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- Making Sure The Price is Right
- While the pricing decision is a big one, it is important not to forget the power of Product, Place and Promotion. Maximize Total Customer Value and you are equipping yourself to become your industry's market share leader. Article asserts that a price that is way too high may simply make...
- White papers 2003-04-19
- Membership Marketing: Turning Occasional Buyers Into Loyal Customers
- Article concludes that membership programs help to properly allocate company resources, increase customer loyalty, provide predictable revenue streams, sells more products and services, generates higher revenue per customer, and improve referrals. Every business has products and services they can package into a membership program. Make it easy to enter your...
- White papers 2002-04-06
Additional Resources
- USADATA.com Gets "Click of Approval" from inc.com; USADATA.com named as a leading resource for focused marketing information and research by inc.com
- Business Editors NEW YORK--BUSINESS WIRE--March 7, 2000 USADATA.com (www.usadata.com), the Marketing Information PortalTM company, today announced that inc.com has awarded USADATA.com with its "Click of Approval," recognizing USADATA.com for its unique and comprehensive offering of research and data for consumer and business-to-business marketing. USADATA.com will soon be featured...
- Research articles 2000-03-07
- Responsys.com and Prime Response Partner To Deliver Comprehensive, Hosted e-Marketing Solution
- PALO ALTO, Calif.--BUSINESS WIRE--Sept. 22, 1999-- ".Com" and Other Web-Based Companies Benefit From Partners' Combined Strengths in Marketing Automation and Internet Direct Marketing Responsys.com, a leading application service provider ASP of direct marketing solutions on the Internet, and Prime Response Inc., a leading visionary in the...
- Research articles 1999-09-22
- USADATA.com Gets Click Of Approval From inc.com
- USADATA.com (www.usadata.com), the Marketing Information Portal™ company, today announced that inc.com has awarded USADATA.com with its Click of Approval, recognizing USADATA.com for its unique and comprehensive offering of research and data for consumer and business-to-business marketing. USADATA.com will soon be featured as an inc.com Solutions Provider and its services...
- Research articles 1970-01-01
- OTCNN's Brokersheet.com Service Gains a Strong Foothold Among OTCBB Companies
- Business Editors/High-Tech Writers HOUSTON--BUSINESS WIRE--Aug. 18, 2000 OTC News Network Inc. (www.otcnn.com), a privately held company that is partially owned by Houston InterWeb (OTCBB:HITD), announced today that its new Brokersheet.com service has gotten enthusiastic reception among the OTC Bulletin Board OTCBB listed companies. After just two weeks of...
- Research articles 2000-08-18
- JEWELRY SIGHTS.(Marketing Mondera.com's services)(Statistical Data Included)
- Diamonds go around the world in ads for online jeweler Mondera.com. Ads, tagged ``Wear the world,'' show landmarks including the pyramids, Eiffel Tower and Leaning Tower of Pisa along with gold and diamond jewelry available on the site. The effort, from Leo Burnett USA, Chicago, broke...
- Research articles 1999-11-08
- Understanding the Basics of Web Marketing
- Internet marketing is about giving—rather than getting—attention; and anyone working online should think about harnessing this potent tool, given what it can do for a business. A complement to traditional marketing, Internet marketing supports and enhances a company's overall message by providing comprehensive information about a particular product or service,...
- Articles 2007-10-29
- Valassis Accused of Using Hidden Identities in Online War With News America Marketing
- Has a Valassis executive been using a "sock puppet" a fake online identity to criticise News America Marketing? That's the claim of Joe the Coupon Guy, a blogger who writes about (you guessed it!) coupons. News America has retained a lawyer to see whether it can sue Valassis over the...
- Blog posts 2009-04-28
- E-tailers snagged in marketing 'scam' blame customers
- First the good news for consumers: the U.S. government's investigation into how dozens of well-known online stores worked with controversial marketers to "deceive" customers out of $1.4 billion has prompted some retailers, including Continental Airlines, to sever ties with the marketers. Mark Goldston, chairman and CEO of United Online, parent...
- News items 2009-11-23
- Implementing a Marketing Strategy
- Choosing and implementing a rock-solid marketing strategy is probably the single most important factor contributing to the long-term sustainable success of any business venture. Yet, most businesses don't have one. Even businesses that do have a strategy often do not implement it one hundred percent. Small businesses that have the...
- Articles 2007-06-26
- Understanding Green Marketing
- With the continuing rise in environmental awareness and concern, companies recognize that it pays to be green. As well as acting in an environmentally responsible way, it is important for companies to communicate their green credentials. What You Need to KnowWhat is green marketing?There is a degree of confusion...
- Articles 2007-12-03
- Using Networked Marketing Tools
- Networked marketing tools enable you to improve your performance in areas such as sales force management, communications, fulfillment, billing, service, and support. They can provide all the information you need to understand customers' preferences, needs, and interests. They offer a cost-effective method of converting prospects into profitable customers and make...
- Articles 2007-12-07
- Bidz.com Losing Diamond Luster
- Online jewelry retailer Bidz.com said Tuesday that new buyers to its website for the third-quarter of 2008 fell 2.4% to 54,072, as potential customers shied away from discretionary purchases of luxury goods in the current economic environment. Conversion rates visitors to buyers were down slightly, too, although the company would...
- Blog posts 2008-11-11
- MPortal and iPhones, Runaware SaaS, Bluetooth, DeltaCom, Net-Results and Salesforce.com, Netezza and Oracle
- The news as of the first coffee this morning, and the music is more Larry Norman. This guy single-handedly created the entire "Christian rock" genre, today worth billions, but back in the late '60s and early '70s he couldn't get played on radio, as he was too secular for Christians...
- News items 2009-09-03
- Making Use of Viral Marketing on the Internet
- Viral marketing is another name for word of mouth or, on the Internet, word of e-mail. It can work in mysterious ways, but the Internet offers significant potential for viral marketing, particularly with the growing popularity of blogs. Yahoo did little or no advertising in its early years; instead, people...
- Articles 2007-08-13
- Southern Company and Utility.com in partnership.(Brief Article)
- Southern Company Energy Marketing and Utility.com have announced a partnership to provide Southern Company Energy Marketing's wholesale electricity to Utility.com's customers via the Internet. Through this agreement, Southern Company Energy Marketing Southern Company Energy Marketing and Utility.com have announced a partnership to provide Southern Company...
- Research articles 2000-05-01
- BAIDU.COM MARKETING EXECUTIVE RESIGNED
- AsiaInfo Services 03-20-2007 Baidu.com Marketing Executive Resigned BEIJING, Mar 20, 2007 SinoCast via COMTEX -- Baidu.com, China's largest search engine, confirmed that its vice president for marketing Liang Dong has resigned from the compan AsiaInfo Services 03-20-2007...
- Research articles 2007-03-20
- Economy Watch: Executive glut; Marketing execs set adrift by dot-com decline fight for fewer jobs, deal with lower status.(Industry Overview)
- An island of old economy marketing amid the dot-com boom of the San Francisco Bay area, Clorox Co. became a prime hunting ground for recruiters of marketing talent. Clorox Chairman-CEO Craig Sullivan last year even blamed the dot-com brain drain in p An island of old...
- Research articles 2001-04-09
- Q&A: Sears Presses Case for Alternative Marketing Strategy
- Sears Holding has turned to alternative media as a key part of its marketing strategy over the past two years, developing a range of promotions and communications vehicles that reach consumers through the web, cell phones and social networks. Most recently, it launched Good News Now, at GNN.com, an Internet-based...
- Blog posts 2009-06-18
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