Resources

1 Resources for

marketing trends

Subscribe to this listing via:
RSS
Email

BNET Resources

2008 PR and Marketing Trends to Watch: 2008 PR and Marketing Trends to WatchMobile Marketing should be huge in 2008Another medium that should be expanding quickly in 2008 is mobile marketing. Mobile Marketing should see growth of around 60% in 2008, especially in the SMS market. We are already seeing expanding customer base in mobile...; Tags: marketing, Marketing Trends, mobile, mobile marketing, public relations; Discussion threads 2007-12-27

Additional Resources

Sales and Marketing Trends 2000: This article explains that few hot marketing trends that can help you better plan for the new millenium. Customers will drive business outcomes in the future even more than they do today. Customer service and sales teams are the voice of the customer and should drive marketing strategies. It also...; Tags: Sales Strategy, Marketing Research, Sales, Marketing; White papers 2003-01-01
Latest COLLOQUY Magazine Explores 3 New Loyalty Marketing Trends; Free Download Available at www.colloquy.com: CINCINNATI -- COLLOQUYR, a loyalty-marketing publication and web site, today unveiled a new issue that explores three new loyalty-marketing trends and takes a look at private-label credit cards, brand storytelling and experience engineering. The latest issue of COLLOQUY, available for download at www.colloquy.com includes: Cover Story: Seismic Shifts -...; Tags: Golf Galaxy Inc.; Research articles 2005-12-22
2008 PR and Marketing Trends to Watch: My turn -- yesterday we posted Advertising Age's predictions for 2008. Here are some of the PR and marketing trends I'll be watching in 2008: Marketing in an economic downturn: There seems to be a consensus that the U.S. will have an economic downturn in 2008,...; Tags: Public Relations, Marketing, Corporate Communications, Jon Greer; Blog posts 2007-12-20
ExactTarget Leader Offers Mid-Year Update of Ten Top Email Marketing Trends: INDIANAPOLIS -- ExactTarget, the leading developer of on-demand email marketing software solutions, today released its mid-year revised forecast of the top email marketing trends for 2005. The predictions first made at the start of this year are adjusted to reflect current market adoption, common practices and new theories on email...; Tags: Exacttarget Inc.; Research articles 2005-08-04

Ad Age's Predictions of 2008 Marketing Trends: Ad Age's Predictions of 2008 Marketing TrendsWORKING RETIREDNot much new with this one. I've been bloviating about it for over five years - in articles, in my book, on my blog.Is Madison Avenue listening? Not really.http://advertisingtobabyboomers.blogspot.com/Working retiredWell boomers are hitting their mid-60s so this trend should pick up...; Tags: Ad Age, advertisement, marketing, WORKING RETIRED; Discussion threads 2007-12-19
ExactTarget's 2006 Top Email Trends Shows Growing Sophistication in Email Marketing: INDIANAPOLIS -- ExactTarget, a developer of on-demand email marketing software solutions, announced its annual top email marketing trends for 2006, which show growing sophistication in email marketing. One year ago, trends involved relevancy and frequency of emails. Those are now the industry basics and the future focus is on deliverability,...; Tags: Exacttarget Inc.; Research articles 2006-01-04
Unica Corporation and the Peppers & Rogers Group to Present Live Webinar on Marketing's Hottest Trends: WALTHAM, Mass. -- Unica[R] Corporation (Nasdaq: UNCA), a global provider of enterprise marketing management EMM solutions, will join the Peppers & Rogers Group in hosting a live webinar, entitled "Revolution in Progress: What's Next for Marketing's Hottest Trends," on Wednesday, April 11, 2007 at 11:00 am EST. The webinar will...; Tags: Rogers Group Inc., Unica; Research articles 2007-04-09
Email Marketing Trends 2003: This study assesses marketing activity trends and applications of organizations engaged in email marketing. This study uses data from 120 of Arial Software customers, representing a cross section of national and international companies currently engaged in email marketing campaigns. Overall indications of this study suggest that of the companies engaging...; Tags: Arial Software LLC, Email Marketing, E-mail, Marketing Research, Online Communications, Marketing; White papers 2003-01-01
Direct Marketing Trends for 2006: CSO Insights completed a worldwide survey of 281 companies that focused on assessing what priorities these organizations were setting for their target marketing programs (direct mail, telemarketing, database management, Web marketing, etc.); how they were planning to achieve these objectives; and what challenges they were encountering. The study analyzed more...; Tags: Direct Marketing, CRM Media, Marketing Research, Advertising & Promotion, Marketing; White papers 2005-10-01
GlobalSpec Marketing Trends Survey: During February 2006, GlobalSpec conducted a survey of marketing professionals and corporate managers in the industrial and manufacturing sector. The survey specifically addressed the marketing objectives, trends and expenditures within the engineering, technical and industrial communities. According to survey results, 35% of respondents will spend upwards of 50% of their...; Tags: Survey, GlobalSpec, Marketing Research, Marketing; White papers 2006-04-06
Measuring Marketing Performance: Marketing is a necessary investment for generating and maintaining profit, rather than just an expense. Finding, getting, and retaining business costs money. As a result, marketing executives need to know the return on investment ROI of their marketing expenditure. However, measuring marketing activities can be problematic. To take a simple...; Tags: Revenue, Marketing, Brand, Customer, Calculation, Sales, Management, Perspective, Industry Experience, Marketing Research, BNET Editorial; Articles 2007-11-26
Using Telemarketing to Support Marketing Campaigns: Telemarketing can be an effective tool for increasing sales and customer response rates. Customers often find it simple and convenient to do business over the phone.When incorporating telemarketing into your sales program, take a systemic approach, using it to enhance other sales and marketing programs. Telemarketing provides opportunities to increase...; Tags: marketing effort, Telesales, phone, monitoring, customer service, analysis, strategy, benefit, tool, BNET Editorial, Sales, Marketing, Sales Force Management, Advertising & Promotion, Promotion, Advertising, Marketing Research, Sales Strategy, Telemarketing, Customer, Sales Force; Articles 2007-09-28
IDC Thought Leaders to Present IT Sales and Marketing Trends for 2006 at Quarterly NETSEA Event: BURLINGTON, Mass. -- Hundreds of Sales, Marketing and Business Development Leaders to Gather to Discuss Research on Trends and Best Practices in IT Sales & Marketing; Tags: information technology, International Data Corp., leader, marketing; Research articles 2005-09-26
2006 Marketing Planning Kit: Tools to Evaluate Your Marketing Mix and Plan Effective Marketing Strategies - New Tips and Information on Engineering and Marketing Trends for 2006: Over the last few years, a dramatic change in the component research and sourcing behavior of engineers has led many suppliers to take a closer look at their marketing strategies. With increasing pressure from executives to account for marketing expenditures, marketers are intent on measuring ROI of marketing programs, increasing...; Tags: Marketing Strategy, Tool, GlobalSpec, Marketing Research, Marketing; White papers 2005-11-01
Direct Marketing Trends: According to Euromonitor, the US market for direct marketing has increased by 1.9% to $31.0 billion in 2001, over the previous year. Healthy economic conditions and the rapid increase in nutritional product sales have fueled the market. This article focuses on the size and the sectors covered by the market....; Tags: Direct Marketing, Market, Sales Channel, Advertising & Promotion, Marketing Research, Sales, Marketing; White papers 2002-10-05
TRANSCEND FUNCTION AND FOCUS ON THE VISUAL.(marketing trends and forecast): Byline: avi dan Today, chief executives at many leading companies are frustrated by marketing's inability to produce measurable results. Increasingly, they view the marketing department as an expense rather than an investment, and as a result, marketing is losing power in many corporations....; Tags: Transcend Information Inc.; Research articles 2006-03-06
New Survey Cites Growth In Loyalty/Online Marketing Programs.: America's supermarkets have more loyalty card programs and Internet sites than ever before, revealed a new Food Marketing Institute study, Electronic Marketing Survey 1998, which examined five electronic marketing trends occurring is supermarket retailing. Among the highlights: *Thirty-six percent of retailers surveyed in...; Tags: Food Marketing Institute Inc.; Research articles 1999-03-08
Eyes are on revitalizing carbonated soft drinks in '94. (marketing trends): Some major beverage companies' 1994 marketing plans are outlined. Coca-Cola Co will dramatically increase advertising spending for its Cherry Coke and Mello Yello brands. Quaker Oats will continue to use Michael Jordan as a spokesperson for its Gatorade sSome major beverage companies' 1994 marketing plans are outlined. Coca-Cola Co will...; Tags: beverage, Coca-Cola Co., Gatorade, marketing; Research articles 1993-12-01
Ad book by Crain's Cappo to debut.(News)(advertising and marketing trends)(Brief Article): Crain's Chicago Business Editor at Large Joe Cappo examines the worldwide revolution taking place in advertising and marketing in his new book, "The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age.'' A Crain's Chicago Business Editor at...; Tags: advertisement, Crain, Crain Communications Inc., marketing; Research articles 2003-06-23