Marketing Workshop Inc.

Jim has authored over two-dozen papers on marketing research and has spoken at numerous research conferences. A CASRO member since 1979, he authored CASRO's Data Collection and Data Processing Guidelines.

Has 25 years of experience in the marketing research industry. She has worked on the supplier, client and agency sides of the business, bringing all three perspectives to her research and marketing approach. She has accumulated extensive experience in survey research at Avon Products, Inc., Dancer Fitzgerald Sample, and Lieberman Research in New York. After moving to Atlanta, Lorri worked at Athaide and Associates and subsequently at Elrick and Lavidge as a senior researcher and has been at MWI for twelve years. Lorri has experience in both qualitative and quantitative research encompassing all aspects of product marketing from new product development to reformulation of products to existing products; awareness, usage and attitude tracking; customer satisfaction; direct to consumer advertising; direct mail penetration; image research; advertising testing; concept name and product testing. Lorri s experience extends to consumer, business to business, and includes research among traditionally different markets niches, such as physicians, CFO s, and other segments. She has experience across many industries including services, healthcare, utilities, pharmaceuticals, telecommunications, and package goods.

Nick has published over 20 articles on marketing research and has spoken at numerous market ,research conferences, colleges and universities, trade associations, and corporate meetings. He has also published a chapter on the "Uses of Polling" in an AMA book called the Public Relations Handbook (1982). Nick's article on the "Rising Power of Shareholders" appeared in The Corporate Board Magazine (March/April) 2004. In addition, Nick's speech on Public Attitudes toward Public Corporations, the Third Sector: A New Perspective on corporate Social Responsibilities was published by Duke University Press (1977). Nick's research specialties are public affairs/public relations, crisis management, new products and services, legal research, corporate and strategic planning, and software solutions for Senior Management Issues. Many of his clients are leading corporations, non-profit, educational institutions, and trade associations.

Joined the company in 1986 as an interviewer while completing her undergraduate degree at Georgia State University. After completion of her degree, Sherri worked at MWI as a Research Assistant until leaving to obtain her Master s Degree in marketing from the University of Alabama. During the years Sherri has worked for MWI she has gained experience in all research capacities as an Interviewer, Coder, Research Assistant and presently as a Senior Research Manager. These work experiences have enabled her to understand and administer all areas of the research process. While receiving her Master's Degree, Sherri also worked for a private business school in the area of finance and costing, which enriched her knowledge of job costing and bids. Sherri is thoroughly versed in all areas of marketing research including concept, product, name, taste and package testing; awareness, trial, attitude and usage tracking; advertising testing; brand awareness and equity studies; customer satisfaction measurements; in-home use tests and market segmentation.

Bob McKeachie is an independent consultant with the Marketing Workshop in Vancouver Canada. He has a wide range of experience in beer business with Labatt Breweries over 20 years in Canada and the UK. In 1996, Bob accepted the position of Vice President of Marketing for Earls Restaurants. While at Earls, Bob helped create marketing programs that are still in place today.