microsoft could use...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Wed, 16 Sep 2009 19:50:39 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/analytics.html"><![CDATA[Analytics]]></category>
		<category domain="http://resources.bnet.com/topic/omniture+inc..html"><![CDATA[Omniture Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/web+analytics.html"><![CDATA[Web Analytics]]></category>
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		<category domain="http://resources.bnet.com/topic/microsoft.html"><![CDATA[Microsoft]]></category>
		<category domain="http://resources.bnet.com/topic/joseph+tartakoff.html"><![CDATA[Joseph Tartakoff]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">OMTR</category>
		<category domain="tickers">MSFT,OMTR</category>
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	<item>
		<title><![CDATA[Omniture in web analytics deal with Eloqua]]></title>
		<link><![CDATA[http://www.bnet.com/2448-14061_23-270877.html]]></link>
		<description><![CDATA[ Web analytics company Omniture is partnering with market automation software firm Eloqua to allow consumers to track and measure online marketing campaigns.          The two companies are jointly developing software that combines Eloqua&#8217;s Conversion Suite and Omniture&#8217;s SiteCatalyst. by Marie Laigneau]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Thu, 19 Feb 2009 15:04:28 -0800</pubDate>
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		<category domain="http://resources.bnet.com/topic/omniture+inc..html"><![CDATA[Omniture Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/eloqua.html"><![CDATA[Eloqua]]></category>
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		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marie+laigneau.html"><![CDATA[Marie Laigneau]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">OMTR</category>
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		<title><![CDATA[Too Much Information | BTalk Australia]]></title>
		<link><![CDATA[http://blogs.bnetau.com.au/aussierules/2008/12/15/too-much-information-btalk-australia/]]></link>
		<description><![CDATA[(13min 56) Web analytics packages can track everything your site users do. So how do you make sense of it all? Is it really a case of information overload? And why pay for software when there are free tools like Google Analytics?    In todayâ€™s BTalk Australia Phil...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 15 Dec 2008 12:28:54 -0800</pubDate>
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		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
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	<item>
		<title><![CDATA[How Measuring Key Performance Indicators Can Improve E-Commerce Strategy. Part Three]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=374187]]></link>
		<description><![CDATA[This paper shows 2 uses of web analytics, using KPI's to serve as warnings when things are going wrong and using web analytics in conjunction with metrics to help you start thinking of your web commerce as a business. By using the warning flags as indicators of where things might...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 01 Jan 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/analytics.html"><![CDATA[Analytics]]></category>
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	<item>
		<title><![CDATA[WebSideStory Q2 2006 Earnings Conference Call Transcript (WSSI)]]></title>
		<link><![CDATA[http://www.bnet.com/2462-13071_23-235042.html]]></link>
		<description><![CDATA[ Question-and-Answer SessionOperator  Operator Instructions Your first question comes from Safa Rashtchy &#8211; Piper Jaffray.   Safa Rashtchy &#8211; Piper Jaffray   Good morning, Jeff and Claire.  Good quarter.   Jeffrey Lunsford  Good morning, Safa. Thank you.   Safa Rashtchy &#8211; Piper Jaffray...]]></description>
		<s:doctype><![CDATA[Earnings calls]]></s:doctype>
		<pubDate>Fri, 04 Aug 2006 10:42:25 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/analytics.html"><![CDATA[Analytics]]></category>
		<category domain="http://resources.bnet.com/topic/u.s.+bancorp+piper+jaffray+inc..html"><![CDATA[U.S. Bancorp Piper Jaffray Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/call+transcript.html"><![CDATA[Call Transcript]]></category>
		<category domain="http://resources.bnet.com/topic/earnings.html"><![CDATA[Earnings]]></category>
		<category domain="http://resources.bnet.com/topic/web+analytics.html"><![CDATA[Web Analytics]]></category>
		<category domain="http://resources.bnet.com/topic/visual+sciences+inc..html"><![CDATA[Visual Sciences Inc.]]></category>
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		<category domain="http://resources.bnet.com/topic/seeking+alpha.html"><![CDATA[Seeking Alpha]]></category>
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	<item>
		<title><![CDATA[White Paper: Web Analytics and Usability Testing: Understanding the Total Customer Experience]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=158025]]></link>
		<description><![CDATA[Usability testing fills the customer experience gap by enabling one to observe real customers as they interact with the site. With usability testing, one can explore thoughts, feelings, and expressions with individual customers, in-depth. Over the past decade, e-commerce retailers have become proficient with Web analytics and have improved their...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 09 Jun 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/usability.html"><![CDATA[Usability]]></category>
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		<category domain="http://resources.bnet.com/topic/techsmith.html"><![CDATA[TechSmith]]></category>
		<category domain="http://resources.bnet.com/topic/customer+experience.html"><![CDATA[Customer Experience]]></category>
		<category domain="http://resources.bnet.com/topic/web+analytics.html"><![CDATA[Web Analytics]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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	<item>
		<title><![CDATA[Surf's Up]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=260927]]></link>
		<description><![CDATA[Internet marketers are stuck on the traffic theory: Get more Web site visitors; generate more sales. This is generally true. However, there is a way to achieve a significantly higher number of sales without spending additional dollars to attract new visitors: Use Web analytics to turn current visitors into customers....]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 01 Apr 2004 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/entrepreneur.com+inc..html"><![CDATA[Entrepreneur.com Inc.]]></category>
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	<item>
		<title><![CDATA[Best Practices for Web Analytics Governance: How to Structure Internal Resources to Ensure Success]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=142821]]></link>
		<description><![CDATA[Who owns Web analytics in your organization? More than one person? Less than one person? Better yet, who "owns" the Web site? Many companies haven't designated a single point of contact to oversee the entire Web site, much less the Web analytics program.    Industry analysts such as...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<category domain="http://resources.bnet.com/topic/analytics.html"><![CDATA[Analytics]]></category>
		<category domain="http://resources.bnet.com/topic/best+practice.html"><![CDATA[Best Practice]]></category>
		<category domain="http://resources.bnet.com/topic/web+analytics.html"><![CDATA[Web Analytics]]></category>
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		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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	<item>
		<title><![CDATA[Search Engine Marketing: Maximizing Profit with Web Analytics]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=142822]]></link>
		<description><![CDATA[From its humble beginnings in 2000, when it accounted for less than 1 percent of online advertising spend, Search Engine Marketing SEM has emerged as one of the most powerful marketing strategies available. Today, roughly one of every two online purchases is preceded by an online search (DoubleClick, "Search Before...]]></description>
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		<category domain="http://resources.bnet.com/topic/search+engine.html"><![CDATA[Search Engine]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">OMTR</category>
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