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Dan Meyerov: Enabling Digital marketing: OnlyBusiness.com is an online collection of free business tools and services that enable small businesses to launch websites for marketing and e-commerce. CEO Daniel Meyerov talks about OnlyBusiness.com’s services and talks about the future of businesses on the web.; Tags: Marketing Research, Web Technology, Web Site Development, Internet, ecommerce, small business, Daniel Meyerov, onlybusiness.com, marketing; Videos 2008-05-14
Lucas Donat: Innovator of Online Advertising: Lucas Donat is a founding partner of Donat/Wald, an advertising agency that focuses on Internet and television marketing. Donat talks about what qualities attract him to certain clients and his ultimate goals within the advertising world.; Tags: advertisement, online advertising, TV, marketing, Internet; Videos 2008-05-06
Live Webcast: Security Strategies for Web 2.0 and Social Networking: The onslaught of Web 2.0 and social networking is unstoppable. Blogs, wikis, advanced collaboration tools, rich Internet applications, and other incarnations of the same underlying technologies are rapidly becoming ingrained elements of our Internet culture. Consequently, regardless of whether or not "the business" formally adopts such solutions, IT...; Tags: Channel management, SonicWall, Web 2.0, social networking, collaboration tool, security strategy, rich Internet application, Web, information security, Wiki, security, network, collaboration, Webcast, blog, strategy, tool, Internet; Webcasts 2008-05-13
Brett Brewer: Revolutionary Advertising: Brett Brewer is the Internet marketing visionary who developed Intermix Media, which sold to News Corporation in 2005. Now the President of Adknowledge, Brewer is taking his marketing concepts even further in technology and strategy. Brewer talks about building his Internet empire and the importance of relevancy in advertising.; Tags: Marketing research, Internet marketing, advertisement, Internet, strategy, marketing; Videos 2008-04-22
Guerrilla marketing, Pharma Style: The pharma blogosphere is buzzing about what appears to be a new "guerilla marketing" campaign for the over-the-counter allergy drug Zyrtec. According to one blogger in Boston and another in New York, many of these seemingly handwritten flyers have been seen taped to telephone poles, scaffolds and...; Tags: Marketing, Advertisement, Phone, Pharmaceutical Company, Phone Number, Telecom & Utilities, David P. Hamilton; Blog posts 2008-04-21

John Bischke: World Wide Learning: Jon Bischke is a co-founder of eduFire, a tutoring resource for users who need access to educational platforms via the web. Bischke talks about the direction his company is headed and why classic marketing techniques are not necessary for his company.; Tags: marketing, Web; Videos 2008-04-15
Getting Started with marketing: This article explains some stratergies, which is useful for your business, or re-vitalizes your existing marketing. The best marketing approach won't work well if it's only done sporadically. Once you orient your thinking, your language and your approach around the results you deliver, you will never be at a loss...; Tags: Marketing research, marketing; White papers
The NordicTrack Case Study: The case study of NordicTrack had sales of $16,000,000 and was extremely profitable. At the same time, advertising and follow up materials were weak, feature focused, and had confusing positioning. Inbound telemarketing sales and training programs were strengthened resulting in higher conversions, fewer returns, and sales coming earlier in...; Tags: Sales strategy, Advertising & Promotion, Sales force management, telemarketing, positioning, public relations, sales, radio, training, TV, advertisement; Case studies
Market Directions: This case studies Market Directions has assisted many of its clients in setting clear objectives— identifying the strategies to meet those objectives and gathering the resources required to deliver the results. Market Directions produced a strategic business and marketing plan for Telecommunications Company that resulted in over $30 million in...; Tags: telecommunications, strategy, marketing, sales; White papers
The DMA Inaugurates Direct & Interactive marketing Certificate Program: The Direct Marketing Association The DMA has announced a new Certificate in Direct and Interactive Marketing program, which is structured to provide newcomers – as well as more experienced professionals. To accommodate demanding work schedules, courses can be spread over an 18-month period that will begin after the completion of...; Tags: Marketing, Program, DMA; White papers
10 Ways To Make Your Web Site 'Sticky': If you've figured out the kind of web site your business needs, it's time to discuss how to attract visitors to your site and to keep them around long enough to develop a relationship. Nowadays the online experience is all about getting immediate right answers. Rarely do visitors bother to...; Tags: Web site development, Web technology, Channel management, Microsoft Corp., Web site, Web; White papers
Tips For Setting Up Your Web Site And E-Mail Accounts: Signing up for Microsoft Web Hosting allows you to create an online representation of your business. Once you decide what to host on your site, you will want to come up with an effective domain name - one that is memorable. Points to consider when choosing your domain name and...; Tags: Domain names, Web site development, Web technology, Channel management, Microsoft Corp., domain name, Web hosting, Web site, Web, e-mail; White papers
Build A Direct marketing Mailing List: Building your direct marketing mailing list carefully from the start can ensure that you have a successful direct mailing campaign. You end up with better results from the mailing, and you don't waste mailing campaign funds. But where do you get the contacts you need to compile a mailing list?...; Tags: Sales channel, Advertising & Promotion, Marketing research, Microsoft Corp., direct marketing, mailing list, commission, Web site, Web; White papers
5 Ways Blogging Can Help Your Business: Web logs, or "Blogs," are more than a passing Internet fancy, and they're not confined to the worlds of politics and high-tech, but also to the customers of businesses big and small. It's a journal posted on a Web site, updated on a regular basis and containing news, opinions, ideas...; Tags: Blogging, Web site development, Microsoft Corp., blog, income, Web site, Web, Internet; White papers
10 Rules For Successful Permission-Based E-Mail marketing: In e-mail marketing, consumer trust is something you have to earn. One of the best ways is to respect consumers' wishes when it comes to e-mail. An angry online customer can broadcast his ire to millions by creating an "I hate [your company]" web site, e-mailing the experience to friends,...; Tags: Marketing research, Microsoft Corp., email marketing, permission, e-mail, message board, Web, phone, Web site; White papers
Building A Web Site The Easy Way: You still don't have a web site? Maybe you've been putting it off because the idea of designing, building and maintaining a Web site seems too complicated and expensive. Well, affordable electronic tools can now automate the process. All you have to do is select the design you want. You...; Tags: Web site development, Web technology, Channel management, Microsoft Corp., Web site, branding, Web, marketing, tool; White papers
What Kind Of Web Site Does Your Business Need?: No business can afford to keep ignoring the web. Stop dilly-dallying. It's easier than you think. The advice that this paper gives will help you create an effective plan - and it could also help you if you have a web site but aren't getting the results you want from...; Tags: Web site development, Channel management, Web technology, Microsoft Corp., Web site, Web, brand, marketing; White papers
9 Things Not To Have On Your Web Site: When it comes to your company's web site, there's no shortage of advice on what you absolutely have to have there. But little is often said about those elements that should never see the light of day. And that's too bad, because poor planning and neglect of your Web site...; Tags: Web site development, Web technology, Channel management, Microsoft Corp., Web site, Web, security; White papers
Resolving Financial Crises in Emerging Market Economies: Despite the speed and strength of the recovery that followed the recent crises in emerging market economies, and despite the substantial investment in reforms now underway to reduce the vulnerability of these economies to future crises, it's fair to say that managing the consequences of the growing integration of national...; Tags: Marketing research, Financial services, emerging market, financial system, financial; White papers
The Four Fatal Fiascos of Dealing with the Media: There are many things that can go wrong when one deal with the media, especially in the aftermath of an incident that has placed company in a negative light. There are many things that one should do and say in times of crises like these. However, should avoid four major...; Tags: fiasco, training; White papers