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	<title><![CDATA[marketing strategy Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/marketing+strategy.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to marketing strategy]]></description>
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	<language>en-us</language>
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		<title><![CDATA[Q&A: Sears Presses Case for Alternative Marketing Strategy]]></title>
		<link><![CDATA[http://industry.bnet.com/retail/10002491/qa-sears-presses-case-for-alernative-marketing-strategy/]]></link>
		<description><![CDATA[Sears Holding has turned to alternative media as a key part of its marketing strategy over the past two years, developing a range of promotions and communications vehicles that reach consumers through the web, cell phones and social networks. Most recently, it launched Good News Now, at GNN.com, an Internet-based...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 18 Jun 2009 07:19:36 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/sears+roebuck+%2526+co..html"><![CDATA[Sears Roebuck & Co.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+strategy.html"><![CDATA[Marketing Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/customer.html"><![CDATA[Customer]]></category>
		<category domain="http://resources.bnet.com/topic/sears+holding.html"><![CDATA[Sears Holding]]></category>
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		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/mike+duff.html"><![CDATA[Mike Duff]]></category>
	</item>
	<item>
		<title><![CDATA[Marketing Strategies You Can Use]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1014633]]></link>
		<description><![CDATA[If you are an owner of a marketing company, you should definitely have some marketing strategies ready. The customers that give you marketing projects should be satisfied with your strategies. Thus, you need to design strategies that may please all the possible customers that you have. Your advertisements should speak...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 11 Jun 2009 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing+company.html"><![CDATA[Marketing Company]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+strategy.html"><![CDATA[Marketing Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/article+slide.html"><![CDATA[Article Slide]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[J&J Drops Clue to Marketing Strategy for Priligy, Its New Sex Pill]]></title>
		<link><![CDATA[http://industry.bnet.com/pharma/10002555/jj-drops-clue-to-marketing-strategy-for-priligy-its-new-sex-pill/]]></link>
		<description><![CDATA[Johnson & Johnson gave an interesting clue as to how it might promote Priligy, its new anti-premature ejaculation pill, if the FDA ever approves the thing. According to Bloomberg, Joanne Waldstreicher, J&J's chief medical officer, said that premature ejaculation causes difficulty in a manâ€™s ability to manage his relationships and...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 05 Jun 2009 10:49:56 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing+strategy.html"><![CDATA[Marketing Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/johnson+%2526+johnson.html"><![CDATA[Johnson & Johnson]]></category>
		<category domain="http://resources.bnet.com/topic/federal+government.html"><![CDATA[Federal Government]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/government.html"><![CDATA[Government]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">JNJ</category>
		<category domain="tickers">JNJ</category>
	</item>
	<item>
		<title><![CDATA[Sales Training Courses Facilitate Changing Marketing Strategies]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1013799]]></link>
		<description><![CDATA[Sales courses and sales training courses are not one-size-fits-all. Training for the sake of training because everyone is doing it is redundant and a waste of money. Investing in sales courses and sales training courses for your sales staff is only a worthwhile investment if the education and training results...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 27 May 2009 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sales+training.html"><![CDATA[Sales Training]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+strategy.html"><![CDATA[Marketing Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
	</item>
	<item>
		<title><![CDATA[The Most Effective Marketing Strategies Revealed]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1014271]]></link>
		<description><![CDATA[Marketing strategies are important elements in the business development. Any business entrepreneur-big or small should not undervalue the task of selling the business because it serves as a skeleton in providing a starting point in the business construction. Business marketing strategies can become a well thrilled system plan. It provides...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 27 May 2009 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing+strategy.html"><![CDATA[Marketing Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Texting For Dollars, A New Marketing Strategy]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1172347]]></link>
		<description><![CDATA[Promotions have been the lifeblood of restaurants. However, technology has now allowed restaurants to target certain segments of the population. If you dined at an established and reserved on line, you'll probably receive e-mail alerts. Text messaging has taken that to the next level. But the segment is growing, and...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 28 Apr 2009 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing+strategy.html"><![CDATA[Marketing Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/american+express+co..html"><![CDATA[American Express Co.]]></category>
		<category domain="http://resources.bnet.com/topic/cell+phone.html"><![CDATA[Cell Phone]]></category>
		<category domain="http://resources.bnet.com/topic/e-mail.html"><![CDATA[E-mail]]></category>
		<category domain="http://resources.bnet.com/topic/text+messaging%252fsms%252fmms.html"><![CDATA[Text Messaging/SMS/MMS]]></category>
		<category domain="http://resources.bnet.com/topic/cellular+phones.html"><![CDATA[Cellular Phones]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/online+communications.html"><![CDATA[Online Communications]]></category>
		<category domain="http://resources.bnet.com/topic/consumer+electronics.html"><![CDATA[Consumer Electronics]]></category>
		<category domain="http://resources.bnet.com/topic/personal+technology.html"><![CDATA[Personal Technology]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">AXP</category>
		<category domain="tickers">AXP</category>
	</item>
	<item>
		<title><![CDATA[Retail Marketing Strategy - Where Has All The Money Gone?]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=931729]]></link>
		<description><![CDATA[What are the impediments to effective implementation and execution of strategies for companies? One problem is the lack of buy-in by key personnel in the company. What can cause this lack of buy-in? Starting with the actual planning process, are these people part of the strategic planning team? This can...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 01 Jan 2009 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/team.html"><![CDATA[Team]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+strategy.html"><![CDATA[Marketing Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/participation.html"><![CDATA[Participation]]></category>
		<category domain="http://resources.bnet.com/topic/center+for+simplified+strategic+planning.html"><![CDATA[Center For Simplified Strategic Planning]]></category>
		<category domain="http://resources.bnet.com/topic/team+management.html"><![CDATA[Team Management]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
	</item>
	<item>
		<title><![CDATA[Local Food Growth: Marketing Strategies For Local Sales And Growth Of Your Food Product And Restaurant]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1164519]]></link>
		<description><![CDATA[This paper provides local sampling and marketing techniques to impact sales and growth of your food enterprise and products in your local market. You'll need to try a variety of ways to sample and market your product locally as you begin to fully understand your ideal consumer and their socioeconomic...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 01 Jan 2009 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/food.html"><![CDATA[Food]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+strategy.html"><![CDATA[Marketing Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/food+%2526+beverage.html"><![CDATA[Food & Beverage]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/manufacturing.html"><![CDATA[Manufacturing]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
	</item>
	<item>
		<title><![CDATA[Charitable Giving Offers Likability In Your Marketing Strategy]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1172169]]></link>
		<description><![CDATA[We can assume that most people and small businesses give charitably out of genuine concern and care. People like to associate themselves with businesses that support meaningful projects. It makes us feel good. Thus, the marketing benefit is that this attaches a likability factor to your business. And, yes, consumers...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 11 Dec 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing+strategy.html"><![CDATA[Marketing Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/american+express+co..html"><![CDATA[American Express Co.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">AXP</category>
		<category domain="tickers">AXP</category>
	</item>
	<item>
		<title><![CDATA[When Should Television Appearances Be Part Of Your PR and Marketing Strategy]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=972923]]></link>
		<description><![CDATA[TV is a powerful medium when it serves as a marketing vehicle for your products or services. Why? Because of the power of the visual! TV viewers not only hear you; they see you; they see your product; they see a graph or power point that defines your service. So,...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 22 Nov 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing+strategy.html"><![CDATA[Marketing Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/bestmanagementarticles.com.html"><![CDATA[Bestmanagementarticles.com]]></category>
		<category domain="http://resources.bnet.com/topic/tvs.html"><![CDATA[TVs]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/tv+%2526+home+theater.html"><![CDATA[Tv & Home Theater]]></category>
		<category domain="http://resources.bnet.com/topic/public+relations.html"><![CDATA[Public Relations]]></category>
		<category domain="http://resources.bnet.com/topic/personal+technology.html"><![CDATA[Personal Technology]]></category>
		<category domain="http://resources.bnet.com/topic/home+entertainment.html"><![CDATA[Home Entertainment]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
	</item>
	<item>
		<title><![CDATA[How Will Your Marketing Strategy Change in 2009?]]></title>
		<link><![CDATA[http://www.bnet.com/5208-13112-0.html?forumID=1&threadID=3989&messageID=19257&start=0]]></link>
		<description><![CDATA[How Will Your Marketing Strategy Change in 2009?RE: How Will Your Marketing Strategy Change in 2009?It is time to get creative with advertising. Getting creative and thinking outside the box will improve the ROI on advertising and outsmart the competition.]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Tue, 21 Oct 2008 11:09:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+strategy+change.html"><![CDATA[Marketing Strategy Change]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+strategy.html"><![CDATA[marketing strategy]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
	</item>
	<item>
		<title><![CDATA[How Will Your Marketing Strategy Change in 2009?]]></title>
		<link><![CDATA[http://blogs.bnet.com/intercom/?p=1888]]></link>
		<description><![CDATA[How are your businessâ€™s advertising and marketing departments planning to cope with the expected squeeze? If your company is like most, ad and marketing department budgets are among the first to get the axe, although some business thinkers believe a downturn is the time to turn kick up the marketing...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 20 Oct 2008 16:01:22 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing+strategy.html"><![CDATA[Marketing Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/bnet+staff.html"><![CDATA[BNET Staff]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+strategy.html"><![CDATA[Marketing Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+budget.html"><![CDATA[Marketing Budget]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/bnet+staff.html"><![CDATA[BNET Staff]]></category>
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	<item>
		<title><![CDATA[Frost & Sullivan Launches Marketing World 2008: A Marketers Event Focused on Building a Tight and Tactical Marketing Strategy]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_May_12/ai_n25405314]]></link>
		<description><![CDATA[PALO ALTO, Calif. -- Marketing leaders today face the prospect of revised budgets and accelerated implementation schedules as a result of turbulent economic conditions and mounting pressures of globalization. Offsetting these gritty realities are a variety of new technologies and a never-ending stream of sourcing options that promise to offer...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 12 May 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/frost+%2526+sullivan.html"><![CDATA[Frost & Sullivan]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+strategy.html"><![CDATA[marketing strategy]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[BRAND UPDATE IN THE WORKS FOR WACHOVIA; Q&A: CMO talks about agencies and reaching outside for insight.(News)(Ranjana B. Clark of Wachovia Corp. speaks on marketing strategy)(Interview)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200804/ai_n25583369]]></link>
		<description><![CDATA[Byline: RUPAL PAREKH    Byline: RUPAL PAREKH  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 14 Apr 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[agency]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+strategy.html"><![CDATA[marketing strategy]]></category>
		<category domain="http://resources.bnet.com/topic/wachovia+corp..html"><![CDATA[Wachovia Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">WB</category>
		<category domain="tickers">WB</category>
	</item>
	<item>
		<title><![CDATA[Demystifying Marketing Strategy]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=970139]]></link>
		<description><![CDATA[In this paper, an attempt is made to put marketing strategy into perspective by providing four important elements or givens that must be clarified in order for strategies to be effectively formulated and carried out: all strategies are hierarchical and inter-connected; strategic planning is a complex, ongoing process; strategies are...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 15 Mar 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing+strategy.html"><![CDATA[Marketing Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sequent+computer+systems.html"><![CDATA[Sequent Computer Systems]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
	</item>
	<item>
		<title><![CDATA[Research and Markets: Analyze the Business and Marketing Strategies Adopted by Capital One Financial to Gain a Competitive Edge in the Industry]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_Feb_22/ai_n24320438]]></link>
		<description><![CDATA[DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c83688) has announced the addition of "Capital One Financial: Company Profile" to their offering.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 22 Feb 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/capital+one+financial+corp..html"><![CDATA[Capital One Financial Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/financial.html"><![CDATA[financial]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+strategy.html"><![CDATA[marketing strategy]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">COF</category>
		<category domain="tickers">COF</category>
	</item>
	<item>
		<title><![CDATA[Partnership: A Formula For Winning E-Commerce]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=374314]]></link>
		<description><![CDATA[When building an online business, the common marketing strategies that come to mind include affiliate programs, banner advertising, search engine positioning and others. But one very important ingredient is seldom discussed: creating the right partnerships. A successful Internet business is rarely built on upon a one pillar. Rather, winning e-commerce...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 01 Jan 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing+strategy.html"><![CDATA[Marketing Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/partnership.html"><![CDATA[Partnership]]></category>
		<category domain="http://resources.bnet.com/topic/positioning.html"><![CDATA[Positioning]]></category>
		<category domain="http://resources.bnet.com/topic/e-business.html"><![CDATA[E-business]]></category>
		<category domain="http://resources.bnet.com/topic/powerhomebiz.com.html"><![CDATA[PowerHomeBiz.com]]></category>
		<category domain="http://resources.bnet.com/topic/internet+business.html"><![CDATA[Internet Business]]></category>
		<category domain="http://resources.bnet.com/topic/web+technology.html"><![CDATA[Web Technology]]></category>
		<category domain="http://resources.bnet.com/topic/e-business%252fe-commerce.html"><![CDATA[E-business/E-Commerce]]></category>
		<category domain="http://resources.bnet.com/topic/business+structures.html"><![CDATA[Business Structures]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Planning Your Online Marketing Strategy]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=378817]]></link>
		<description><![CDATA[One way to track sales or create goals is to base your output on a quarterly approach. Plan out your goal for the first quarter of the year. Look at your numbers at the end of the quarter and see how they look. From this analysis you can give you...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 01 Jan 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing+strategy.html"><![CDATA[Marketing Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/quarter.html"><![CDATA[Quarter]]></category>
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		<title><![CDATA[Research and Markets: Study Business and Marketing Strategies Adopted by Wyeth to Gain a Competitive Edge in the Industry]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_Dec_13/ai_n27474769]]></link>
		<description><![CDATA[DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c77287) has announced the addition of "Wyeth: Company Profile" to their offering.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 13 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/wyeth.html"><![CDATA[Wyeth]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+strategy.html"><![CDATA[marketing strategy]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">WYE</category>
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		<title><![CDATA[It's Friday; Do You Know Where Your Marketing Strategy Is?]]></title>
		<link><![CDATA[http://blogs.bnet.com/intercom/?p=1360]]></link>
		<description><![CDATA[Every now and then, you have to put down the spreadsheets and overrated business booksÂ in favor of something a littleÂ lighter especially on Fridays. Since it's just a day shy of December, we're obviously way overdue for a Christmas-related post. Just in theÂ Saint nickÂ of time, here's a little link love for...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 30 Nov 2007 11:42:52 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/lori+deschene.html"><![CDATA[Lori Deschene]]></category>
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