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- How to Market Yourself on Facebook
- Facebook -- that's the social networking site used by college students, right? Not any more: Facebook has evolved into one of the Web's largest networks, with something like 46 million users. So what does this mean to you and your business? With a little know-how, you can use Facebook as...
- Blog posts 2007-11-01
- Ways For PR Reps To Get Cozy With The MSM
- Reporters and editors (like, um, me) are deadline driven folks, and it takes some effort to get their attention. If PR reps want reporters to read their emailed press releases spam for journalists, its best to build relationships with them. MarketingSherpa has an interview with Advertising Age editor Jonah Bloom...
- Blog posts 2007-02-20
- Teleseminar Offers Research Findings to Improve Email Marketing; Silverpop Partners with MarketingSherpa
- ATLANTA -- Just in time to boost email marketing results in the coming year, Silverpop presents a teleseminar reviewing key findings from MarketingSherpa's newly released "Email Marketing Benchmark Guide 2006."
- Research articles 2005-12-05
- Omniture Announces New On-Demand Webinar Showcasing How to Increase Conversion Through Landing Page Optimization
- Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced the newest addition to the Marketing Experts On-Demand Webinar series entitled, "Landing Page Optimization: Keep Readers Moving Down the Sales Funnel." Online marketers will learn how to use landing page optimization to...
- Research articles 2007-10-04
- 105 Marketers & Agencies Share Real-Life Tips
- The lesson the author learned this year was not to think short term when hiring new people. When interviewing people for an open position, it's important not only to get the best person for the job, but also to know where that person truly wants to be in three to...
- White papers 2005-01-26
- MarketingSherpa Search Marketing Presentation 2006: Powerpoints, MP3 And Transcript
- The reader of this paper will find out what 3,944 marketers revealed about costs, conversions and what is working now for search marketing. The paper includes how to cope with rising cost per click, new "Norms" in search clickthrough and conversion rates, how consumers use search engines for offline purchase...
- White papers 2006-10-17
- 110 Marketers & Agencies Share Real-Life Tips
- Our market is corporate and medium sized businesses. The author has a list of a few hundred business people that we have spoken to over the phone and keep in contact with via email. We tested a new email system the other day that sends us a silent email notification...
- White papers 2006-01-17
- Search Marketing Benchmark Guide 2008
- The search marketing industry is still expanding rapidly - as much as 31% in the United States and 39% globally for 2007. This year-over-year growth will slow in time. Still, search budgets are increasing by double-digit percentages for many marketers, although we're hearing feedback that many of those increases are...
- White papers 2007-11-06
- Exclusive: Web Design God Steve Krug (Audio MP3 + Transcript)
- The author is a genuinely humble guy - so he will be fairly embarrassed when he sees we called him a 'Design god' in the headline above. But, we had no choice. Steve's the expert we admire more than any other Web designer on the planet nowadays. In this paper...
- White papers 2006-01-23
- Search Marketing Benchmark Guide 2007
- This paper explains how tactics, spending and results differ from their experienced perspective. You'll discover what their real-life results, budgets and tests are. Yes, the author's broke out their answers by major search marketing goal as well as B-to-B marketing to consumers. Plus, you'll see fascinating three-year trend data for...
- White papers 2007-05-15
- Marketing Wisdom For 2004: 99 Marketers & Agencies Share Real-Life Tips
- Business-to-business marketers with limited niche audiences and business-to-business consumer marketers with heavily used customer service centers will be able to maximize on this idea. It's a bit harder for marketers working for brands whose mass outgoing communications have few incoming channels-but not impossible. Perhaps you should add candid photos of...
- White papers 2005-01-13
- Search Engine Optimization (SEO) Firms
- If you're considering hiring an expert consultancy or specialist firm to optimize your web site for search engines, you've made a great choice. MarketingSherpa data has consistently shown that marketers who use in-house staff to optimize their web sites see on average a 38% jump in overall traffic. That's nothing...
- White papers 2007-05-15
- Marketing Wisdom For 2007: 110 Marketers & Agencies Share Real-Life Tips
- This paper is the fifth annual edition of MarketingSherpa's "Wisdom" report, featuring 110 stories and lessons learned from MarketingSherpa's readers, all in their own words. The paper covers the gamut of marketing: segmentation, blocked images, traditional DM and pay per click. To inspire, this report features dozens of real-life test...
- White papers 2007-05-15
- B-To-B Marketers Reveal How To Improve Lead Generation, Nurturing & Measurement Tactics
- This paper explains: how to overcome internal politics so your leads aren't "Black holed" and your budget isn't slashed; lead gen registration form improvements; where to get more great content for your newsletters, white papers, webinars & podcasts; advanced lead nurturing tactics and how to improve lead generation, nurturing &...
- White papers 2006-10-26
- Marketing Inspiration For 2003: Top Marketers Reveal Their Learnings
- When the author was a marketing director few years ago before she became a marketing journalist the CEO of her old company used to ask each marketer to write a quick note once a quarter saying what their biggest "Lesson Learned" was. Then his assistant gathered the notes together into...
- White papers 2003-01-16
- Marketingsherpa Business Technology Marketing Presentation 2007 - Powerpoints, MP3 And Transcript
- The reader of this paper will find out what 1,038 B-to-B marketers in software, hardware and technology services industries revealed to MarketingSherpa about what works for lead generation. The paper also includes 11 new data charts and 2007 data on lead nurturing using mobile email, podcasts and RSS; optimizing your...
- White papers 2007-07-11
- How To Improve Your Customer Service Email Responses: 5 Solutions To Common Problems
- You may want to forward the link to this Special Report from MarketingSherpa to whoever heads up your own customer service department. This paper explains what the biggest email problems are and why do they occur; five specific tactics to improve email; and three ways to measure customer service email...
- White papers 2003-02-05
- How To Raise Conversations-Data & Design Guidelines
- A landing page is where people "Land" when they click on an ad banner, search engine result or email link, or when they visit a special promotional URL that they heard about on TV, radio, or other offline media. Very few perfect landing pages exist. Agencies and consultants have sprung...
- White papers 2007-11-26
- MarketingSherpa's Email Award Winner Gallery 2007: Creative For Your Swipe File
- The best 39 email campaigns of the past year are now ready for your viewing - and inspiration - at MarketingSherpa's 2007 Email Awards Gallery. Includes best B-to-B campaigns, best email newsletters, best retail promotions and even best podcasts from brands, such as Sprint, Olympus, Nickelodeon, Dell, AAA, Doubleday and...
- White papers 2007-03-13
- eTail 2003 Show Wrap-Up Report: Metrics, Search Marketing & Targeted Email Raise Sales 27%
- Investing in tightly targeted direct response advertising is very effective. Targeting your email follow-up campaigns to get return buyers is very important. Of course the big problem with search marketing is that your competitors are coming up in the same search results, and shoppers often open multiple windows or click...
- White papers 2003-01-01
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