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	<title><![CDATA[marketingprofs Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/marketingprofs.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to marketingprofs]]></description>
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		<title><![CDATA[Is Your Company A Customer Survey Score Whore?]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1089675]]></link>
		<description><![CDATA[Becoming a hero to your customers is more about reliability than it is about heroics. You don't have to leap tall buildings in a single bound. If they could just count on you to always deliver, to always be there, to fix what ails them, to really care... well, things...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 01 Jan 2009 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/marketingprofs.html"><![CDATA[MarketingProfs]]></category>
		<category domain="http://resources.bnet.com/topic/customer+survey.html"><![CDATA[Customer Survey]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[How To Be A Good Public Relations Client]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=973815]]></link>
		<description><![CDATA[Since public relations isn't done "To" a company - it's done "With" the management team or owners - there's an essentially different nature to how this kind of professional service is successfully delivered. It's much more akin to legal or medical services with the "Defendants" or "Patients" having to be...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 14 Oct 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketingprofs.html"><![CDATA[MarketingProfs]]></category>
		<category domain="http://resources.bnet.com/topic/public+relations.html"><![CDATA[Public Relations]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
	</item>
	<item>
		<title><![CDATA[Direct-To-Consumer PR Reflects Power Of DIY]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=972663]]></link>
		<description><![CDATA[Any PR strategy focused solely on media gatekeepers is missing a large piece of the market. While there's still value in sending your message via traditional media, more and more prospective customers are doing their own research online, bypassing newspaper, magazines, radio, and TV completely. This paper gives five tips...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 02 Sep 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/media.html"><![CDATA[Media]]></category>
		<category domain="http://resources.bnet.com/topic/marketingprofs.html"><![CDATA[MarketingProfs]]></category>
		<category domain="http://resources.bnet.com/topic/direct-to-consumer+pr.html"><![CDATA[Direct-To-Consumer PR]]></category>
		<category domain="http://resources.bnet.com/topic/public+relations.html"><![CDATA[Public Relations]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
	</item>
	<item>
		<title><![CDATA[Identity PR: Reaching The Minds (And Wallets) Of Today's Diverse Consumers]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=973811]]></link>
		<description><![CDATA[As you create more targeted marketing, PR, and media plans, give serious consideration to creating ads that feature the target audience group prominently in the foreground - as the main players, not background figures. Prospects consciously and subconsciously look for people like themselves in your ads. Where you place your...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 13 May 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/marketingprofs.html"><![CDATA[MarketingProfs]]></category>
		<category domain="http://resources.bnet.com/topic/audience.html"><![CDATA[Audience]]></category>
		<category domain="http://resources.bnet.com/topic/identity.html"><![CDATA[Identity]]></category>
		<category domain="http://resources.bnet.com/topic/public+relations.html"><![CDATA[Public Relations]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
	</item>
	<item>
		<title><![CDATA[New Products: The Real Challenge Is In Execution, Not Strategy]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=345543]]></link>
		<description><![CDATA[A research study is implemented exploring the factors that have an impact on a company's ability to succeed in the ever-important CPG growth domain. The survey, titled "Creativity in New Products, A Reality Check," queried 128 senior CPG marketers to gauge the challenges they face in growing their businesses as...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 11 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/marketingprofs.html"><![CDATA[MarketingProfs]]></category>
		<category domain="http://resources.bnet.com/topic/research+study.html"><![CDATA[Research Study]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
	</item>
	<item>
		<title><![CDATA[Partnership Brand Marketing: It's About Distribution Channels]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=345584]]></link>
		<description><![CDATA[Branding is always mentioned when we speak with clients, but the author have found that very few companies really understand what a brand is and why it is important to their overall marketing strategy. Branding is very important to the business and possibly the most important asset one can develop....]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 09 Oct 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/partnership.html"><![CDATA[Partnership]]></category>
		<category domain="http://resources.bnet.com/topic/marketingprofs.html"><![CDATA[MarketingProfs]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[The 'Secret Recipe' For PR Success]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=973807]]></link>
		<description><![CDATA[Successful Public Relations PR isn't really free. Although businesses don't pay for PR the same way they pay for advertising space, to get results PR requires time, expertise, and effort. PR success isn't mysterious. It comes down to a mix of old-fashioned research, savvy trend-watching and good people skills. It...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 19 Jun 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketingprofs.html"><![CDATA[MarketingProfs]]></category>
		<category domain="http://resources.bnet.com/topic/public+relations.html"><![CDATA[Public Relations]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
	</item>
	<item>
		<title><![CDATA[Is Your Communications Policy Mired In The Past?]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=973803]]></link>
		<description><![CDATA[The more mature the company, the more mature the Public Relations PR policy. Unlike business processes and procedures, as well as product lines, that are constantly evaluated regarding their value to the company and the consumer, PR policy is seldom scrutinized. Few departments look closely to see whether old efforts,...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 17 Apr 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/policy.html"><![CDATA[Policy]]></category>
		<category domain="http://resources.bnet.com/topic/marketingprofs.html"><![CDATA[MarketingProfs]]></category>
		<category domain="http://resources.bnet.com/topic/public+relations.html"><![CDATA[Public Relations]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
	</item>
	<item>
		<title><![CDATA[Launching Your Product: Seven Marketing 'Musts']]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=345545]]></link>
		<description><![CDATA[A jolt. That's what one want from his or her product launch. Impacts that will ripple through the customer base, resound with the prospects, and shake up the competitors. Smart, strategic launches always create a jolt. It's the way to jumpstart a product, gain market share, enhance a brand. How...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 12 Dec 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/jolt.html"><![CDATA[Jolt]]></category>
		<category domain="http://resources.bnet.com/topic/marketingprofs.html"><![CDATA[MarketingProfs]]></category>
		<category domain="http://resources.bnet.com/topic/product.html"><![CDATA[Product]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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	<item>
		<title><![CDATA[Six Steps To Jumpstart Your Product And Marketing Strategy]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=345547]]></link>
		<description><![CDATA[Are you ready to transition a product into new markets or define next generations of a solution? Knowing in which direction to take the product and marketing strategy can be difficult to determine, taking many months and using significant resources. This paper gives six steps to jumpstart strategy-planning efforts with...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 17 Oct 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing+strategy.html"><![CDATA[Marketing Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/marketingprofs.html"><![CDATA[MarketingProfs]]></category>
		<category domain="http://resources.bnet.com/topic/product.html"><![CDATA[Product]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[RetailÆs Marketing Management Challenge]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=242417]]></link>
		<description><![CDATA[As retailers strive to touch consumers at every step of the purchase cycle, retail marketing has evolved to become a mosaic of mass-media branding, tactics for driving store traffic, in-store experience, and loyalty programs. Brand-equity TV campaigns are overlaid with local newspaper, radio, and direct mail to get consumers into...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 18 Jul 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketingprofs.html"><![CDATA[MarketingProfs]]></category>
		<category domain="http://resources.bnet.com/topic/brand-equity+tv+campaign.html"><![CDATA[Brand-equity TV Campaign]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Managing Your Marketing Career: Creating Your Personal Communications Plan]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=242415]]></link>
		<description><![CDATA[Every company has one. Every not-for-profit. Every professional organization. Every celebrity. Every city. And as a career-minded marketer, one should have it too. The personal communications plan. One may be probably very familiar with the concept of communications planning. Perhaps one manages the communications for the company. Now the need...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 11 Jul 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketingprofs.html"><![CDATA[MarketingProfs]]></category>
		<category domain="http://resources.bnet.com/topic/professional+development.html"><![CDATA[Professional Development]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/career.html"><![CDATA[Career]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Multi-Touch Direct Marketing Campaigns Increase Results by Over 65%]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200605/ai_n16138742]]></link>
		<description><![CDATA[PointClear ( www.pointclear.com ), the Business Prospect Outsourcing company, documents that successful companies are shifting from large and costly single media campaigns to direct marketing campaigns that use a mix of media such as phone calls, email and direct mail to build familiarity and repetition with targeted prospects. The most...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 02 May 2006 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/marketingprofs.html"><![CDATA[MarketingProfs]]></category>
		<category domain="http://resources.bnet.com/topic/media.html"><![CDATA[media]]></category>
		<category domain="http://resources.bnet.com/topic/multi-touch.html"><![CDATA[multi-touch]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[SALES]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[How to Test Your Competitive Market Strategy]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=242419]]></link>
		<description><![CDATA[In today's world of accelerated product lifecycles, the instant diffusion of information, and rapid globalization, the competitive landscape is not getting any easier or safer to navigate. As Kotler writes in his well-known textbook, Marketing Management, "Markets have become so competitive, understanding customers is no longer enough." This paper gives...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 07 Mar 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/marketingprofs.html"><![CDATA[MarketingProfs]]></category>
		<category domain="http://resources.bnet.com/topic/globalization.html"><![CDATA[Globalization]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/product+marketing.html"><![CDATA[Product Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[How to Get Closer to Customers]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=242421]]></link>
		<description><![CDATA[The road to business success is rough. The business literature is crammed with descriptions of processes that would challenge the top executives while leading their companies to success. Commoditization, innovation, globalization, disruption, and others ? is heard allover. Simultaneously opportunities and threats, these processes can blur the leaders' visibility, making...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 21 Feb 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/marketingprofs.html"><![CDATA[MarketingProfs]]></category>
		<category domain="http://resources.bnet.com/topic/business+literature.html"><![CDATA[Business Literature]]></category>
		<category domain="http://resources.bnet.com/topic/globalization.html"><![CDATA[Globalization]]></category>
		<category domain="http://resources.bnet.com/topic/leadership.html"><![CDATA[Leadership]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
	</item>
	<item>
		<title><![CDATA[How to Implement a Winning Segment Strategy]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=242423]]></link>
		<description><![CDATA[This paper describes the best way to identify and serve customers in the target segments. Segmentation could be the marketing tool that sets the company apart from the competition. The business organization that goes all the way from developing a winning segment strategy to committing the resources needed to implement...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 21 Feb 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/segment.html"><![CDATA[Segment]]></category>
		<category domain="http://resources.bnet.com/topic/marketingprofs.html"><![CDATA[MarketingProfs]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Branding: All You Need Is Love]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=242425]]></link>
		<description><![CDATA[As a marketer, one is quite aware of the connection between branding and emotion. It's clear that people make decisions in life based on emotion. And decisions about the brands with which many choose to associate are incredibly emotional. As said by Blaise Pascal "The heart has its reasons which...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 14 Feb 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/marketingprofs.html"><![CDATA[MarketingProfs]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[The Compounding Effect of Micro-Gains in Marketing]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=242427]]></link>
		<description><![CDATA[This paper explores online marketing and sales functions which are often divided up between different people, groups, or even offices. One person watches over Pay-Per-Click PPC optimization, another handles outbound emails, another is responsible for the text on the home page, while another group entirely is working on the site's...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 07 Feb 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/marketingprofs.html"><![CDATA[MarketingProfs]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Four Factors That Distinguish Services Marketing]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=242429]]></link>
		<description><![CDATA[This paper describes inseparability, variability, and perishability, the four characteristics which affect the way clients behave during the buying process and the way organizations must interact with them. To ensure business success, services marketing professionals must clearly understand these characteristics, how they affect client behavior, and how their organization can...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 31 Jan 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/marketingprofs.html"><![CDATA[MarketingProfs]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[MarketingProfs.com Selects Zoomerang as Official Online Survey Partner]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200601/ai_n16034776]]></link>
		<description><![CDATA[MarketTools, Inc., the leading innovator of online marketing research, announced today that its leading self-service survey solution, Zoomerang, has been selected as the Official Survey Partner of MarketingProfs.com.  Using Zoomerang, MarketingProfs.com Premium members will be able to survey and collect feedback from customers, employees, colleagues and students in real-time...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 31 Jan 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/marketingprofs.html"><![CDATA[MarketingProfs]]></category>
		<category domain="http://resources.bnet.com/topic/survey.html"><![CDATA[survey]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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