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- Tool Designed To Help
- The Marketing Scenario is a practical to make sure that one have a winning marketing strategy to support the brand. One can do a reality check on those dreams of success to learn if they make any sense. The Marketing Scenario is a sy
- White papers 2003-01-01
- The Marketing Scenario: A Reality Check On Your Marketing Strategy
- Marketing strategy is the action-plan towards maximization of the marketing mix of the organization for achieving success in a particular market segment. Marketing Scenario MS is a practical tool that facilitates the formulation of a winning marketing strategy. MS translates the marketing strategy to simple, everyday language. The paper examines...
- White papers 2003-11-25
Additional Resources
- The Pfizer-Shire Deal Worst-Case Scenario
- Earlier this week shares of Shire rose on rumors that Pfizer may be interested in acquiring the company, which is best-known for its ADHD drug Adderall XR. The notion that Pfizer is in acquisition mode has been driving people crazy for days. (See BNET's coverage of Pfizer Pfever here.) ...
- Blog posts 2009-01-07
- The GlaxoSmithKline-Allergan Deal Worst-Case Scenario
- Allergan's stock has risen on an item from DealReporter.com outlining acquisition discussions with GlaxoSmithKline. Allergan surged $5.41, or 13 percent, to $48.58, per Bloomberg, on the news. As usual, at BNET we ask: before the money gets spent, what's the worst-case scenario? The first...
- Blog posts 2009-03-25
- The Sanofi-Bristol-Myers Squibb Worst-Case Scenario
- Bristol-Myers Squibb seems to live permanently with the rumor that it is about to be acquired by Sanofi-Aventis. The last time this old saw popped up was in the fall of 2008. At that time BNET said "Perhaps it’s time to consummate this relationship." This time around,...
- Blog posts 2009-02-03
- The Pfizer-Wyeth Deal Worst-Case Scenario
- UPDATE: The deal is done! Pfizer will get Wyeth for $68 billion. See BNET's look at the deal here. Meanwhile here's the pre-deal analysis: Folks are freaking out right now on CafePharma -- sample quote on the Wyeth board: "You're Pfucked!" What will the new company be...
- Blog posts 2009-01-23
- The Pfizer-Amgen Deal Worst-Case Scenario
- Deutsche Bank analyst Barbara Ryan has again gone public with her desire to see Pfizer get off its pile of cash and make a dramatic mega-buy that would solve its pipeline hole. This time she thinks Amgen ought to be the target. BNET readers have been down this road before....
- Blog posts 2008-12-17
- Marketing the future of the telephone: CMO Dean Harris says Vonage's online strategy has been the key to growing from 3,000 to 300,000 customers in just two years. But the booming broadband telephone service has had great success using DR in all media--fr
- "Direct response has to learn to adapt to new media, and online is the perfect DR scenario," says Dean Harris, chief marketing officer for Vonage Holdings Corp., the Edison, N.J.-based parent of Vonage, the leading provider of VoIP (Voice o "Direct response has to learn to...
- Research articles 2004-12-01
- Marketing versus Sales
- Well, well... I appear to have proverbially speaking stirred up a hornets nest by pointing out that Marketing has been wearing the Emperors new clothes. I guess Ill have to defend my position.First, though, I have to say something about Xerox, whose strategy a couple of comments defended. Consider:...
- Blog posts 2007-05-10
- The Need for Scenario Planning in Interactive Marketing
- With the Internet creating so much potential discontinuity, the only certainty is that whichever trends emerge will be surprising. Traditional strategic planning techniques won't help because traditional strategic planning concentrates on predicting the future by identifying certainties. The paper explains that web-focused scenario planning allows us to discover and track...
- White papers 2003-01-01
- Targeted Marketing: What is it?
- It is very essential to know what is target marketing in order to implement it successfully. This article mainly throw light upon the target marketing and its importance in the organisation. Besides this, it describes the principles of targeted marketing and how it is such a powerful tool for increasing...
- White papers 2003-01-01
- Independent Research Firm Identifies Unica as the Sole Leader in Marketing Leadership and Relationship Marketing Solutions
- WALTHAM, Mass. -- Unica Corporation (Nasdaq: UNCA), a leading global provider of enterprise marketing management EMM solutions, today announced it has been cited as the marketing platform leader in the marketing leadership and relationship marketing scenarios and as a strong performer in the marketing operations scenario in the January 2008...
- Research articles 2008-01-17
- Leaders Who Sabotage Their Own Marketing
- Leaders Who Sabotage Their Own MarketingCEOs who sabotage their own marketingTel me about it. I'm working for one right now.RE: Leaders Who Sabotage Their Own MarketingBack in 2000, the boss refused upgrade an existing product with Internet capabilities> Just had to plug in a chip; that's all! The potential market...
- Discussion threads 2007-09-06
- Aspects Of International / Global Marketing
- Globalization is the condition wherein an organization, irrespective of its physical location, can procure raw materials and sell its finished goods to any country in the world. In such scenario, the concept of global marketing assumes significance. Global marketing management involves integrating the marketing activities across different countries. The paper...
- Presentations 2003-01-01
- Public Relations In The Marketing Mix: Trends Toward The New Millennium
- Public Relations PR involve developing and maintaining congenial relationships with clients and other outside entities. PR is an important component of the marketing mix of an organization. Recent years have seen the emergence of service paradigm in a big way. In such a scenario, PR assumes significance in bringing a...
- Presentations 2003-01-01
- Chances And Marketing: On-Line Conversation Analysis For Creative Scenario Creation
- This presentation explains on-line conversation analysis for creative scenario creation.
- Presentations 2007-02-01
- Upromise Selects ATG E-Marketing Products to Optimize Management of New Site; Rewards Service to Create a More Personalized and Relevant Online Experience Using ATG Wisdom-Enabled E-Marketing Solutions
- CAMBRIDGE, Mass. -- ATG (Art Technology Group, Inc., NASDAQ: ARTG), whose licensed and on demand technology powers e-commerce sites and supporting e-marketing and customer service solutions for the world's most consumer-centric enterprises, today announced that Upromise has selected several of ATG's e-marketing products to power the redesign of a new...
- Research articles 2006-05-15
- KEYCORP COUPLES COMMERCIALS WITH CASH AT UPGRADED ATMS.(Company Business and Marketing)
- Imagine an automated teller machine that greets you by your first name, reminds you to buy flowers for your wedding anniversary and flashes ads featuring everything from car loans to Coca-Cola. For users of KeyCorp ATMs, this scenario is not as fa Imagine...
- Research articles 1999-11-01
- A Worst-Case Scenario in the Roche-Genentech Bid
- It’s been nearly a month since Roche bid $44 billion to completely buy out Genentech, which seems like a good point at which to ask whether Roche, if successful, could end up destroying the value it’s seeking to acquire. When the bid was announced, there were immediate...
- Blog posts 2008-08-20
- When Marketing Is Self-Defeating: Bank of America
- The Baseline Scenario submits: By James Kwak Today I got a “Welcome Guide” from Bank of America BAC because I was until recently a Countrywide customer. Countrywide, like many institutions that are in trouble, was offering some very high CD rates last year before being acquired by Bank of...
- External links 2009-05-15
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