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- The Role of Intranets and Other e-Channels in Employee Communication Preferences
- Analysis of survey results from 21 large organizations in the last seven years shows employees' preferred use of electronic channels may vary from commonly believed assumptions. As additional electronic choices become available, preference for electronic channels overall increases; the new electronic options do not replace other existing electronic channels in...
- White papers 2005-01-15
Additional Resources
- Enabling Reseller Success
- To operate successfully, resellers need support from the company whose products they sell. If your company partners with resellers, they should be provided easy access to technical support; offer them a helpline as well as online access to your resources, skills, and experience. Incentive programs can encourage resellers to do...
- Articles 2007-02-28
- Getting the Best Results from Your Advertising Agency
- In order to show themselves in the best light, advertising agencies will make a lot of claims and promises when trying to win new business. Once an agency has been selected, it is important to regularly review agency performance to see that initial promises are being kept, and that the...
- Articles 2007-02-28
- Increasing the Productivity of Your Sales Force
- The first task of a program to improve sales force productivity is to determine how much time the sales force actually spends selling. Factors such as poor call rates, travel time, sickness, and vacations all serve to reduce potential sales time. Database techniques can improve sales performance by enabling analysis...
- Articles 2007-03-27
- Centralizing Retailer and Distributor Marketing Programs
- As with any marketing campaign, consistency is key when you are implementing marketing programs with your retailers or distributors. Managing these programs centrally helps ensure consistency and efficient use of funds, so that you communicate your message—and your brand—as strongly as possible.What You Need to KnowWhy can't local outlets develop...
- Articles 2007-05-01
- Communicating Effectively Through a Company Brochure
- Company brochures can serve to reassure customers, suppliers, and other business partners that you are a sound organization. Use a brochure to communicate your organization's strengths. Most brochures include a description of a company's product offerings, management, and key financial data. In addition to this basic information, you can describe...
- Articles 2007-05-01
- Conducting Effective Test Marketing
- When launching a new, mass-market product or marketing campaign, you should first conduct a small-scale launch or other customer research in a test market. The purpose of this type of test marketing is to gauge how products will be received on a wider scale. Test marketing helps ensure your product...
- Articles 2007-05-01
- Gauging Advertising Effectiveness
- No matter the medium, it costs to advertise. So, how do you know whether your investment is garnering a return? It starts with solid objectives that are clearly defined. From there, it's about measurement. This article will help you develop a strategy for knowing whether and to what extent your...
- Articles 2007-05-08
- Improving Customer Service on the Phone
- A customer's first contact with an organization is often by telephone. That's why it's helpful to periodically evaluate how your organization receives and manages phone contact and identify opportunities to improve the quality and accuracy of communications.What You Need to KnowInteractive Voice Response IVR and similar services appear impersonal. Isn't...
- Articles 2007-05-08
- Improving Lead Conversion Rates
- When trying to grow a business, finding potential new customers—known as leads—is just the beginning. Before they can benefit you in any way, those leads must be turned into sales. This process can be approached systematically. First, you must ensure that the leads are suitable in the first place, which...
- Articles 2007-05-08
- Implementing a Marketing Strategy
- Choosing and implementing a rock-solid marketing strategy is probably the single most important factor contributing to the long-term sustainable success of any business venture. Yet, most businesses don't have one. Even businesses that do have a strategy often do not implement it one hundred percent. Small businesses that have the...
- Articles 2007-06-26
- Collaborating With Customers in Product Development
- To some, "new product development" means inventing something new. In reality, though, most new products are modifications of existing products or ideas. Sometimes, adding an element of service onto an existing product is also referred to as new product development.The power of new product development lies in the potential for...
- Articles 2007-10-10
- Understanding Marketing Ethics
- Standards for marketing ethics guide companies in their efforts to do "the right thing." These standards help identify acceptable practices, foster internal control, and deal honestly and fairly with customers. They also ensure businesses comply with the law. Sometimes companies develop and publish their own ethical standards; other times they...
- Articles 2007-11-30
- Phelon Group and American Marketing Association Offer First Customer Reference Program Training Series in New York
- April 28-29 American Management Association Conference Center New York, NY Register: www.marketingpower.com/tscrp
- Research articles 2005-04-04
- Minnesota Chapter of American Marketing Association Announces ''Marketing Boot Camp'' for New Marketing Professionals
- WHAT: American Marketing Association "Marketing Boot CampTM" for new marketing professionals WHEN: Thursday, April 21, 2005: 8:15 a.m. - 4:30 p.m. (registration/breakfast from 7:45 - 8:15 a.m.) and Friday, ...
- Research articles 2005-03-25
- The American Marketing Association and Reshare Corporation Present ''Collaborative online/offline sales & marketing: enhancing brand equity, decreasing customer defection, diminishing channel conflict''
- MINNEAPOLIS -- The webcast will be held on Thursday May 12th, 2005 at 12:00 Noon CDT. Enroll at http://www.marketingpower.com/webcast5-12
- Research articles 2005-04-28
- Calendar.(Calendar)
- July 10-12 The American Marketing Association will present its Nonprofit Fundraising Conference at the Mandarin Oriental in Washington, D.C. For more information, call 800-AMA-1150 or on the Web www.MarketingPower.com. 12-14 The Direct Marketing Association of Washington and the Washington, D.C....
- Research articles 2006-07-01
- AGENDA.(News)
- Oct.11-15 The DMA 86th Annual Conference & Exhibition The Direct Marketing Association Orlando, Fla., The Orange County Convention Center (212) 790-1500 www.the-dma.org Oct. 15-16 Making the Business Case for...
- Research articles 2003-09-15
- AGENDA.(Calendar/Datebook)
- Oct. 15-16 B-to-B Marketing: Making the Business Case for Web-Marketing American Marketing Association and Institute for the Study of Business Markets Chicago Hyatt Regency Chicago (800) AMA-1150 www.marketingpower.com/webmarketing ...
- Research articles 2003-10-13
- AGENDA.(News)(Calendar)
- Oct. 15-19 DMA '05 Conference & Exhibition Direct Marketing Association Georgia World Congress Center Atlanta www.the-dma.org Oct. 20-21 Meeting & Event Style Show Bizbash and Meetings & Conventions ...
- Research articles 2005-10-10
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