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174 Resources for

marketingprofs

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Does Your Marketing Strategy Drive Up to Echo Point?: "Most marketing strategy is phooey. It's not so much because the strategy's not good, but because the strategists don't drive their marketing strategy to Echo Point. This article explains about strategy whcih drive up to echo point and it also discusses about the weakest chain in every marketing plan."...; Tags: Marketing research, MarketingProfs, marketing strategy, marketing, strategy; White papers
New Products: The Real Challenge Is In Execution, Not Strategy: A research study is implemented exploring the factors that have an impact on a company's ability to succeed in the ever-important CPG growth domain. The survey, titled "Creativity in New Products, A Reality Check," queried 128 senior CPG marketers to gauge the challenges they face in growing their businesses as...; Tags: Branding, MarketingProfs, brand equity, strategy, survey, brand; White papers 2007-12-11
Partnership Brand Marketing: It's About Distribution Channels: Branding is always mentioned when we speak with clients, but the author have found that very few companies really understand what a brand is and why it is important to their overall marketing strategy. Branding is very important to the business and possibly the most important asset one can develop....; Tags: Branding, MarketingProfs, brand, marketing strategy, partnership, asset, marketing; White papers 2007-10-09
Launching Your Product: Seven Marketing 'Musts': A jolt. That's what one want from his or her product launch. Impacts that will ripple through the customer base, resound with the prospects, and shake up the competitors. Smart, strategic launches always create a jolt. It's the way to jumpstart a product, gain market share, enhance a brand. How...; Tags: Marketing research, MarketingProfs, jolt, marketing, brand; White papers 2006-12-12
Six Steps To Jumpstart Your Product And Marketing Strategy: Are you ready to transition a product into new markets or define next generations of a solution? Knowing in which direction to take the product and marketing strategy can be difficult to determine, taking many months and using significant resources. This paper gives six steps to jumpstart strategy-planning efforts with...; Tags: Marketing research, MarketingProfs, marketing strategy, marketing, strategy; White papers 2006-10-17

Why You Should Elevate Partnership Brand Marketing To The Strategic Level: Product and Brand failures occur on an ongoing basis to varying degrees within most product-based organizations. This is the negative aspect of the development and marketing process. In most cases, this failure rate syndrome ends up being a numbers game. There must be some ratio of successful products to each...; Tags: MarketingProfs, partnership, brand, marketing; White papers 2005-12-13
RetailÆs Marketing Management Challenge: As retailers strive to touch consumers at every step of the purchase cycle, retail marketing has evolved to become a mosaic of mass-media branding, tactics for driving store traffic, in-store experience, and loyalty programs. Brand-equity TV campaigns are overlaid with local newspaper, radio, and direct mail to get consumers into...; Tags: Marketing research, MarketingProfs, direct mail, marketing, point-of-sale, branding, credit card, radio, TV; White papers 2006-07-18
Managing Your Marketing Career: Creating Your Personal Communications Plan: Every company has one. Every not-for-profit. Every professional organization. Every celebrity. Every city. And as a career-minded marketer, one should have it too. The personal communications plan. One may be probably very familiar with the concept of communications planning. Perhaps one manages the communications for the company. Now the need...; Tags: MarketingProfs, career, brand, marketing; White papers 2006-07-11
How to Test Your Competitive Market Strategy: In today's world of accelerated product lifecycles, the instant diffusion of information, and rapid globalization, the competitive landscape is not getting any easier or safer to navigate. As Kotler writes in his well-known textbook, Marketing Management, "Markets have become so competitive, understanding customers is no longer enough." This paper gives...; Tags: Product marketing, Marketing research, MarketingProfs, product lifecycle, marketing strategy, globalization, marketing; White papers 2006-03-07
How to Get Closer to Customers: The road to business success is rough. The business literature is crammed with descriptions of processes that would challenge the top executives while leading their companies to success. Commoditization, innovation, globalization, disruption, and others ? is heard allover. Simultaneously opportunities and threats, these processes can blur the leaders' visibility, making...; Tags: Leadership, MarketingProfs, globalization, leader; White papers 2006-02-21
How to Implement a Winning Segment Strategy: This paper describes the best way to identify and serve customers in the target segments. Segmentation could be the marketing tool that sets the company apart from the competition. The business organization that goes all the way from developing a winning segment strategy to committing the resources needed to implement...; Tags: MarketingProfs, strategy, marketing; White papers 2006-02-21
Branding: All You Need Is Love: As a marketer, one is quite aware of the connection between branding and emotion. It's clear that people make decisions in life based on emotion. And decisions about the brands with which many choose to associate are incredibly emotional. As said by Blaise Pascal "The heart has its reasons which...; Tags: MarketingProfs, branding, brand loyalty, brand; White papers 2006-02-14
The Compounding Effect of Micro-Gains in Marketing: This paper explores online marketing and sales functions which are often divided up between different people, groups, or even offices. One person watches over Pay-Per-Click (PPC) optimization, another handles outbound emails, another is responsible for the text on the home page, while another group entirely is working on the site's...; Tags: Marketing research, MarketingProfs, pay-per-click advertising, shopping cart, marketing, sales, e-mail; White papers 2006-02-07
Four Factors That Distinguish Services Marketing: This paper describes inseparability, variability, and perishability, the four characteristics which affect the way clients behave during the buying process and the way organizations must interact with them. To ensure business success, services marketing professionals must clearly understand these characteristics, how they affect client behavior, and how their organization can...; Tags: MarketingProfs, marketing; White papers 2006-01-31
The Hidden Value in Search Listings: There's no doubt that Search Engine Marketing (SEM) is accountable when it comes to measuring marketing effectiveness. All a person needs in his Web logs, a good analytics program and marketing expertise to interpret the raw data. A few simple metrics are total pageviews, daily unique visitors, total visits, first-time...; Tags: Marketing research, SEARCH, MarketingProfs, search listing, search engine marketing, analytics, marketing, search engine, Web; White papers 2005-08-09
Can You Afford Not To Optimize Your Site?: From the executive summary: 'Investing in a search marketing campaign is like spending money on any other type of marketing. The costs parallel the challenges. And, everyone's challenges are different. The scope of search engine optimization and marketing is extensive in regards to application and implementation. Search marketing, also known...; Tags: Marketing research, Web site development, SEARCH, MarketingProfs, marketing, Internet marketing, search engine optimization, Web site, search engine, Internet, Web; White papers 2004-11-09
Mystery, Model, Method, Madness: The Realities Of Brand Evolution: From the executive summary: 'The 21st century is an unprecedented time of marketplace mysteries. But, instead of developing models to explore the mysteries, most established brands move into the madness phase as they place more and more emphasis and pressure on their worn-out methods. Successful brands continue to come and...; Tags: Branding, MarketingProfs, brand; White papers 2004-10-05
How To Avoid New-Product Pricing Traps: From the executive summary: 'Numerous traps can sidetrack well-intentioned new product pricing strategies. The research indicates that there are fewer chances that new products will hit their volume and profit goals. Experts suggest that avoiding the traps can be critical for firms that depend on successful new product launches to...; Tags: MarketingProfs, trap, strategy; White papers 2004-09-14
Neuromarketing: Unlocking The Decision-Making Process: From the executive summary: 'Bridging the gap between mind and behavior is one of the key challenges faced by marketers today. Neuroscience has been around for many years. Hence, its principles are being tested in business by its ability to affect the bottom line.' The process is known as neuromarketing....; Tags: Tools & Techniques, MarketingProfs, decision-making, business process; White papers 2004-09-07
Evolve Or Die: The Changing Model Of The Advertising Model: From the executive summary: 'The traditional advertising agency is now facing competition on all fronts. Upstream are the marketing consultancies, brand consultancies, and research firms, claiming to provide the strategic planning offered by agencies. Downstream are media firms and production houses, some of which are now getting into the business...; Tags: Advertising & Promotion, MarketingProfs, advertising agency, advertisement, Strategic Planning, agency, brand, marketing; White papers 2004-08-31