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- Effective Time Management: Tips And Strategies For Managing Your Time Effectively
- When one accepts a marketing role, he or she also accepts the fact that there never will be enough hours in a day to do ALL the things he or she wants to do to promote the product. If one is in a tactical marketing role or share the tactical...
- White papers 2007-05-08
Additional Resources
- Leaders Who Sabotage Their Own Marketing
- I just caught up with a colleague who recently jumped ship to a new marketing role / company after reaching his wit's end with his previous CEO. Hearing about what he endured in that previous role got me thinking about just how important a rational, intelligent leader is to...
- Blog posts 2007-09-06
- Frito-Lay Names Ann Mukherjee New Marketing Chief
- CHICAGO (AdAge.com) -- Frito-Lay has tapped Ann Mukherjee as its new senior VP-CMO. Ms. Mukherjee was most recently group VP-marketing at the company. She replaces Jaya Kumar, who was named president, PepsiCo's Quaker Foods & Snacks today. Ms. Mukherjee will report to Frito President-CEO Al Carey. "Ann's work with Doritos'...
- News items 2009-10-05
- Applications of Multivariate Analysis in International Tourism Research: The Marketing Strategy Perspective of NTOs
- International tourism has increased exponentially since 1950. With this growth the industry has become significantly more competitive, and the marketing role of National Tourism Organizations NTOs has taken on added significance. Correspondingly, research related to the marketing aspects of international tourism has increased. With this in mind, this paper provides...
- White papers 2002-09-11
- Navigating Uncharted Territory: How We Developed A Strategic Marketing Role (Part 2)
- Change is neither quick nor painless, especially when the goal is to make a meaningful, lasting impact on a company's structure and culture. And change doesn't happen overnight. The first big hurdle is to admit that change needs to occur. This paper explains the steps we took to influence our...
- White papers 2007-12-01
- Navigating Uncharted Territory: How We Developed A Strategic Product Marketing Role
- The trouble with the outbound role of product marketing is that we have an identity crisis on our hands - we're misunderstood, misguided, and misaligned - and as a result, great products are either failing altogether or missing their potential. Executives and other members of management have wide-ranging expectations of...
- White papers 2007-12-01
- The Role of Marketing
- By evaluating biotechnology and pharmaceutical firms and their successes and failures in new product launches, one can begin to understand the impact of marketing in the early development of new treatments. This paper first presents a series of general observations on the current status of the marketing role in biotechnology,...
- White papers 2004-04-11
- Seagram Taps Tripodi for Top Marketing Post
- NEW YORK--Joseph Tripodi, a former MasterCard International exec, has been tapped as the chief marketing officer for Seagram Spirits and Wine Group. Tripodi, assuming his new role April 5, will be responsible for overall brand strategy, positioning and communication, pricing and new product development. As part of a recent restructure,...
- Research articles 1999-03-15
- Global hires Holt for new marketing role
- Holt will be responsible for driving and implementing marketing strategies across the three radio brands. She will be based at Leicester Square and report to group marketing director Giles Pearman. While she was at UKTV, she was marketing manager for the broadcaster's portfolio of factual channels including Eden, Blighty and...
- News items 2009-10-12
- Don't Confuse Sales Support With Marketing: A Case For Buyer Persona Profiling
- As technology marketers, do you measures time spent on marketing vs. sales support? Marketers are so focused on sales that marketing is an afterthought. If the marketing role is so narrowly defined, who could argue with the logic of using these resources to help close sales? This paper provides valuable...
- White papers 2007-12-01
- Former Sears executive to lead Yahoo's global marketing team - John Costello - Brief Article
- SUNNYVALE, CALIF. - Former founding father of Sears, Roebuck & Co.'s e-commerce division, John Costello, will now lead Yahoo!'s worldwide branding efforts. Yahoo! announced Nov. 6 the appointment of Costello as chief marketing officer. In this supporting marketing role, Costello will work with Greg Coleman, executive vp of North American...
- Research articles 2001-11-19
- Marketing chief for Haagen-Dazs
- General Mills has appointed Rebecca Stevens marketing manager for its luxury ice cream brand Haagen-Dazs. She joins General Mills from RHM where she was responsible for managing the company's preserves category. She has also worked as marketing manager for vitamins at Bayer Consumer Healthcare, senior brand manger at...
- Research articles 2006-11-25
- People on the move: Nowell takes corporate marketing role at UBS.
- Howard Nowell is to join UBS Global Asset Management, subject to approval from the Financial Services Authority, as director of institutional corporate marketing, part of the company's UK institutional business development team. Howard Nowell is to join UBS Global Asset Management, subject to ...
- Research articles 2004-06-07
- Setting Goals For Sales And Marketing Professionals
- This explains that everything you do in your sales or marketing role should be in line with your mission statement. Living your mission statement is the true meaning of success. It also explains tips on setting goals like taking time to reflect on goals, getting input from others etc. ...
- White papers 2003-01-01
- Mashable's Guide to Social Media & Web Marketing Jobs
- If you're seeking a job in social media, we'd like to help out. For starters, Mashable's Job Lists section gathers together all our resource lists, how-tos and expert guides to help you get hired. In particular, you might want to see our articles on...
- News items 2009-11-25
- The Informative Versus Persuasive Role Of Marketing Communication In New Product Categories: An Application To The Prescription Antihistamines Market
- Marketing communication plays a major role in influencing consumer purchases in new product categories. An important question about this communication is whether it plays an informative or a persuasive role over the life cycle of the new product category. It expects that consumers are not well informed about product quality...
- White papers 2003-09-01
- USDA'S ROLE IN BITOECH MARKETING.(United States Department of Agriculture)(Brief Article)
- USDA'S ROLE IN BITOECH MARKETING: As part of the Clinton Administration's biotechnology initiative announced last May, USDA seeks comments on what role it should play in facilitating the marketing of biotech crops. Its purpose is to lend order to the USDA'S ROLE IN BITOECH MARKETING: As...
- Research articles 2000-12-04
- Why I joined the DMA Board, and what you can expect of me in that role
- By Matt Blumberg CEO & Chairman I don't normally think of myself as a rebel. But one outcome of the DMA's recent proxy fight with Board member Gerry Pike is that I've been appointed to the DMA's Board and its...
- News items 2009-10-21
- The Role of Mobile Marketing in Companies' Promotion Mix: Empirical Evidence From Finland
- Mobile marketing is step-by-step gaining foothold in the advertising field. With the use of a review of recent literature on mobile marketing and two empirical studied the study investigates mobile marketing medium's role in the promotion mix. The main results of the study indicate that mobile marketing is a growing...
- White papers 2005-07-18
- Compete, Inc. and Yahoo! Search Marketing Release Key Study Findings on the Role of Search Marketing in Financial Decisions; Complete Findings to be Presented During Web Seminar on May 17, 2005 at 2 PM EST
- BOSTON -- Compete, Inc., the leading predictive analytics firm, today announced the key findings from a new study, "The Role of Search Marketing in Financial Decisions." The study, sponsored by Yahoo! Search Marketing formerly Overture, explores the role that online searches play in the decision-making process of consumers interested in...
- Research articles 2005-05-10
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