Resources

207 Resources for

marketingprofs

Subscribe to this listing via:
RSS
Email

BNET Resources

Multi-Touch Direct Marketing Campaigns Increase Results by Over 65%: PointClear ( www.pointclear.com ), the Business Prospect Outsourcing company, documents that successful companies are shifting from large and costly single media campaigns to direct marketing campaigns that use a mix of media such as phone calls, email and direct mail to build familiarity and repetition with targeted prospects. The most...; Tags: MARKETING, MarketingProfs, media, multi-touch, SALES; Research articles 2006-05-02
MarketingProfs.com Selects Zoomerang as Official Online Survey Partner: MarketTools, Inc., the leading innovator of online marketing research, announced today that its leading self-service survey solution, Zoomerang, has been selected as the Official Survey Partner of MarketingProfs.com. Using Zoomerang, MarketingProfs.com Premium members will be able to survey and collect feedback from customers, employees, colleagues and students in real-time...; Tags: MarketingProfs, survey; Research articles 2006-01-31
New Marketing Models: Easy in Theory, Difficult in Practice: Article deduces that by focusing on price, the models induce a lack of brand loyalty which manufacturers will be loath to endure. Innovative pricing models are only interesting when one has a high involvement purchase and there are little substitutes. But people are trying to extend this rather specialized model...; Tags: Theory, MarketingProfs, Pricing Strategy, Pricing Model, Pricing, Marketing Research, Marketing; White papers 2000-11-26
The Biggest Reason Why Customers Are So Indecisive: Article explains the reason why customers are so indecisive. It suggests that people need to be gratified psychologically. This instinct of distrust is hard wired in our brains, and one could do well to pay attention to it. A lack of adequate detail doesn't help to build the trust, which...; Tags: MarketingProfs, Customer; White papers 2003-03-04
How Do Customers Make Tradeoffs: When customers shop for products, they tend to reduce a complex buying decision by using what is known as a "consideration set". The implication of the existence of customer's consideration sets is that trade-offs must be measured at the level of the customer's consideration set. Article suggests to ask customers...; Tags: MarketingProfs, Customer, Marketing Research, Sales Channel, Marketing, Sales; White papers 2000-01-01

Snakeplots for Understanding Customer Perceptions: Article explains that how customers view or perceive the different products on the market. One technique that clearly depicts these customer perceptions is "snake-plot". It is a technique that falls under the umbrella term of "perceptual mapping." The reason for the necessity of competitor analysis is clearly indicated by the...; Tags: MarketingProfs, Productivity, Benefits, Human Resources; White papers 2000-01-01
The Dignity of Discount: Retailers should provide consumers with the opportunity to practice frugality in a way that doesn't seem frugal, while lifting the perception of their quality of life. Such retailers are providing consumers with a dignified shopping experience at a time when it is hard to be a consumer. Article informs what...; Tags: Retail Company, MarketingProfs, Retail; White papers 2002-12-03
Passionate Customer Universe: In the United States, TiVo a video recorder company enjoys a that rivals Krispy Kreme's, it has not made the leap to the mass-market phenomenon of customer evangelism. TiVo faces several tall hurdles. It states that for a pr; Tags: MarketingProfs, TiVo Inc., Corporate Communications, Marketing; White papers 2003-01-01
Tool Designed To Help: The Marketing Scenario is a practical to make sure that one have a winning marketing strategy to support the brand. One can do a reality check on those dreams of success to learn if they make any sense. The Marketing Scenario is a sy; Tags: MarketingProfs, Tool, Marketing Scenario, Marketing Research, Marketing; White papers 2003-01-01
Profit Maximization And Knowledge Management: This article states that marketers are "chasing rainbows" in setting impossible objectives around sustained growth, brand differentiation, persuasive advertising, and . It states that marketers need to set achie; Tags: Brand, Knowledge, MarketingProfs, Branding, Knowledge Management, Business Intelligence, Strategy, Marketing, Enterprise Software, Software, Data Management, Management; White papers 2003-01-01
Game Over : New Rules For Advertising: This article defines new rules followed by ad agencies. It state that the old ad game, long played by one set of rules, is just about over which requires huge marketing budget. Because of that reason, marketers are crying out for help. How can they do mor; Tags: Advertisement, MarketingProfs, Games, Personal Technology; White papers 2003-11-25
Management confirmed: Recent study by the Weatherhead School of what is already known that satisfaction has little to do with loyalty. What was a surprise, however, was clear evidence that trust was not the deciding factor, either at least not trusts alone; Tags: MarketingProfs; White papers 2003-01-01
Sales prospective: This article discusses the concept of "Fresh Backed Marketing" which means providing the products, which are desired by the customers, embracing and actually integrating into the marketing initiatives what has happened to every single aspect of the lives; Tags: MarketingProfs, Marketing Research, Sales Strategy, Marketing, Sales; White papers 2003-01-01
A Tale of Two Sales Pages: Which One Ends Up With the Paying Customers?: By giving the customer less than complete information, sellers increase the trust risk factor. They are telling her to trust when she doesn't even know him. She'd rather be sillier and end up paying more than end up with egg on her face. Article emphasizes that when a customer comes...; Tags: MarketingProfs, Customer, Sales Strategy, Sales Force Management, Sales; White papers 2003-08-12
The Dangers of Free-Riding: Manufacturers and retailers have traditionally hated free-riding, for obvious reasons. Academic research indicates that over time free-riding will lower the incentives for sellers to maintain their service levels. It also attracts only the most price sensitive consumers. Read in the article that free-riding is used as good news for consumers....; Tags: Retail Company, MarketingProfs, Retail; White papers 2001-03-24
Six Sales Guide Mistakes: Most companies spend their marketing budgets generating market awareness, but spend precious little equipping their sales force with the knowledge to sell. And in today's economy, selling is anything but easy. The article discusses the mistakes which are made during the sales. Some of these include: Failing to involve the...; Tags: Sales Force, MarketingProfs, Mistake, Sales Guide, Sales Strategy, Sales Force Management, Sales; White papers 2003-02-11
How to Sell IT and Professional Services in 20 Minutes: In today's high tech selling market, the key for most IT and professional services salespeople is not just finding prospects to talk with, but also finding prospects that will buy. To sell more IT and services, as salespeople one need to value our time more than the prospect does. The...; Tags: Information Technology, Prospect, Professional Services, MarketingProfs; White papers 2002-06-25
Increase Sales with Color, Sound, Taste, Smell & Touch: Marketing is largely a game of getting the customer to perceive the product or service in a certain way. Perception occurs when one of the five senses vision, hearing, taste, smell and touch is affected. In this way, marketers use color, sound, flavors, scents and surface to shape your perceptions....; Tags: MarketingProfs, Sales, Perception, Marketing Research, Marketing; White papers 2001-03-08
You'll be Judged by Your Voice: From its earliest days, the Net has been home to a rich variety of voices. Never before have regular people had the means to communicate their views to such a large and diverse audience. The technology of the net allowed anyone and everyone to publish their views. From Usenet, to...; Tags: Voice, MarketingProfs, Telecommunications; White papers 2001-10-09
Don't Duplicate ... Differentiate!: Article is about the online business and focuses on e-commerce practices. In today's increasingly competitive marketplace, the demand for specialized products or services will increase. If the business sells everything or to everyone, chances are the audience will not perceive any greater value in buying from one than from anyone...; Tags: MarketingProfs, E-business, Web Technology, E-business/E-Commerce, Internet; White papers 2002-02-05