Resources

2 Resources for

marketingpilot

Digital Asset Management Guide for Marketers 3: The Next "New Thing": This paper provides a look at the evolution of digital asset management and what may lie beyond it. Digital asset management continues to evolve under the forces of two influences: greater integration of digital asset management into other applications and greater integration of digital asset management into the server and...; Tags: Digital Asset Management, MarketingPilot, Operational Planning, Business Operations; White papers 2003-04-29
Gaining Competitive Advantage With a Financial Services Marketing Information System: Financial Service marketers need to have a broad range of skills within a single enterprise. They need to be experts in B-B and B-C; business is incredibly competitive; and lines of business operate highly independently. With an industry that is fast consolidating, it's only recently that institutions have woken up...; Tags: Financial, Financial Service, Competitive Advantage, MarketingPilot, Financial Planning, Financial Services, Finance; White papers 2003-04-02