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WPP May Remain Interested in Merged TNS/GfK: FRANKFURT (Reuters UK) - Advertising group WPP WPP remains interested in market research firm Taylor Nelson Sofres TNS even after a possible merger of TNS with Germany's GfK GFKG, WPP's chief executive told a German newspaper. But WPP Chief Executive Martin Sorrell declined to comment ...; Tags: Taylor Nelson Sofres Plc., WPP, Mergers & Acquisitions, Marketing Research, Investment, Finance, TNS Inc., Wausau Paper Corp.; News items 2008-05-08
TNS Will Not Open Books to WPP: LONDON (Reuters UK) - Market research firm Taylor Nelson Sofres TNS has no intention of opening its books to suitor WPP WPP, a source familiar with the matter said. Taylor Nelson is currently in talks over a nil-premium merger with Germany's GfK GFKG and has rejected...; Tags: Market Research, Taylor Nelson Sofres Plc., Books, WPP, Marketing Research, Taylor Nelson, TNS Inc., Wausau Paper Corp.; News items 2008-05-07
Rate Your Marketing Team!: The whole point of Marketing is to make selling easier. Unfortunately, many marketing groups think their job is to "drive" sales. As a result, they waste big bucks on nonsense and fluff. That increases the cost of sales, which inevitably results in...; Tags: Marketing Folk, Sales Strategy, Marketing Research, Sales Force Management, Sales, Marketing, Geoffrey James; Blog posts 2008-05-14
Do Consumers Care If You're Green?: From over at AdWeek comes a long and measured look at green marketing from the only angle that ultimately matters: Do consumers care? The answer, depressingly, is: Eh, not so much. From the story: When it asks about specifics of green behavior, polling tends to confirm that mainstream consumers...; Tags: Consumer, Marketing Research, Business Ethics, Marketing, Leadership, Management, Jake Swearingen; Blog posts 2008-05-12
Fairfax Digital, Melbourne IT Link Up: Fairfax Media Ltd said its online arm had entered into a joint venture with Melbourne IT Ltd to give small businesses access to online marketing services as an alternative to traditional advertising.The Advantate joint venture between Fairfax Digital and Melbourne IT - an online service provider - will provide...; Tags: Advertisement, Small And Medium Enterprise, Fairfax Digital, Search Engine Marketing, Smb/Sme, Marketing Research, Search, Internet, Marketing, AAP; News items 2008-05-14

Dan Meyerov: Enabling Digital Marketing: OnlyBusiness.com is an online collection of free business tools and services that enable small businesses to launch websites for marketing and e-commerce. CEO Daniel Meyerov talks about OnlyBusiness.com’s services and talks about the future of businesses on the web.; Tags: Marketing Research, Web Technology, Web Site Development, Internet, ecommerce, small business, Daniel Meyerov, onlybusiness.com, marketing; Videos 2008-05-14
Fed, FTC Propose New Rules on Poor-credit Notices: WASHINGTON (Reuters) - Lenders would be required to tell consumers when they are being offered less favorable terms based on poorer credit scores under new rules proposed on Thursday by the Federal Reserve and the Federal Trade Commission. The rules would...; Tags: Pricing, Marketing research, Federal Reserve Board, FTC, pricing strategy, credit history, Washington, risk, Thomson Reuters Corp., credit card; News items 2008-05-08
Free Trial - Try VerticalResponse Surveys Today: You don't have to be a big company or hire a market research team to understand what makes your customers tick. Powerful, flexible and easy to use, VerticalResponse Surveys help you gain a deeper understanding of your customers from just a few clicks of a mouse. Choose from...; Tags: Marketing research, survey, market research, mouse, e-mail; Resource centers 2008-05-01
JetBlue's New "Jetting" Marketing Campaign: I'm not sure how many of you saw this, but JetBlue has decided to put out its new marketing campaign in full force. (At least, I've seen it around plenty of bus stops here in Long Beach.) The airline has now stopped flying. It is only "jetting"...; Tags: Disney Corp., JetBlue Airways Corp., Marketing Research, TVs, Tv & Home Theater, Marketing, Personal Technology, Home Entertainment, Brett Snyder; Blog posts 2008-05-14
Business Confidence Slumps: Survey: Business confidence has slumped to a 14-year low on the back of the worst conditions in five years, a new survey reveals.Expected economic performance - or business confidence - during the March quarter fell to an index reading of 38.8 down from 45.4 in the December quarter, the Commonwealth...; Tags: Survey, Business Confidence, Marketing Research, Marketing, AAP; News items 2008-05-06
Survey: CEO Candor On the (Steep) Decline: The Find: Top U.S. CEOs issued 21 percent more confusing and misleading statements last year than they did in 2006 -- and 85 percent more than they did just five years ago. The Source: The 2007 Rittenhouse Rankings survey. ...; Tags: Marketing research, Jessica Stillman, survey, Candor; Blog posts 2008-05-06
Petrol Chief Criticises Coles Express: Australia's new petrol commissioner has accused Coles Express service stations of setting the highest petrol prices at the peak of the weekly pricing cycle in four state capitals.The chain was slugging motorists with the highest prices and leading the whole market to go higher in Sydney, Melbourne, Brisbane and...; Tags: Australian Associated Press Pty Ltd., Price, Pricing, Marketing Research, Corporate Governance, Retail, Marketing, Business Operations, Corporate Law, AAP; News items 2008-05-08
Another Twist in Behavioral Econ: Trade-Ins More Effective Than Discounts: The Find: Consumers are more willing to buy a new product as part of a trade-in deal than they would be if they were shopping for it separately -- even if the price was the same. The Source: Findings from Wharton School student research ...; Tags: Jessica Stillman, trade-in; Blog posts 2008-05-07
Rediscovering Market Segmentation: Fifty-nine percent of recently surveyed companies executed a major market-segmentation initiative in the previous two years. Yet only 14% derived real value from the exercise. What's wrong with market segmentation? Segmentation typically focuses on consumer...; Tags: Branding, Marketing research, Daniel Yankelovich, David Meer, market-segmentation, segmentation, brand, brand identity, analysis, food, technique, benefit, marketing, Web; Articles 2008-05-06
Will the Olympic Rings Strangle Sponsors?: The Olympic Games present billions of dollars worth of marketing opportunities, but the controversies over this year's host, China, have the potential to make some advertisers wonder if the risk is worth the reward. So far, however, there have been few, if any, high-profile companies pulling...; Tags: Sean Silverthorne, Olympic Games, Olympic; Blog posts 2008-05-05
Renault-Nissan, Bajaj to Form Low-cost Car Venture: PARIS (Reuters) - Renault-Nissan and Indian carmaker Bajaj Auto said on Monday they would form a joint venture company to develop a low-cost car model with a wholesale price range starting from $2,500. The new joint-venture company will be 50 percent owned by...; Tags: Venture capital, Renault, Nissan Motor Co. Ltd., wholesale price, carmaker, venture-capital company, Paris, Thomson Reuters Corp., emerging market, sales; News items 2008-05-12
Coal Gas Tech Could Boost Qld Economy: The commercialisation of underground coal gasification UCG technology could potentially generate up to $600 million for the Queensland economy each year, according to a report from PricewaterhouseCoopers.UCG is the process of extracting coal from the ground through its transformation into a combustible gas for power generation or as a...; Tags: Australian Associated Press Pty Ltd., Coal, PricewaterhouseCoopers Consulting, Marketing Research, Marketing, AAP; News items 2008-05-12
Bulgaria's Image Suffers as Crime Flourishes: By Anna Mudeva SOFIA (Reuters UK) - Little over a year after joining the rich boys' club, European Union newcomer Bulgaria has seen its reputation hit a low, marred by its failure to tame chronic graft and crime. Some investors say the situation in the Balkan...; Tags: Bulgaria, European Union, Boiko Borisov, Government, Investment, Marketing Research, Finance, Sofia; News items 2008-05-11
C&C Cautious on Magners Cider Sales: By Andras Gergely DUBLIN (Reuters UK) - C&C Group GCC GCC is struggling to improve sales of Magners cider in the UK after poor weather and low consumer confidence caused a 41 percent drop in 2007/08 earnings, and hit trade this spring. C&C, which also makes...; Tags: Britain, Sales Strategy, Financial Accounting, Sales Force Management, Marketing Research, Sales, Finance, Marketing; News items 2008-05-09
TNS Rejects Improved WPP Offer: LONDON (Reuters UK) - Marketing research firm Taylor Nelson Sofres TNS rejected an improved 996 million pound takeover approach from WPP Group WPP, saying it still undervalued the company. TNS instead wants to press ahead with nil-premium merger talks with German market research firm GfK...; Tags: Taylor Nelson Sofres Plc., Mergers & Acquisitions, Corporate Governance, Marketing Research, Investment, Finance, TNS Inc., Wausau Paper Corp.; News items 2008-05-13