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- Formal Web Site Promotion and Experienced Management Critical to Online Success, Yet Three out Four Sites Lack Plans
- While the new economy means moving fast, transforming the business and thinking and exploiting new channels, it seems that the good old process of having a solid promotions plan, allocating the necessary funds to achieve the objectives, monitoring and assessing the results, watching ROI, insight and experience and fine-tuning the...
- White papers 2000-01-01
- The Short Life Span of Ad Banners
- The article sheds the light on the fact that the majority of all online ad banners have short life spans, running on average three weeks or less, according to a new report released by AdRelevance, a division of Media Metrix. With few advertisers running large online campaigns, an overwhelming majority...
- White papers 2002-01-01
- AdKnowledge Study Reveals More Conversions Come After Ad Impressions Alone Than After Clicks
- The article says that a surprising finding from AdKnowledge has revealed that more conversions come after online banner ad impressions as opposed to click-throughs. Adknowledge Inc.'s Online Advertising Report OAR reveals that ROI impact of internet advertising is greater than previously thought, ad conversion events peak mid-week, web Advertising Growth...
- White papers 2002-01-01
- 68% Of Executives Unable To Measure Marketing Campaign Return On Investment, Says Accenture Study
- The article says about the facts and findings that nearly three quarters of the marketing executives in the U.S. and the U.K. say that their company is unable to measure a marketing campaign's Return On Investment (ROI. The study also discovered that a majority of marketing executives frequently struggle to...
- White papers 2001-11-07
- Interbrand Report: Brand Value Proves Stable Against Volatile Stock Market Valuations
- The article is all about the ranking by Interbrand Corp. that is based on a rigorous analysis of brand strength. The value of a brand is based on two principles: The marketing principle that brands generate and secure customer demand and the financial principle of net present value of future...
- White papers 2001-01-01
- The 12 Most Common Direct Mail Mistakes...And How to Avoid Them
- The article points out the most common mistakes found in direct mails and gives advices on how to avoid those mistakes. it emphasizes on the fact that big consumer mailers test all the time. Again it iterates the fact that to be successful, a direct-mail package should sell the offer,...
- White papers 1998-01-01
- Americans Continue to Be Loyal to National Brands
- The article starts about the recent report for the Grocery Manufacturers of America GMA by Roper Starch Worldwide shows that brands continue to dominate the shelves of most Americans' pantries, accounting for 80% of total food, drug, and mass merchandisers' sales. With the economy soaring in the past several years,...
- White papers 2002-01-01
- The Brand Version 2.0: Business-to-Business Brands in the Internet AgeÂ
- Brands are more important than ever. According to a popular branding theory, when marketplace choices increase, buyers tend to have an increased preference for familiar brands, thus, saving them research time and limiting their exposure to risk. The Internet has, without question, increased the amount of choices for business-to-business buyers. Buyers...
- White papers 2002-01-01
- e-Branding: Moving Your Customer Promise To The Web
- In the article it is mentioned that New Economy was all about being first to market, generating volume and creating new, revolutionary business models. Yet despite all the web sites launched, money spent, and lessons learned, many brick and mortar companies still seem uncertain about, and divided over, how to...
- White papers 2000-01-01
- The Current State of Business-to-Business E-commerce
- The article opens the fact that with all the attention Amazon.com and other consumer Web sites receive, one would think the big money is in business-to-consumer e-commerce. The real story is that business-to-business e-commerce is a much larger market. A survey by Cahner's Publishing found that 61% of manufacturing professionals...
- White papers 2002-01-01
Additional Resources
- Bridging the Marketing Confidence Gap | BTalk Australia
- (19min 33) Why, when so much time is now spent online, are we not seeing digital media getting its fair share of the total marketing spend? Kent Wertime, Asia Pacific President for OgilvyOne, says it's to do with our understanding and experience of the medium. Phil Dobbie...
- Blog posts 2009-02-22
- Email Marketing Gets Personal | BTalk Australia
- (14min 54) Email marketing is going through a change. With so many companies bombarding us each day, the open rates of campaigns is on the decline. Today on BTalk Australia Phil Dobbie talks to John Merakovsy, the Australian general manager of Experian CheetahMail about how to ensure...
- Blog posts 2008-07-28
- Understanding the Basics of Web Marketing
- Internet marketing is about giving—rather than getting—attention; and anyone working online should think about harnessing this potent tool, given what it can do for a business. A complement to traditional marketing, Internet marketing supports and enhances a company's overall message by providing comprehensive information about a particular product or service,...
- Articles 2007-10-29
- Despite Slowing Economy, Direct Marketing Revenue Growth Outpaces Overall U.S. Advertising Sales Growth By 54 Percent, According to the Direct Marketing Association
- Business Editors NEW YORK--BUSINESS WIRE--May 1, 2001 Every Dollar Spent on Direct Marketing Will Result in $9.03 in Sales The growth in direct marketing sales continues to outpace overall sales growth in the U.S. by 54 percent. According to the Direct Marketing Association's The DMA report...
- Research articles 2001-05-01
- Alcatel-Lucent Selects Neolane to Power BtoB Marketing
- Neolane, Inc., the software company for new-generation marketing, today announced it has been selected by Alcatel-Lucent to power its business-to-business BtoB marketing programs. Using Neolane's enterprise marketing platform, Alcatel-Lucent will have a centralized solution to support marketing efforts across its extended, global network of customers and channel partners and more...
- Research articles 2007-12-03
- G. A. Wright Marketing Symposium Features Top Xerox Executive Presenting the Power of Color; Xerox Executive to Present How Use of Digital Color Boosts Direct Marketing ROI
- DENVER -- G. A. Wright Marketing today announced it will host a series of free Executive Power Breakfast seminars that will feature prominent marketing executives from various industry sectors. Speakers will present their insight regarding tactics, strategies and principles behind successful marketing programs. G. A. Wright Marketing will kick off...
- Research articles 2006-01-17
- Alterian Announces New Marketing Team
- Appointments strengthen marketing team for next phase in company's growth CHICAGO -- Alterian (LSE:ALN), the leading global provider of software for Analytically Led Integrated Marketing, today announced four new senior appointments within its marketing team, heralding the next phase in its global marketing strategy to help drive company growth....
- Research articles 2007-03-06
- Beyond Relationship Marketing: The Rise Of Collaborative Marketing
- The arrival of Internet saw massive explosion in business innovation. In those early days, the network was seen as a disruptive technology that would destroy incumbent businesses and overturn the rules of marketing. Today, the rules of the game seem to have changed and the misguided belief that the Internet...
- White papers 2002-10-30
- Direct Marketing Trends for 2006
- CSO Insights completed a worldwide survey of 281 companies that focused on assessing what priorities these organizations were setting for their target marketing programs (direct mail, telemarketing, database management, Web marketing, etc.); how they were planning to achieve these objectives; and what challenges they were encountering. The study analyzed more...
- White papers 2005-10-01
- Marketing Executives From Sony and Dell to Deliver Keynotes at eMetrics Marketing Optimization Summit in Washington D.C.
- The eMetrics Marketing Optimization Summit is back in the capital city with an expanded agenda that focuses on optimizing all areas of online marketing. Today, the eMetrics Marketing Optimization Summit announced that representatives from Sony Entertainment and Dell will deliver keynote presentations at the upcoming event, October 14-17 in Washington,...
- Research articles 2007-08-17
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