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marketingsherpa

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How to Market Yourself on Facebook
Facebook -- that's the social networking site used by college students, right? Not any more: Facebook has evolved into one of the Web's largest networks, with something like 46 million users. So what does this mean to you and your business? With a little know-how, you can use Facebook as...
Tags: Strategy, MarketingSherpa, Rick Broida, Facebook, industry
Blog posts 2007-11-01
Ways For PR Reps To Get Cozy With The MSM
Reporters and editors (like, um, me) are deadline driven folks, and it takes some effort to get their attention. If PR reps want reporters to read their emailed press releases (spam for journalists), its best to build relationships with them. MarketingSherpa has an interview with Advertising Age editor Jonah Bloom...
Tags: Cyberthreats, Spam, Joseph De Avila, PR Reps, Jonah Bloom, MarketingSherpa
Blog posts 2007-02-20
marketingsherpa's Email Award Winner Gallery 2007: Creative For Your Swipe File
The best 39 email campaigns of the past year are now ready for your viewing - and inspiration - at MarketingSherpa's 2007 Email Awards Gallery. Includes best B-to-B campaigns, best email newsletters, best retail promotions and even best podcasts from brands, such as Sprint, Olympus, Nickelodeon, Dell, AAA, Doubleday and...
Tags: e-mail, B2B, podcast, newsletter, brand
White papers 2007-03-13
marketingsherpa's Top 25 Case Studies on Marketing with Email Newsletters
This case study gives the brief introduction to 25 marketer's real-life stories of how to use an email newsletter to raise sales, generate leads, and keep customers happy:They are the best way to learn and get at the nitty gritty essentials."Case Studies on B2C email newsletters to lift online...
Tags: Corporate communications, newsletter, B2C, online store, e-mail, sales, marketing
Case studies 2003-01-01

Additional Resources

OTOlabs Wins marketingsherpa Email Marketing Award
Vail Resorts SnowMate Receives Silver Award for Best Consumer Non-Email Opt-in Messaging Campaign BOSTON, May 5 /PRNewswire/ -- OTOlabs, a permission-based digital marketing platforms company, was presented with a silver award in the Best Consumer Non-Email Opt-in Messaging category for its campaign, Vail Resorts SnowMate, at MarketingSherpa's...
Articles 2008-05-05
ExactTarget Launches New Do-It-Yourself Landing Pages Solution
Marketers Can Now Create Personalized Landing Pages with Ease SAN FRANCISCO -- ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, today announced the release of its do-it-yourself Landing Pages solution at the ad:tech conference in San Francisco. This technology enables marketers to quickly and easily...
Articles 2008-04-15
Fishbowl signs three new clients
ALEXANDRIA, VA. -- Fishbowl, the on-demand e-mail marketing software solutions company based here, has added Black-eyed Pea, Spicy Pickle and Mimi's Cafe to its client roster. The three restaurant brands operate an aggregate of 160 locations. Fishbowl, which was formed in 2000, now has more than 700 clients in North...
Articles 2008-04-07
'Report Spam' Button Broken According to Consumer Email Survey From Q Interactive and marketingsherpa
Q Interactive Calls for ISPs, Marketers, Advertisers, Publishers to Come Together and Agree on Solution CHICAGO, March 25 /PRNewswire/ -- Q Interactive (http://www.qinteractive.com/), a leading online marketing services provider, today announced the results of its "Spam Complainers Survey" jointly conducted with marketing research firm, MarketingSherpa. ...
Articles 2008-03-25
Intellidyn Garners Gold in marketingsherpa's Email Marketing Awards
Wireless News03-06-2008Intellidyn Garners Gold in MarketingSherpa's Email Marketing AwardsWIRELESS NEWS-March 6, 2008-Intellidyn Garners Gold in MarketingSherpa's Email Marketing Awards (C)2008 10Meters - http:// www.10meters.com Intellidyn has received a Gold Award for the "Best Automated Series (Auto Responder) (Consumer)" in MarketingSherpa's Email Marketing Awards ceremony held at the MarketingSherpa Email...
Articles 2008-03-06
Intellidyn Wins Gold in marketingsherpa's Email Marketing Awards
Wireless News03-06-2008Intellidyn Wins Gold in MarketingSherpa's Email Marketing AwardsWIRELESS NEWS-March 6, 2008-Intellidyn Wins Gold in MarketingSherpa's Email Marketing Awards (C)2008 10Meters - http:// www.10meters.com Intellidyn has received a Gold Award for the "Best Automated Series (Auto Responder) (Consumer)" in MarketingSherpa's Email Marketing Awards ceremony held at the MarketingSherpa Email...
Articles 2008-03-06
Intellidyn Wins Gold for Lead Incubation in marketingsherpa's 3rd Annual Email Marketing Awards
Highly-Effective One-to-One Email Marketing Solution Builds Relevant, Personalized Relationships That Convert Previously Overlooked Prospects into Funded Loans BOSTON -- Intellidyn[TM] Corporation (www.intellidyn.com) has received a Gold Award for the "Best Automated Series (Auto Responder) (Consumer)" in MarketingSherpa's 3rd Annual Email Marketing Awards ceremony held at the MarketingSherpa Email...
Articles 2008-02-29
Capterra Partners With marketingsherpa To Offer Landing Page Teleseminar
Latest Research Landing Page Optimization Reveals Insights for Software Marketers Capterra Publishes eBook about Converting Business Software Buyers to Leads ARLINGTON, Va. -- Capterra, Inc., the leading online destination for business software buyers, and MarketingSherpa, a research firm that tracks what works in all aspects of...
Articles 2008-01-24
MEDIA ALERT: ON24, Inc. Exhibits Webcasting and Rich Media Marketing Solutions at marketingsherpa's Business-to-Business Demand Generation Summit San Francisco
WHAT: ON24, Inc., the global leader of webcasting and rich media marketingsolutions, provides end-to-end solutions for sales lead generation andmarketing initiatives, including: -- LeadVantage(TM) LeadGeneration System : Systematic approach for creating, developing,prioritizing and presenting qualified sales leads. -- Bannercast :In-banner video streaming advertisements with registration, email questionsand other...
Articles 2007-10-24
Newsforce Launches Suite of Press Release Optimization Tools to Craft Optimized Press Releases for News Search Engines
Press Release Optimization Tools Integrate Keyword Tool, SEO Tool and Link Tool to Create Optimized Press Release Quickly and Get Ranking Reports Efficiently SAN DIEGO -- Newsforce Inc. (http://newsforce.com) today launched a public beta version of its suite of press release optimization tools which help users craft optimized...
Articles 2007-10-15
HubSpot to Sponsor and Exhibit at marketingsherpa's B-to-B Demand Generation Summit 2007
HubSpot will be sponsoring and exhibiting atthe MarketingSherpa B-to-B Demand GenerationSummit 2007 which will focus on the issues that are driving marketingtoday, including Internet marketing , search engine optimization andWeb 2.0 B-to-B marketing. The Summit will take place at the Seaport Hotelin Boston, Massachusetts on...
Articles 2007-10-11
Omniture Announces New On-Demand Webinar Showcasing How to Increase Conversion Through Landing Page Optimization
Omniture, Inc. (NASDAQ: OMTR), a leading providerof online business optimization software, today announced the newestaddition to the Marketing Experts On-Demand Webinar series entitled, "Landing Page Optimization: KeepReaders Moving Down the Sales Funnel." Online marketers will learn how touse landing page optimization to increase conversion rates and revenue...
Articles 2007-10-04
MEDIA ALERT: ON24, Inc. Exhibits Webcasting and Rich Media Marketing Solutions for Sales Lead Generation and Marketing Initiatives at marketingsherpa's Business-to-Business Demand Generation Summit
WHAT: ON24, Inc., the global leader of webcasting and rich media marketingsolutions, provides business-to-business marketers a full suite ofsolutions for sales lead generation and marketing initiatives, including: -- LeadVantage(TM) LeadGeneration System : Systematic approach for creating, developing,prioritizing and presenting qualified sales leads. -- Bannercast Liveand On-Demand : In-banner...
Articles 2007-10-03
InsideSales.com Technology Provides Data for New Study Published by marketingsherpa
InsideSales.com , the leading provider of Lead Managementsolutions, today announced the publication of its latest study on leadresponse strategies. Published by MarketingSherpa, and done in partnershipwith FranklinCovey, this study sought to determine the best time and day torespond to web leads. The groundbreaking details of this study and...
Articles 2007-09-07
Research Finds: Marketers View Registrations From Their Sites as the Highest Quality; At Odds With Buyers' Low Confidence in Vendor Websites
KnowledgeStorm Inc. ( www.knowledgestorm.com ), the Internet's top-ranked search resource fortechnology solutions and information, and MarketingSherpa ( www.marketingsherpa.com ), publisher of research, Case Studies andbenchmarking data on marketing, today announced the results of a jointresearch study on how marketers' practices align with technology buyers'expectations and preferences when it comes...
Articles 2007-08-07
Research Finds: B2B Technology Buyers' Search Behaviors Flying in the Face of Traditionally Held Search Engine Marketing Beliefs
KnowledgeStorm Inc. ( www.knowledgestorm.com ), the Internet's top-ranked search resource fortechnology solutions and information, and MarketingSherpa ( www.marketingsherpa.com ), publisher of research, Case Studies andbenchmarking data on marketing, today announced the results of a jointresearch study on how marketers' practices align with technology buyers'expectations and preferences when it comes...
Articles 2007-05-22
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