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- SWOT Team: How Do You Pitch Quality?
- In the age-old quality-versus-cost race, quality—slow and sure—sets the pace. Cost bursts ahead regularly with discounts, exclusive offers, and promises to save time. Sometimes it is difficult to tell who will win. This article discusses various issues pertaining to this concept. Some of these issues are identifying communication gaps; building...
- White papers 2003-11-04
- SWOT Team Questions Click Data: Too Much Detail Or Not Enough?
- These days, metrics, and measurements are the order of business. Strategically and tactically, the latest tools, techniques, and technology bolster efforts, delivering on the promises of the Web frontier. However, a question, which arises, is just how much information is required to be effective in one-to-one communications? If one believes...
- White papers 2003-12-16
- SWOT Team Addresses MarCom Breakdown
- In today's global economy, companies have locations all over the world. Communicating effectively between offices can be a challenge. Even when the company is profitable, if the formal business and marketing practices are weak or too unstructured that profitability may not last forever. This article tackles internal communications. The SWOT...
- White papers 2003-10-21
- SWOT Team: Coordination Can Be Painful
- Finding the coordination can be challenging. However, coordinating two sides of business can be downright painful. This article discusses how to better coordinate call center and marketing teams. From the SWOT Team, five action steps emerged that can make fine strategic and tactical additions to business plan. These are forget...
- White papers 2003-09-16
- Survive An Acquisition With The SWOT Team
- The aftermath of an acquisition is not pretty. When a company is purchased, most people affected usually are not prepared. They are thrown into a completely new situation, usually chaos. They do not get time to assimilate. This issue calls on good and bad experiences. To help simplify this task,...
- White papers 2003-09-30
- SWOT Team: Customer Loyalty In The Midst Of Change
- The art of progress is to preserve order amid change, and to preserve change amid order. Successful businesses walk this fine line and know that if they do not transform their organization, they will not grow. To thrive, they face change head on. The recommendations received for this revolve around...
- White papers 2003-11-18
- SWOT Team Sustains Bare-Bones Staff
- This article provides some useful tips to the ones leading a lean marketing team. It offers the keys to put some meat on a marketing team's bones without adding bodies. The tips offered here could enable managers to increase productivity without working overtime and with the existing staffers. The paper...
- White papers 2003-10-14
- SWOT Team Ponders The 4 P's—Still Relevant Today?
- This particular article tries to provide with appropriate suggestions to managers inquisitive on the management tools and its applications. Over here two typical cases of how the four P's of marketing—Product, Place, Price, and Promotion—could enable a manager in the Internet era. The issue addressed here is not about the...
- White papers 2004-01-13
- SWOT Team: Taking Action
- Year after year, resolutions are made across the human race. This dawn of the New Year has seen many managers stead fasting to achieve the set goals in a determined deadline. In addition, SWOT analysis tool being the order of the day, managers are keen to understand how this tool...
- White papers 2004-01-20
- SWOT Team Spies On The Competition
- In today's climate, businesses need more than fluff to stay ahead of the competition. This article discusses how SWOT spies on the competition. The various steps or ways which can be adopted include: ask questions before deciding, use budget on a sales solution, use budget on a branding solution, use...
- White papers 2003-09-23
- SWOT Team Helps Ease The Squeeze For Marketing Funds
- This article discusses how and why SWOT team helps to ease the squeeze for marketing funds. Marketing professionals' struggle with a great paradox: in a tight economy, marketing becomes even more vital—but it is usually the first expense cut from the budget. This issue's dilemma is the battle for a...
- White papers 2004-01-06
- Planning Process Out The Window? SWOT Team Gets It Back
- The focus of this article is upon what goes on in the planning sessions. In addition, it discusses on how to make strategic planning more productive. For doing this the steps which can be adopted include: setting up the priorities, setting a plan and stay organized around it, tracking each...
- White papers 2003-10-28
- SWOT Team: Internal Politics Can Sink Your Marketing Boat
- Internal politics and conflicts can hamper the productivity of an organization on the whole. It may seem far from being true to sift through the politics to get the job done. Individual personalities have individual ways of dealing with political breeding grounds. This article suggests three themes to organize newsletter...
- White papers 2003-09-09
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